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Interview with Seethink 山雨

Home > Designer Interviews > Seethink 山雨

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Seethink 山雨 (S) for A’ Design Award and Competition. You can access the full profile of Seethink 山雨 by clicking here.

Interview with Seethink 山雨 at Monday 4th of May 2020
Ming Zhu
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
S: I was fond of graffiti painting when I was a child, and I began to learn painting at an early age. Instead of majoring in art, I chose to major in advertising (marketing). However, I have always been interested in design and believe that I can be a good designer.

FS: Can you tell us more about your company / design studio?
S: Seethink is a company focuesing on branding design and product packaging design. Its team members have served many fortune 500 companies and created many famous brands and popular products. We have offices in Beijing and Taiyuan.

FS: What kinds of works do you like designing most?
S: Solve problems and make people happy at the same time.

FS: What is your most favorite design, could you please tell more about it?
S: In fact, I like too many designs, to choose a "most", it is too difficult for me. I like designs that solve problems cleverly and are beautiful or interesting at the same time.

FS: What was the first thing you designed for a company?
S: The first commercial design job I did was to design a little icon in a web page.

FS: When do you feel the most creative?
S: In fact, I think for a professional designer, inspiration must be obtained through methods. Good ideas come after a lot of research and preparation. So often the idea comes at the end of an agreed working day.

FS: Which aspects of a design do you focus more during designing?
S: For commercial design, I pay more attention to whether it helps customers solve one or more problems, and then whether it can create a good experience, or more interesting.

FS: What kind of emotions do you feel when you design?
S: Starting out with a sense of mission, of course, there are struggles and anxieties, as well as a sense of conviction.

FS: What kind of emotions do you feel when your designs are realized?
S: When the design is well completed, there will be a sense of happiness as a designer, and when you use or buy your own design, it is even more enjoyable.

FS: What makes a design successful?
S: Sufficient research and insight, in-depth understanding and exploration of problems. Be creative in your design.

FS: When judging a design as good or bad, which aspects do you consider first?
S: The first thing is to know who you are designing for. In commercial design, the first consideration is whether the design solves the problem.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
S: Make life easier, make business more prosperous, make people's life more interesting.

FS: How do you think the "design field" is evolving? What is the future of design?
S: I think the development of "design field" always follows the development of technology and economy. In my opinion, in a period of time in the future, the requirements for design will be more compound, and a design result is often cross-design field. Designers will be more "crossover" and will need to build expertise in two or three areas at once.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
S: I have always felt that if I want to be a good designer, I should love life first. Life gives us creativity and inspiration. Our company has a saying, "be curious and interesting."

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
S: In fact, as the leader of a team, I do not emphasize personal style when doing business design projects, and I think more about what style is suitable for this project. Different styles may be our design method.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
S: My team partners and I are both Chinese and from the north. Our offices are now in Beijing and taiyuan. China is a vast country, and its cultural diversity and richness give us rich cultural materials. China's thousands of years of history is also a treasure. In China, where economic growth has been high in recent decades, the need for commercial design is increasingly valued. In China, your design is facing the largest user base in the world, and it is often difficult to reach a consensus. Finding the best design result is always challenging.

FS: Can you talk a little about your design process?
S: The first is to have adequate communication, clear design requirements and possible problems. Then the research and insight before the design is the foundation, to identify the problem we want to solve, the design of application scenarios, the user's background, and so on. After sorting out the information, I will start the design ideas and creativity, and then I will try to present the design on paper or in the computer. However, there will be a process of proofing test and modification after the design scheme, and only after repeated polishing can I have a good design.

FS: What skills are most important for a designer?
S: Insight and empathy are the ability to see details that others cannot see, and to think in the other person's shoes.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
S: I am used to making time planning for tasks in advance, and each node corresponds to a specific time. Of course, scheduling is a matter of experience, and you must understand how long each task will take. Once you've done your planning, you need to finish it on time and without delay. For me, I have a weekly to-do list, and every morning I make a daily to-do list. A time list is a good choice.

FS: How long does it take to design an object from beginning to end?
S: Different design content is completed at different times.

FS: What is the most frequently asked question to you, as a designer?
S: In what situations does the design relate to whom?

FS: What was your most important job experience?
S: I have been involved in the founding of three companies, and I am glad that they are still operating despite their different sizes. The experience of setting up a company and managing a company is very important to me. Managing a company enables me to better understand the confusion in the management of commercial customers, and to give Suggestions and communicate with each other from the perspective of a company manager.

FS: What type of design work do you enjoy the most and why?
S: I like the whole process of brand building. From the beginning to participate in the brand image, product image, business space, and finally landing a complete brand. This kind of project tends to have a closer relationship with the client and is easy to learn from. From the design point of view, involves many sections, faces many problems, is full of challenges. And these piece can organic combination rises again, let the thought get adequately show. Once completed, there is no substitute for a sense of accomplishment.

FS: What are your future plans? What is next for you?
S: The plan for the future is to try more crossover designs, and the next step is to start with space design.

FS: Do you work as a team, or do you develop your designs yourself?
S: I lead a team to work.

FS: How can people contact you?
S: zm@seethink.vip This is my regular email.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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