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Interview with Serena Abraham |
Home > Designer Interviews > Serena Abraham |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Serena Abraham (SA) for A’ Design Award and Competition. You can access the full profile of Serena Abraham by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SA: I've been creatively inclined ever since I could hold a crayon, where the canvas was the wall. This further matured into my current passion for animation, and illustration.
FS: What is "design" for you?
SA: Design is about causing a positive change in the lives of those around us.
FS: What kinds of works do you like designing most?
SA: 2D animation, Concept Design, Character art and more.
FS: What was the first thing you designed for a company?
SA: A board game cover illustration.
FS: What is your favorite material / platform / technology?
SA: Definitely the digital media. Using a graphics tablet and a raster software to illustrate.
FS: When do you feel the most creative?
SA: When I've had a good cup of coffee, and I'm in my work space, things fall into place.
FS: Which aspects of a design do you focus more during designing?
SA: Since I'm pursuing animation, it's definitely the impact my product has on it's viewer. What sort of feeling I want to evoke, etc.
FS: What kind of emotions do you feel when you design?
SA: Excitement initially, which is then followed up by determination.
FS: What kind of emotions do you feel when your designs are realized?
SA: Reassured, and content.
FS: What makes a design successful?
SA: If it's able to change ones perception, mood, towards something, I feel it's done well.
FS: When judging a design as good or bad, which aspects do you consider first?
SA: If its achieved it's main purpose. Then secondly, the presentation and over all appeal.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
SA: To help make peoples lives better, through saving time, providing visual treats, or others.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SA: I have never held or been in an exhibition.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SA: Inspiration can come from anything, anywhere. I mostly however, pick up on elements from various social medias, as they are brimming with fresh new content.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SA: I live in India, and I do feel for certain pieces I have done, that it has affected the way I've drawn certain things.
FS: How do you work with companies?
SA: I usually go online on job websites such as freelancer and through them, discover people to work with.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SA: Through a well rounded portfolio.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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