THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Interview with Monica Oddone

Home > Designer Interviews > Monica Oddone

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Monica Oddone (MO) for A’ Design Award and Competition. You can access the full profile of Monica Oddone by clicking here.

Interview with Monica Oddone at Monday 4th of May 2020
Monica Oddone
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MO: I started my artistic and creative career in high school, attending Art School with a "designer of architecture and furniture" curriculum. Unfortunately, in Italy, this kind of school no longer exists, but the training I received in this context was fundamental to lay the foundations of my work as a designer. Every day, I was in contact with drawing (strictly by hand, at that time), art history, modeling, wood and metal workshops, discovering from the beginning the relationship between design and know-how. I pursued my path by graduating in Industrial Design and in Eco Design at the Politecnico di Torino, acquiring the necessary skills to deal professionally with the job world. I decided to become a designer to "change things, starting from things". I believe that a large part of our life quality depends on the objects and services that surround us, giving them the ability to influence our well-being. I am convinced that designers have a social responsibility towards people and the environment, so I always try to focus on them in my projects.

FS: What is "design" for you?
MO: For me, design is the tool we have to create everything we need to improve the quality of our lives. That's why design should produce objects that are honest, empathetic and respectful of people and the environment.

FS: What kinds of works do you like designing most?
MO: I am a versatile designer, by choice and nature. I have never wanted to devote myself to a single specific sector because I believe that the possibility of dealing with various topics is a more stimulating and enriching experience, which gives value to different projects thanks to contamination and technology transfer. Personally, I prefer designing physical objects, products not only industrial, but also linked to the artisan dimension and limited editions. I will never get tired of designing objects that question standards and stereotypes, with the aim of giving something more, in terms of experience, using something less, in terms of resources.

FS: What is your most favorite design, could you please tell more about it?
MO: I really admire all those objects that can suggest new uses and new approaches in an extremely simple and intuitive way. Knowing firsthand the difficulty encountered in the ideation process, I appreciate solutions that make synthesis and self-explanation their strong point. For example, I really like the Japanese studio Nendo because it has a design approach that manages to give great value even to everyday objects that we usually consider trivial.

FS: What is your favorite material / platform / technology?
MO: Undoubtedly, my favourite material is wood. It is a living material, extremely versatile both from a formal and expressive point of view, giving a sense of warmth and making each object unique thanks to its ever-changing grain.

FS: When do you feel the most creative?
MO: The most creative moment definitely is when I analyze for the first time a new design brief. Especially when it comes to new topics, my mind starts to move in all directions, opening up to many possible paths, stimulating curiosity and the desire to challenge myself immediately.

FS: Which aspects of a design do you focus more during designing?
MO: Initially, I focus a lot on meeting the constraints defined in the brief and on the added value behind the developed concept. Once these aspects are fixed and approved, I try to optimize the design in order to make it easily realizable and enhance its identity also aesthetically.

FS: What kind of emotions do you feel when you design?
MO: I feel great pride in being able to use my creativity to work out solutions and new proposals in different contexts. On the other hand, there is always a great sense of responsibility in evaluating the impact that my product will have in people's lives.

FS: When judging a design as good or bad, which aspects do you consider first?
MO: I always try to evaluate design projects from the point of view of their user. I put myself in an everyday person’s shoes and try to understand the feelings that the product gives me, if it performs its functions, if I find it easy to use, if it "makes me feel better". However, I happen to appreciate some projects also from a designer's point of view, especially when it comes to solutions that express the quality of the design process.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
MO: Design underlies most of the products and services we use on a daily basis, influencing our relationship with them, our actions and our perception of effectiveness, safety and reliability. It often happens to find complex products, designed more for the interests of those who produce them than those who buy and use them. Design can create a better society by shifting its focus, becoming more sensitive and attentive to real needs, freeing itself of superstructures and the superfluous, accompanying each of us in everyday life.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MO: I live and work in Italy, a country where design not only has a great cultural heritage, but permeates the social and productive fabric, with its districts of excellence. I certainly feel very privileged to be able to interact with this varied context, which gives me the opportunity to work alongside artisans and small family businesses, enhancing their know-how and traditions. However, it is not always easy to make your way in this environment because of a great competitiveness.

FS: Can you talk a little about your design process?
MO: The first step is always research. Depending on the topic, it may be interesting to analyze the anthropological and historical aspects of re-design objects or to evaluate data and regulations related to the specific context. Very often, it is useful to make a benchmarking analysis of competitors' products to identify their strengths and weaknesses. It is essential to be informed about all possible aspects that influence the product in order to be more aware of the consequent design choices. When you are sufficiently prepared on the subject, then you can grab the pencil and design your concept.

FS: What skills are most important for a designer?
MO: In my opinion, a designer absolutely cannot lack curiosity and the ability to effectively communicate his ideas to others through his drawings. A designer needs to be a careful observer in everyday life in order to understand emerging needs and underrated contexts for their work.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MO: Designer's best friends are pen and paper. To bring with you always, to use at any time to write down ideas, impressions and observations. When you draw, the harmony created between mind, eye and hand is the basis of a good design: if you can draw it, then you can also easily make it. In more advanced stages, all the 3D modelling and rendering tools are very useful, allowing us to simulate even the smallest details and have maximum control over our project.

FS: How long does it take to design an object from beginning to end?
MO: The development time of a project depends on several factors such as its complexity, the degree of definition required and the constraints. Usually, for the definition of a concept starting from the research and analysis of the context up to the development of the first forms, it can take from 2 to 4 weeks. For more elaborate projects that require detailed technical drawings, 3D modeling and rendering, it can take from 2 to 6 months.

FS: How can people contact you?
MO: If you are interested in my work and would like to contact me for new projects and collaborations, you can find my contacts on my personal website or write me on LinkedIn or through desall.com platform, under my username OMdesign.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


Press Members: Register and login to request a custom interview with Monica Oddone.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |