| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Interview with Gordana Peric |
Home > Designer Interviews > Gordana Peric |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Gordana Peric (GP) for A’ Design Award and Competition. You can access the full profile of Gordana Peric by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
GP: I’ve been working as a designer for more than a decade now. I hold a B.Sc. degree in design and M.Sc. degree in Computer Science, however, I was always leaning more towards design and decided it is what I want to do in life. Being drawn to and passionate about all things visually appealing was the main reason why I decided to become a designer myself. I used to work mostly on packaging and branding but now I am leaning more towards UI/UX design.
FS: Can you tell us more about your company / design studio?
GP: At the moment I am working for a company, but I am open to selected private projects too.
FS: What is "design" for you?
GP: Making complex and abstract notions into apprehensible and visually appealing products.
FS: What kinds of works do you like designing most?
GP: I enjoy working on both packaging and web design. I love how on the web you can play with the movement and make design interactive since the design is not fixed but I also love how different packagings also provide opportunities to get creative.
FS: What is your most favorite design, could you please tell more about it?
GP: My favorite design is the packaging design for a chocolate company "Casteller" chocolateria from Mallorca. The project was inspired by Spanish tiles ‘azulejos’ where we had different tile pattern for chocolates with different ingredients. We also had hexagon-shaped chocolates besides traditional rectangular shaped ones as a part of the same packaging line. It remained one of the most beautiful packaging design projects I have worked on.
FS: What was the first thing you designed for a company?
GP: If I remember correctly, since it was over a decade ago, it was a poster for the printing company where I first started working.
FS: What is your favorite material / platform / technology?
GP: I don’t really have one favourite, depending on project type and requirements I enjoy combining different techniques and technologies to achieve the result I want.
FS: When do you feel the most creative?
GP: I feel mostly inspired late in the evening and this is also when I work most of the times.
FS: Which aspects of a design do you focus more during designing?
GP: I pay a lot of attention to typography and think that good typography choice is what can turn good design into a great design.
FS: What kind of emotions do you feel when you design?
GP: When starting a new project I feel very excited, each project brings new opportunities to get creative. Of course, like in any other job it’s not always all fun, there are a lot of clicks and repetitions and doing things that are not so creative but it is all a part of the journey.
FS: What kind of emotions do you feel when your designs are realized?
GP: I feel happy and motivated to do more work.
FS: What makes a design successful?
GP: Good idea and professional realization of it.
FS: When judging a design as good or bad, which aspects do you consider first?
GP: I consider the uniqueness of the idea, how well it is realized, the attention to detail, etc.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
GP: Design can be a powerful medium to communicate messages to people and it is our responsibility not only to create beautiful products but also to send positive and awakening messages through our designs.
FS: How do you think the "design field" is evolving? What is the future of design?
GP: Together with technology design is evolving rapidly and I am happy to see more and more talented designers. I think that design and technology will always go hand in hand when it comes to creating good quality products and that in the future these will mostly be digital products.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
GP: It was back when I was a student in Belgrade. It is not something I plan at the moment since I am very busy with ongoing projects.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
GP: My daughter Majda is my biggest inspiration and motivation. I also get inspired by other designers and their work as well as real life situations and other people that surround me.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
GP: I don't think that I follow one pattern or style since I like exploring different styles for different projects. But in general, I enjoy a mix of colorful and black/white, of complex and simple, of shy and bold.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
GP: Currently I live in Belgrade, Serbia. Maybe it does affect it in ways I am not aware of but since I am mostly working for clients worldwide I try to think outside of my surroundings.
FS: How do you work with companies?
GP: At the moment I work in a company, but back when I was working freelance the communication was mostly written. We discussed the project brief, the requirements, styles, and of course, the deadlines, and then I make proposals. After that, we are usually fine-tuning the design selected by the client.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
GP: It depends on their needs, they should look for the person that has the right sensibility and availability that suits their needs. In general, I think that when hiring a designer companies should listen to them more and let them take care of the design. Designers are usually faced with strange requirements that can make design look unprofessional or even dysfunctional so it is best to let designers do what they know best.
FS: Can you talk a little about your design process?
GP: Firstly I research the topic and then start working on initial sketches. I always make more proposals for the client so that when they choose one version we continue working on it in more detail.
FS: What are 5 of your favorite design items at home?
GP: My collection of beer labels, Slavimir Stojanovic’s book, Ikea chair, floor lamp, and string art canvas was done by an artist friend.
FS: Can you describe a day in your life?
GP: At the moment I work full-time in a company, and my work I try to use as much time as possible to spend with my daughter.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
GP: Don’t always respect the rules, sometimes the best design comes from doing something unexpected.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
GP: Positive sides are making a living by doing something creative and beautiful and also having the chance to work on amazing projects with people around the world. The negative side is that it is sedentary and very tiring to spend a lot of time in front of the screen.
FS: What is your "golden rule" in design?
GP: Form and simplicity.
FS: What skills are most important for a designer?
GP: Designers are aesthetes so it is necessary to be able to have the feel for beautiful products but also to have the technical skills to make ideas into actual products.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
GP: I work mostly in Figma, Adobe Photoshop, and Illustrator and use a Bamboo tablet for drawing. I also use lots of different online tools for colors and typography.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
GP: I have fixed working hours.
FS: How long does it take to design an object from beginning to end?
GP: It depends on the complexity of the project. I had web design projects that took months because they were very extensive and functionally demanding. But also working on packaging design can take a few months if the product is versatile.
FS: What is the most frequently asked question to you, as a designer?
GP: People often ask about the process of creating a product whether it’s packaging or digital product.
FS: What was your most important job experience?
GP: I can't name one, all of the projects I did in the past were valuable lessons and experiences to me. I was very lucky to have worked with so many nice people around the world.
FS: Who are some of your clients?
GP: My clients are mostly people who run their own businesses either companies or agencies and that have the need for designers.
FS: What type of design work do you enjoy the most and why?
GP: I enjoy a lot working on web design projects since I have the opportunity to add interactivity and movement to my design.
FS: What are your future plans? What is next for you?
GP: I would love to have more time to work on my web development skills.
FS: Do you work as a team, or do you develop your designs yourself?
GP: In the company I work for I'm a part of the team but for the freelance projects, I do design exclusively by myself.
FS: Do you have any works-in-progress being designed that you would like to talk about?
GP: I am working on an interior design website that I look forward to adding to my portfolio.
FS: How can people contact you?
GP: Through my email, website, and Behance page.
FS: Any other things you would like to cover that have not been covered in these questions?
GP: I would like to thank everyone for taking the time to read this interview.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
Press Members: Register and login to request a custom interview with Gordana Peric.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
