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Interview with Fu Yong |
Home > Designer Interviews > Fu Yong |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fu Yong (FY) for A’ Design Award and Competition. You can access the full profile of Fu Yong by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FY: I like to paint since I was a child. I chose art design when I was studying. I hope to be a professional designer, so I worked as a designer in my own ideals.
FS: Can you tell us more about your company / design studio?
FY: Founded in 2003, my brand design consultant company has 10 members and has been providing brand visual management and design services to foreign agencies such as embassies, charitable organizations, cultural and educational institutions, and commercial companies.
FS: What is "design" for you?
FY: Design is the art of communication and a means of solving problems.
FS: What kinds of works do you like designing most?
FY: Information conveys accurate work.
FS: What is your most favorite design, could you please tell more about it?
FY: The simplest visual language delivers the most effective information and lets as many people as possible know what to convey.
FS: What was the first thing you designed for a company?
FY: Designed a package for a CD.
FS: What is your favorite material / platform / technology?
FY: The professional designer website is my favorite to browse, it can inspire my inspiration.
FS: When do you feel the most creative?
FY: Usually at night,I will be able to concentrate and produce good ideas.Usually at night, I will be able to concentrate and produce good ideas.
FS: Which aspects of a design do you focus more during designing?
FY: Whether the design language is simple or not, and whether it can effectively convey information.
FS: What kind of emotions do you feel when you design?
FY: I will constantly change my position from the perspective of the market and the customer, hoping to inject emotion into the design.
FS: What kind of emotions do you feel when your designs are realized?
FY: First of all, I will be happy with my efforts. I will pay attention to the evaluation of the works and sum up the experience.
FS: What makes a design successful?
FY: Find the selling points of products or services, and amplify and effectively disseminate these information through design language.
FS: When judging a design as good or bad, which aspects do you consider first?
FY: I will consider whether the design has solved the customer's problem and whether it is effectively solved.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FY: Designers should choose environmentally friendly materials as far as possible, preferably local materials, and the products designed can finally return to nature harmlessly.
FS: How do you think the "design field" is evolving? What is the future of design?
FY: Design must always be centered around the market and consumers, design must be market-predicted, and must have a sense of advance. The future of design is always leading the way.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FY: In 2018, at the Exhibition Hall of the Academy of Fine Arts of Tsinghua University. In 2019 there will be a winning exhibition tour in China.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FY: The design of this work is inspired by a power plug. Creativity is to learn from multiple perspectives by continually drawing on the experience of different industries. Inspired by the observation and experience of life.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FY: I like to complete the design with simple visual elements. Because the designer serves the public, simple visual elements can be understood and recognized by the public. My design style is to solve problems in the simplest visual language. My design method is to choose the design carrier first, and highly refine it.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FY: I live in Beijing, China. The ancient and splendid culture of China has had a great impact on my design. Contemporary China's economy and culture are developing rapidly, and I enjoy my creative environment.
FS: How do you work with companies?
FY: Usually my client from other customers introduces and achieve cooperation through my resume and work.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FY: The company and the designer need to communicate in depth, and when the idea reaches a consensus, everything will be much easier. Choosing a good designer requires similar values and goals.
FS: Can you talk a little about your design process?
FY: First of all, I will do basic market research, research market competitors, find customers' unique selling points, and develop creative designs.
FS: What are 5 of your favorite design items at home?
FY: 1. The American style of the living room. 2. The lamps of the restaurant. 3. The flower room on the balcony. 4. The layout of the daughter bedroom. 5. Stairs.
FS: Can you describe a day in your life?
FY: Get up in the morning - walk the dog - start working at the company - start a creative meeting - go out and communicate with the customer - end the work home - watch a book or a movie.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FY: Designers are doing services, so be open-minded about the needs of the market and customers. When these are clear, you can start designing. I recommend that designers not only pay attention to the design industry, but also focus on all aspects of life, because your design will ultimately serve life.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FY: In the face of new customers, we must re-learn the industry and provide valuable design to our customers. We cannot work for our clients in full accordance with past experience, because the market is constantly changing.
FS: What is your "golden rule" in design?
FY: Market Research - Customer Positioning - Design Carrier - Visual Communication
FS: What skills are most important for a designer?
FY: Listening, Observation, Thinking, Creation and Communication
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FY: In the design process, there are draft papers, pens, and laptops, color labels, and professional books in the toolbox.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FY: I will make a time plan for a design work, proceed in strict accordance with the timetable, and the intermediate links will change, but the final completion time will be guaranteed.
FS: How long does it take to design an object from beginning to end?
FY: Usually a logo design takes 4 weeks.
FS: What is the most frequently asked question to you, as a designer?
FY: What is the design want to achieve? What problem need to be solved?
FS: What was your most important job experience?
FY: The 2005 British Education Exhibition (Beijing, China) was designed and designed for the Cultural and Education Section of the British Embassy.
FS: Who are some of your clients?
FY: Bill Gates Foundation, Culture and Education Section British Embassy, Schneider Electric, Sandvik, Tsinghua University and so on.
FS: What type of design work do you enjoy the most and why?
FY: I like the brand logo design works, because the logo is rich in connotation and has a lot of spaces for thinking.
FS: What are your future plans? What is next for you?
FY: Designing a brand for a Chinese city, now has launched a city brand design project.
FS: Do you work as a team, or do you develop your designs yourself?
FY: I have my own brand design consultant company and a professional team to serve our clients.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FY: Now design the city brand image for a city in China, Dalate. Through market research and mining, I found the core value of the city and hoped to recommend the city to the world through the brand's visual image.
FS: How can people contact you?
FY: fy-witcom@foxmail.com
FS: Any other things you would like to cover that have not been covered in these questions?
FY: No, the above questions are comprehensive.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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