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Interview with Yu Chen

Home > Designer Interviews > Yu Chen

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yu Chen (YC) for A’ Design Award and Competition. You can access the full profile of Yu Chen by clicking here.

Interview with Yu Chen at Wednesday 1st of May 2019

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YC: I like to do creative things, I love life, design can add more fun to it. I have always been fond of art. I began to learn painting three years ago. At that time, I was learning realistic painting techniques, which was very boring and just simply depicted the things in front of me, and then I contact to the creative painting, can and often burst out some cool ideas, but because of my painting ability is not very consummate, the final effect is not very ideal. Later, I came into contact with design. Computer software can make up for my deficiency in drawing ability, and I can freely express the ideas I want to express.

FS: Can you tell us more about your company / design studio?
YC: DAWN is a creative company focusing on emotional design. We believe that the most beautiful things that can touch people's hearts are those that need to be attached the most. We appreciate those emotional designs and hope that users can experience the warm emotions in human nature through our designs . Design doesn't have to be complicated or high-tech. It can make a big difference with a little change.

FS: What is "design" for you?
YC: I think design is storytelling. The designer is the narrator and the user is the audience. A good design is actually an interesting story.

FS: What kinds of works do you like designing most?
YC: Emotional touching design.

FS: What was the first thing you designed for a company?
YC: Panda Cigarette.

FS: What is your favorite material / platform / technology?
YC: When designing, I will try my best to choose materials that are easy to produce. In my opinion, the design does not need complicated high technology, and only a small change is needed to make a big difference.

FS: When do you feel the most creative?
YC: Before going to bed

FS: Which aspects of a design do you focus more during designing?
YC: Emotional communication with the user.

FS: What kind of emotions do you feel when you design?
YC: It's fun and exciting, and I even forget about my surroundings when I'm doing serious design.

FS: What kind of emotions do you feel when your designs are realized?
YC: I'm proud that my work has been recognized.

FS: What makes a design successful?
YC: The “story” is well told,the emotional connection with the user is very strong.

FS: When judging a design as good or bad, which aspects do you consider first?
YC: Whether it can arouse my emotional resonance, whether it can make me smile.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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