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Interview with Shigui Liu

Home > Designer Interviews > Shigui Liu

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Shigui Liu (SL) for A’ Design Award and Competition. You can access the full profile of Shigui Liu by clicking here.

Interview with Shigui Liu at Friday 5th of June 2020

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SL: When I was in the second grade of elementary school, I started taking art interest classes, and I dreamed of becoming an artist. Although I had good grades in other subjects at the time, I still chose art. Later, I entered the Art Design School of Shenzhen University to study art design. Because of my personal love of art, whether it is painting or design creation can bring me happiness and strength. Turning interest into a profession, some people say it is an unfortunate thing, but for me it is always a pleasure.

FS: Can you tell us more about your company / design studio?
SL: Our studio is on the top of the building. Our studio is not large, only an office, a meeting room and a garden. But the environment of the studio is very free and relaxing. We can walk to the rooftop at any time to breathe the fresh air. Our team has only 5 people, but they have made many high-quality projects, such as "five-star hotels, office buildings, libraries, shopping malls, etc., of course, there are some exquisite small projects. Regardless of the size of the project, we will do our best to The owner provides the optimal solution, and we also hope that each project can be successful in design and business.

FS: What is "design" for you?
SL: "Design" is to make some bad, simple, and boring things in life vivid and interesting through resource integration.

FS: What kinds of works do you like designing most?
SL: A challenging public space that allows more people to experience and visit. For example: commercial space, hotel space, entertainment space, etc.

FS: What is your most favorite design, could you please tell more about it?
SL: "Design works" that can resonate with the viewer. These works include master works published through major platforms, as well as some interesting things created by ordinary people.

FS: What was the first thing you designed for a company?
SL: That was a "project proposal" made for the client of the first company 15 years ago. I independently completed this "project proposal". In the end, the company successfully obtained the design right for this project.

FS: When do you feel the most creative?
SL: Inspiration does appear at any time, rather than staying in a specific time period. Every time I have a new idea, I will use various methods to quickly record the ideas I have at this moment.

FS: Which aspects of a design do you focus more during designing?
SL: 1.Completeness 2. Life flavor 3. Scene feeling and story 4. Refining

FS: What kind of emotions do you feel when you design?
SL: An expectation of an unknown. Because before the plan is finalized, I can't determine the final form of the design. Design is also a process of continuous exploration, which I find very interesting.

FS: What kind of emotions do you feel when your designs are realized?
SL: Like other designers, there is a sense of accomplishment and presence. But the difference is that I will pay attention to it for a long time. Understand the customer's inner feelings and social evaluation of the project itself after using it for one month, one year, five years or more.

FS: What makes a design successful?
SL: Get much more than what you have now.

FS: When judging a design as good or bad, which aspects do you consider first?
SL: Design is a product of human society and has certain social attributes. How to assess the quality of a design work ultimately depends on the user's evaluation of the design work and whether it can arouse people's resonance with the design work. If it can be done, I think it will be a successful work. Bad works often focus only on the surface, too much on the surface form, and lack the original meaning of the design.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
SL: It is everyone's responsibility to maintain the sustainable development of nature, and of course designers are no exception. Society continues to develop in a better direction. As a booster of social development, designers are constantly responsible for creating and optimizing existing things.

FS: How do you think the "design field" is evolving? What is the future of design?
SL: The future world, which is what we call the third industrial revolution. This era is a great era of human-machine coexistence. Whoever can make better use of "human-machine" to make creative designs in the future, then he may lead this new era.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SL: Our works will be exhibited in China, France, Japan and other places as participants. So far, we have not created an independent solo exhibition. When enough good works have accumulated in the future, we may hold an independent exhibition of the company's works.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SL: Inspiration comes from life. As long as you pay attention to observing every bit of life, you can definitely find truly valuable ideas. It is also important to read and browse various real-world consultations in large numbers. Only by keeping pace with the times and constantly understanding the world's major situation and development can we continue to be at the forefront of design.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SL: We cannot be limited to a specific style. We need to create and find the best form suitable for the project itself according to the actual needs of the project. The designer has the creativity of the artist, but the design must have a certain purpose, otherwise the meaning of the design will be lost.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SL: I live in Shenzhen, China. China has an excellent cultural history of more than 5,000 years, many of which are worth learning. The design level of contemporary China and the aesthetic level of the public have improved compared with the past, but it is still not enough. The improvement of the public's aesthetic is very important. The current public's respect and recognition of designers is still not enough.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SL: Young people need to hone their patience, verify their design ideas through more design practice opportunities, and constantly revise their works. Of course, the spirit of never failing is also what young people must learn and master so that they can continue to advance.

FS: What is your "golden rule" in design?
SL: Three parties: 1. Direction 2. Method 3. Plan Three hearts: 1. Perseverance 2. Carefulness 3. Kindness

FS: What skills are most important for a designer?
SL: 1.Super learning ability 2. Super observation and analysis ability 3. Super performance and expression ability

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SL: No matter how time-consuming the task, the logical relationship of the project design must be clear. A standard must be established on basic principles, and the overall direction of the design must be firmly controlled. If the direction is right, more time can be saved.

FS: How long does it take to design an object from beginning to end?
SL: Small projects can sometimes be completed in a few days. Large projects sometimes take 1 year, or even longer to complete.

FS: What is the most frequently asked question to you, as a designer?
SL: Why did Party A do such a project? What is the core competitive advantage of this project? What are the direct and indirect reasons why people choose this project?

FS: What type of design work do you enjoy the most and why?
SL: I like the most simple and connotative works. In China we have an old saying that "the really powerful things don't need too much packaging".

FS: What are your future plans? What is next for you?
SL: In the future, I hope our team can receive more interesting projects. Can create more excellent design works.

FS: Do you work as a team, or do you develop your designs yourself?
SL: I have a good design team.

FS: How can people contact you?
SL: People can contact by email: 1425570183@qq.com. Follow our official website: http://www.welsg.com/ or follow the WeChat public account "LSG 设计事务所"


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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