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Interview with Farshad Saffari Ghandehari

Home > Designer Interviews > Farshad Saffari Ghandehari

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Farshad Saffari Ghandehari (FSG) for A’ Design Award and Competition. You can access the full profile of Farshad Saffari Ghandehari by clicking here.

Interview with Farshad Saffari Ghandehari at Tuesday 5th of May 2020
Farshad Saffari Ghandehari
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FSG: Yes! When I was 10 I decided to study Industrial Design to be able to be a transportation designer but when I started studying industrial design, I planned to be a Product and Experience Designer.

FS: Can you tell us more about your company / design studio?
FSG: We are 3 designers with a specialty in product and experience design. We focus on the users and their way of thinking about products and we try to reinvent that product according to the exact needs of the user.

FS: What is "design" for you?
FSG: Life! It is really everything...

FS: What kinds of works do you like designing most?
FSG: I like product and experience design, mostly about smart products. But this smart does not just relate to electronics and IoT, it is also about smart materials and products which are designed to enhance the user's experience.

FS: What is your favorite material / platform / technology?
FSG: I really like IoT and Artificial Intelligence!

FS: When do you feel the most creative?
FSG: It depends on the situation but maybe from midnight to 3 A.M.

FS: Which aspects of a design do you focus more during designing?
FSG: User is the core of everything and how they think and feel about their needs and surroundings.

FS: What skills are most important for a designer?
FSG: Empathy, Teamwork, High general information about almost everything.

FS: What type of design work do you enjoy the most and why?
FSG: The projects that involve cutting edge technologies and they can be new and effective tools for everyone in the near future.

FS: Do you work as a team, or do you develop your designs yourself?
FSG: I really love teamwork and when I work in teams I am much more productive and useful.

FS: How can people contact you?
FSG: design@farshad-saffari.com or farshad.saffari@mail.polimi.it


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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