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Interview with Amir Cherni

Home > Designer Interviews > Amir Cherni

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Amir Cherni (AC) for A’ Design Award and Competition. You can access the full profile of Amir Cherni by clicking here.

Interview with Amir Cherni at Wednesday 13th of February 2019
Amir Cherni
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AC: In 2001, I went to Canada where I accidentally landed in the interior design field. I was enrolled to study in an automotive mechanics program but when I arrived I discovered that following a non-confirmation I had lost my place in that program so I chose to follow an interior design class which was the last available course. However, by graduation, I was seduced by the specialty. Due to my poor drawing skills, I was a lot more interested in 3D visualization which then became my main concept creation tool. My career started as a junior interior designer in a design agency where I had the opportunity to work on several projects and increase my 3D creative skills. After a few years, I created my own design studio specializing in luxury residential projects as well as catering. I was, however, increasingly attracted to the world of the 3D, the thing that pushed me to specialize in architectural rendering. The outcome of this passion was the creation of a training platform dedicated to architectural visualization and one of the first online Chaos Group | Vray authorized training centers www.illuminance.tn.

FS: Can you tell us more about your company / design studio?
AC: I manage tow studio Illuminance which is an online training center specialized in the Architectural Visualisation Cube + which is a Visualisation Studio

FS: What is "design" for you?
AC: creativity

FS: What kinds of works do you like designing most?
AC: I love creating moods so that makes me a lot more efficient in residential and hospitality projects.

FS: What was the first thing you designed for a company?
AC: Exhibition Stand

FS: What is your favorite material / platform / technology?
AC: photorealistic 3d visualization.

FS: When do you feel the most creative?
AC: By night when most people are sleeping.

FS: Which aspects of a design do you focus more during designing?
AC: creation of the interior mood.

FS: What kind of emotions do you feel when you design?
AC: Calmness


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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