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Interview with Cameron |
Home > Designer Interviews > Cameron |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Cameron (C) for A’ Design Award and Competition. You can access the full profile of Cameron by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
C: I learned to sew when I was 7 years old and have been hooked ever since. I wanted to bring new design to handmade goods that I wasn't finding on the market currently.
FS: Can you tell us more about your company / design studio?
C: CALILA is a design studio that creates functional personal and travel accessories with a simple, minimal aesthetic.
FS: What is "design" for you?
C: Design should function and add value to one's life.
FS: What is your most favorite design, could you please tell more about it?
C: I love chairs. I particularly love the Eames molded chair. I love how beautifully it incorporates a single piece of geometry.
FS: What was the first thing you designed for a company?
C: The first design we ever did was a tote bag that way a daily carry haul-all. It had very specific functions for each of its pockets and a Japanese modern inspired aesthetic.
FS: What kind of emotions do you feel when you design?
C: I feel liberated. It feels like breaking through the wall of old ideas that hold people back and touching a new space of possibilities.
FS: What makes a design successful?
C: Does it work? It's really that simple. It should fulfill it's function in a very targeted and specific way.
FS: Can you talk a little about your design process?
C: We alway start with a problem we are encountering in our life or someone else's. We dial into the specifics of that problem and try to solve it in a way that hasn't been done before. Finally, we focus on very clean, minimal, geometric shapes in the final design silhouette.
FS: How long does it take to design an object from beginning to end?
C: Sometimes it is as quick as a few days. Other times it can take six months to a year. It is all about how well the design prototypes perform in the real world.
FS: Who are some of your clients?
C: We primarily specialize in high design boutiques and museum stores, places that appreciate a focus on design.
FS: Do you work as a team, or do you develop your designs yourself?
C: It has always been a back and forth design process between the two co-founders, Cameron Stephens and Lindsey Vaniman.
FS: How can people contact you?
C: All of our information is on our website at www.shopcalila.com or email us at caliladesignsla@gmail.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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