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Interview with Annemarie Ambrosoli

Home > Designer Interviews > Annemarie Ambrosoli

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Annemarie Ambrosoli (AA) for A’ Design Award and Competition. You can access the full profile of Annemarie Ambrosoli by clicking here.

Interview with Annemarie Ambrosoli at Sunday 20th of October 2019
Annemarie Ambrosoli
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AA: Great importance have had my stays in Lombardy, South Tyrol and Austria. My artistic training began very young in the artist studio of my uncle, M° Ercole Frigoli, painter, who taught me the technique of oil painting. Later I deepened the various artistic techniques attending drawing courses and courses at the Summer Academy of Bruneck under the guidance of Professors Claus Pack (section "landscape") and Reinhard Adlmannseder (section "nude, portrait and figure). After many years of working "en plain air" on the landscape, my desire was to change to achieve something more imaginative and original, no longer tied to the landscape. I had a strong need to change and after a year of my decision to change my way of expressing myself, these geometric, sympathetic, joyful figures were born and give a feeling of tranquility and positivity. Finally I was able to create something truly mine, no longer linked to the vision and interpretation of the landscape, but to an inner feeling. The figures are stylized, but looking at them in profile, the mouth is half open and as it is drawn, it seems that these figures have a dialogue between each other. This is what I want to convey: dialogue. The figures are put in profile or even are seen from behind. The hairstyles that I paint are very imaginative, unreal, but I am very excited to create them. The earrings are invented and have many colors. The figures have their own soul and are not static

FS: Can you tell us more about your company / design studio?
AA: I am a professional artist passionate about my work. I work in the art sector from a very young age and professional level since 2008. I exhibit at international art fairs and in my studio I create my works of art. My goal is to guarantee quality works of art

FS: What is "design" for you?
AA: Design is innovation, functionality and originality of the studied object but at the same time creativity

FS: What is your most favorite design, could you please tell more about it?
AA: One of my favorite works is a watercolor entitled "Amazing". The three painted figures give the idea of being very amused by something they are looking at and from the expression of their mouths we can think they are muttering something. The watercolor paints are fantastic, transparent and perfect as a whole. Note the pencil, but these signs are important, the lines give strength to the drawing. Complementary colors give strength to the whole scene

FS: What is your favorite material / platform / technology?
AA: Currently in my paintings there is no technology, because it is a manual work using pencil, brushes and spatulas on canvas or paper

FS: When do you feel the most creative?
AA: I feel more creative, when I repose in the evening and I start thinking. On that occasion I have very good ideas that can be realized later during the day

FS: Which aspects of a design do you focus more during designing?
AA: Surely the design with pencil must be perfect, because on this basis then I start to paint and above all I must have good in mind what colors I want to use

FS: What kind of emotions do you feel when you design?
AA: While drawing I have a great concentration, the music relaxes me and I feel quiet

FS: What kind of emotions do you feel when your designs are realized?
AA: Achieving the purpose of creating an original work of art, as I imagine it, is a great satisfaction and I feel good, happy and positive throughout the day

FS: What makes a design successful?
AA: In my work as an artist I put all my efforts, my passion, my imagination and my imagination. I like to create order in my works and that they are pleasant and give the viewer of the work a message, an emotion

FS: When judging a design as good or bad, which aspects do you consider first?
AA: The aspects that I consider in my works of art to have works of excellent quality, are the originality, the aesthetics, the order in the composition and the color

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AA: From my point of view the responsibility of the designer towards society and the environment lies in the creation of objects thinking about the general well-being and creating a continuous cycle of reuse of the materials already used, reducing the production of waste

FS: How do you think the "design field" is evolving? What is the future of design?
AA: I think that, as in all categories, there must also be a change in design, due to factors such as the environment and the changing society. It will therefore be necessary to overcome the concept of sustainable design by thinking of creating unique pieces, limited series and reusing renewable resources and materials

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AA: My last exhibition was in Hong Kong at the Asia Contemporary Art Show last year and the next exhibition will be in September this year in Dubai at The Hotel Show - Middle East Design and Hospitality week

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AA: My inspiration is in my mind. I really like looking at the masters of the past, both for the composition of their works and for the use of color and being able to get into their work to understand what their thinking was and what emotion they wanted to convey

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AA: My works of art are hand painted in various techniques. I like to study a simplified, stylized composition with light backgrounds, where my figures emerge, usually in profile or seen from behind. The color is flat, without shadows, varying the color tones to make the composition more interesting. My works of art are unique and unrepeatable and hand-painted creations without the use of technology or other means. I like to decorate my figures with hats, earrings and original hairstyles. The end result is a pleasant work that tells a moment of life

FS: Can you talk a little about your design process?
AA: The design of my artworks requires inventiveness. The designs of the figures are simple geometric shapes but it is the simplicity of the form that makes the design of the artwork difficult. The design must be credible and must give the message that I want to convey to realize a unique work. Ideas are born day by day. The perspective is not part of my artworks, because the figures are not three-dimensional, but in their simplicity must represent a concept, an idea

FS: Can you describe a day in your life?
AA: My greatest joy is to start the day with the preparations to design the new idea. In fact these new ideas of mine must be unique and must not be repeated. Usually I start drawing immediately, but it can happen that I want to find some suggestions and in this case I look at art or design books. Moreover, if I can dedicate myself only to my art, for me the days are never boring but rather exciting

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AA: In my opinion I think is important: determination, interpretation, inventiveness, good marketing strategy

FS: What is your "golden rule" in design?
AA: My “golden rule” is to be competitive

FS: What skills are most important for a designer?
AA: The most important skills are: creativity, imagination, fantasy, aesthetics, originality

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AA: During the design I use: canvas, watercolor paper, pencil, brushes, spatulas, colors

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AA: Surely for each work that I want to create it takes time to find the idea, draw it on the canvas or sheet of watercolor, paint it. I work so long as I can, with pauses necessary to rest my eyes. I prefer to work as much as possible on the work so as not to lose inspiration

FS: What was your most important job experience?
AA: My most important job experience is as an artist-painter

FS: Who are some of your clients?
AA: Collectors of art

FS: What type of design work do you enjoy the most and why?
AA: I like all my works, on of these that I really like are my watercolor artworks. I consider making in the future jewelry designs

FS: What are your future plans? What is next for you?
AA: Apart from art fairs that I will continue to participate in, there could be new collaborations

FS: Do you work as a team, or do you develop your designs yourself?
AA: No, I don’t work as a team, I develop my design by myself, because my activity is to paint works on canvas or watercolor paper, actually

FS: Do you have any works-in-progress being designed that you would like to talk about?
AA: Yes. Of course. I like so much spring and at the moment I'm painting an oil on canvas that relates to spring

FS: How can people contact you?
AA: People can contact me via e-mail or it's possible also by telephone explaining to me which work they are interested in. I also want to point out that I also paint commissioned works

FS: Any other things you would like to cover that have not been covered in these questions?
AA: Nothing


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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