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Interview with Kaj Ransvi

Home > Designer Interviews > Kaj Ransvi

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Kaj Ransvi (KR) for A’ Design Award and Competition. You can access the full profile of Kaj Ransvi by clicking here.

Interview with Kaj Ransvi at Friday 28th of February 2020
Kaj Ransvi
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
KR: I have always had a great interest in design and to develop and improve various things I encounter in life, my school has been the 25 years I have worked in the design industry, has no formal design education, started in interior design which later went on to product design as well, has won a number of different international design awards for my products over the years.

FS: Can you tell us more about your company / design studio?
KR: I'm working with projects all around the world, my studio is small, in fact it is only me who works with the projects in the studio.

FS: What is "design" for you?
KR: Design is a difficult concept, it includes so much in my opinion, can be anything from a shape of a house to a small detail of a piece of jewelry, a complex product in the industry to a package of milk, but what you can see is when a designer has put their soul and passion into making the product optimal for the user.

FS: What kinds of works do you like designing most?
KR: I like to design and develop preexisting products, making them more user-friendly and production-efficient.

FS: What was the first thing you designed for a company?
KR: It was a small profile for LED strip lighting, really complex design but looks so clean and slim, it wan several awards, this made me to design a complete system for the lighting industry.

FS: What is your favorite material / platform / technology?
KR: As long as it is the best quality and environment friendly I work with it.

FS: Which aspects of a design do you focus more during designing?
KR: The details are always in focus, the proportions are important for a product to feel good to the user.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
KR: I think it's important with the environment in mind of everything I design, we have to make sure that the future of our children looks bright.

FS: How do you think the "design field" is evolving? What is the future of design?
KR: I personally think we will go back a few steps to having products with higher quality and simpler user functions, today everything is extremely advanced and should have as low a price as possible.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
KR: I am inspired by everything around me, it can be a form of a car, a tree, a cloud, sometimes I can hear a song and get an idea for a product, so life itself is inspiring.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
KR: Futuristic, Bold, Elegant, Sophisticated, Smooth, Rocker, Hip Hop is a description of my style I should say, I dont think I work in a specific style.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
KR: I live in Sweden but think my style is a combination of impressions I have gained from all corners of the world.

FS: How do you work with companies?
KR: I am always open to exciting collaborations, both in interior design and product design, it is evolving to do assignments for other companies.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
KR: I think it is important that companies choose a designer who has a broad experience and that the company gives designers free hands to develop their visions.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
KR: Not to be afraid of failure, for every failure in a design process, you learn something important, and to never say no to an assignment, however small and tedious it can be, experience is what makes you a good designer.

FS: What is your "golden rule" in design?
KR: Quality, quality and quality!

FS: What skills are most important for a designer?
KR: To see the totality of a product or project and to be able to think outside the famous "Box".

FS: How long does it take to design an object from beginning to end?
KR: It depends so much on the design of the project, sometimes it can take a day and sometimes it takes a whole year.

FS: What are your future plans? What is next for you?
KR: I would really like to design sneakers and other garments, would be exciting to start a collaboration with some international companys.

FS: Do you have any works-in-progress being designed that you would like to talk about?
KR: I am involved in a couple of exciting tattoo industry products that will change the working pocess for tattoo artists all over the world, very exciting!

FS: How can people contact you?
KR: The easiest way is through our website, where is all the information.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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