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Interview with Pouladvar |
Home > Designer Interviews > Pouladvar |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pouladvar (P) for A’ Design Award and Competition. You can access the full profile of Pouladvar by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
P: Our artistic background goes back to our childhood. The creative environment, the availability of sufficient tools, and the family's ability to develop the creativity of their children have fostered the intellectual development and expression of our creative interests. The interest in painting, design, and music, as well as the intense desire of both of us to produce and create works, promoted one of us to study in industrial design, and another to gain experience in music and studies in the field of industrial engineering. Design of the product is a gift through which we can create positive effects in life. We chose to be a designer and this gives us a great deal of energy to deliver our goals.
FS: Can you tell us more about your company / design studio?
P: In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. Initially, we carried out projects in the field of multimedia and packaging, and at the same time, we started the product design with research and development. We have always tried to, overlap our academic discipline and our experiences to expand our ability to design a product. During this time, we have succeeded in implementing a variety of projects, according to the goals of our group.
FS: What is "design" for you?
P: Outside of the specialty of design, since the advent of human, he/she has constantly been designing, creating, producing and trying to solve his/her problems and needs. Despite the discretion, he/she has, always trying to control the future and creating the right life. Design is a way to create comfort and pleasure and in other words, is the director of the soul of every human being to create calm.
FS: What kinds of works do you like designing most?
P: Both of us, enjoy the projects that make the customer feel more satisfied. Medical products are generally more enjoyable for our group because of the direct connection with human life and helping the patient. We also believe that industrial design is one of the most delightful jobs in the world to help humanity because of its nature's philosophy.
FS: What is your most favorite design, could you please tell more about it?
P: Fortunately, our group has been working in a wide range of fields, such as medical engineering, home appliances, home security, interior and exterior design, light engineering, musical instruments, packaging, graphics, and etc. But always projects that are dependent on improving human health and environment, has brought us a better feeling.
FS: What was the first thing you designed for a company?
P: As a team, we designed an ergonomic handle for carrying plastic bags.
FS: When do you feel the most creative?
P: We do most creative when we work together on a project, especially during our brainstorm meeting.
FS: Which aspects of a design do you focus more during designing?
P: Beauty, Efficiency, Eco-Friendly, Cost-Effective, and society
FS: What kind of emotions do you feel when you design?
P: Feel of creativity
FS: What kind of emotions do you feel when your designs are realized?
P: Rebirth of another child
FS: What makes a design successful?
P: Pay attention to all aspects of design as well as accurate scheduling, make a design successful.
FS: When judging a design as good or bad, which aspects do you consider first?
P: Beauty, Efficiency, and environmental friendly are the main aspects that we consider.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
P: Human beings make up the community by seeing the environment, objects, products, and the sensation that feeling from them. Obviously, if our environment is healthier, more beautiful, more comfortable and more practical, it will lead the society with its positive impact.
FS: How do you think the "design field" is evolving? What is the future of design?
P: In our point of view, the discovery of new materials along with different modes of behavior with existing materials creates a modern wave of design philosophy due to new human needs. The advancement of technology and the discovery of new physical dimensions will also bring fundamental changes in the designers' perspective. We believe that the future is more humanism.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
P: Group exhibition 2018, "Idiran" design competition, Tehran/IRAN
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
P: Nature is the best inspiration source for us. And always there are people who have surpassed in this direction and they can be inspirational.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
P: We live in a part of the world that carries a lot of problems. These problems have made our group tougher every day. Because we believe that "What don't kill ya make ya more strong".
FS: Can you talk a little about your design process?
P: Our first step is to examine the overall purpose of the project. This will start by collecting input data and scheduled meetings in order to simplify the design path and summarize the initial ideas with the customer.
FS: What are 5 of your favorite design items at home?
P: Lighting, gaming devices, audio and video devices, furniture, kitchen accessories
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
P: First of all, the training and gained experiences, and ultimately R & D through the Internet, books, articles, news, and exhibitions have been able to help. Finally, love to what you're doing is a guarantee of success in your journey.
FS: What is your "golden rule" in design?
P: The secret of our design is teamwork and trust.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
P: Software: Catia, Rahino, 3dmax, Photoshop, keyshot, speos optis, Final cut pro, Dreamveawer, Microsoft office, etc.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
P: We manage our time by following our design process.
FS: How long does it take to design an object from beginning to end?
P: Due to the wide variety of projects that have been completed by our team, we have experienced different schedules from one month to one and a half years.
FS: What is the most frequently asked question to you, as a designer?
P: They mostly ask about our next projects.
FS: What are your future plans? What is next for you?
P: The interest of both of us to auto design has created many ideas about it. We have always talked about designing a supercar and have done a lot of research and training in this field. We know that at the time of realization of this project, due to very high changes in future cars, we could make a very useful decision.
FS: Do you work as a team, or do you develop your designs yourself?
P: Our group consists of two brothers who have earned their trust relationship after passing through Difficulties. We started teamwork from ourselves and be ready to join other teams.
FS: Do you have any works-in-progress being designed that you would like to talk about?
P: We have done a lot of research about light design, and finally entered the great world of light engineering. In this regard, we have done some projects. One of them called "Starlight" that is in the production process. Vehicle light design and products that depend on light science, is investigating and planning by our group. We are also working on a set of kitchen products, those will be produced very soon.
FS: How can people contact you?
P: Email : pouladvar@gmail.com , shaheen.pouladvar@gmail.com , shahram.pouladvar@gmail.com Instagram : @pouladvar_official Contact numbers : +989123397175 and +989122880584
FS: Any other things you would like to cover that have not been covered in these questions?
P: Finally, in our opinion, the end of the design is not specified, and at any moment, we will see the emergence of a phenomenon that changes the philosophy of art.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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