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Interview with Ozestudi |
Home > Designer Interviews > Ozestudi |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ozestudi (O) for A’ Design Award and Competition. You can access the full profile of Ozestudi by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
O: The vocation about design came the day when I asked myself if everything around me; lamps, street furniture, lampposts, parking meters, etc ... was thought by the same person, that is, by the same professional. Researching in the public library of my city I discovered that yes. That this work was the work of an industrial designer. I started reading books about design by Bruno Munari, Maldonado and Bonsiepe and started a vocation that I would never abandon again.
FS: Can you tell us more about your company / design studio?
O: I studied industrial design with quite classic academic plans, which instilled in me a vision for the function that is implicit in all the works that come out of the design studio.From ozestudi what interests us most is to offer viable solutions to our clients. We do not believe in a superficial design but above all of depth, reality and pragmatism.
FS: What is "design" for you?
O: It is a complex question. Quite possibly each of the designers will have a different answer. I have fought for many years so that the answer must be common to all in order that we all know what our responsibilities as designers are. In my personal blog you can find theoretical papers on the subject but to answer your question briefly I will say that design is primarily communication and problem solving to offer functional results.
FS: What kinds of works do you like designing most?
O: Design offers the designer the opportunity to learn a lot from the development of the project. We have to discover worlds that until now were alien to us and for this reason the great wealth of design is to be able to work in a great diversity of different projects. So I feel comfortable designing any product and I especially like those typologies that I have not yet faced.
FS: What is your most favorite design, could you please tell more about it?
O: It may sound strange but I do not have any favorite design, at least mine. They are like children and everyone is loved equally. They all posed great challenges and I had to face many problems so all of them are, in one way or another, admirable. At least for me.
FS: What was the first thing you designed for a company?
O: Well, a display for candies. In 1998, I won a design contest for a large Catalan company and after the contest asked me to design several products, including a candy display.
FS: What is your favorite material / platform / technology?
O: Each product requires its correct material and technology, I have no initial preference and it is the costs, the structure, the needs of the object itself that lead me to select materials and technologies. I have worked with most materials and processes which has enriched me a lot at a technical and decisive level.
FS: When do you feel the most creative?
O: When I have less freedom of project. When the briefing of the project is very restrictive you have to be really creative to surprise the client.
FS: Which aspects of a design do you focus more during designing?
O: The concept is fundamental. Surprise and innovate But once the project line is established, one of the most important aspects is the feasibility and optimization of resources for its correct manufacture.
FS: What kind of emotions do you feel when you design?
O: The design process is a road full of curves when it comes to emotions. You go from the initial euphoria to find the concept to the biggest concern until it is manufactured, going through the frustration of not solving many times certain aspects or the joy of solving problems in a very creative and simple way.
FS: What kind of emotions do you feel when your designs are realized?
O: Satisfaction for the work done. But it is not my own satisfaction but I feel this emotion because the client feels the same. A joy that lasts little because the next day another project awaits.
FS: What makes a design successful?
O: It depends on many factors, many. And not only that in which the design is responsible, but also the marketing strategy, the market, the commercial campaigns, the development times, its launch, the user.
FS: When judging a design as good or bad, which aspects do you consider first?
O: This answer if I have it very clear. If functionally they are well resolved, if they are optimized and adjusted so that their manufacture is the most correct and if they are motivated by a real need and not imposed by the market.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
O: There are many. The product partly depends on it. You must select the most suitable materials, recyclable and above all make the product last a long time, that can be processed later for recycling processes and that is consistent with the environment and human being. Now, many of the great evils that the products provoke are also the consequence of other strategic participants.
FS: How do you think the "design field" is evolving? What is the future of design?
O: It worries me. Much depth has been lost and the theory hardly matters. The academic plans have divided much the design in specialties and a certain general vision is lost. New areas such as marketing or advertising have taken over and use it at your convenience.Today the design is excessively superficial and is very subject to the market.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
O: I exhibited in 2017 in some countries of South America the product "KOMOMETRIC OF BOOMER" in a collective exhibition. The next will not be when it will be.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
O: My inspiration comes from two pillars, information and work. There are no more secrets.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
O: I want to believe that I lack a style in favor of each project responding to its own needs. For this reason, it is the functional, structural and proposed materials that ultimately shape the products. It is the analysis of needs and solutions that truly draws the result.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
O: I'm from Catalonia. It is a country in Spain with a great industrial and design tradition. I feel fortunate because culturally it is a very rich country that takes great care of the creative value. Here we have the oldest school of Design and many years of design tradition.
FS: How do you work with companies?
O: Fortunately, companies usually contact me. I have not had to do commercial campaigns.The deal with the client is very close and is based on trust and focus all efforts, on both sides, to give the best solution to the project.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
O: All companies, to a greater or lesser extent, need design and designers. You have to talk to them clearly. Tell them that design is a competitive value with which they will improve their economic results. Which company does not want this?On how to select their designers, I would recommend that they always try to give opportunities to the youngest and above all that they look for those professionals who offer them more guarantees of solution.
FS: Can you talk a little about your design process?
O: It is separated into stages or phases that roughly are: Information phase, ideation and concept, definition, prototypes and realization.
FS: What are 5 of your favorite design items at home?
O: They are pieces of anonymous design but they make my life more comfortable and simple, objects or products as normal as the sofa, shower, my kitchen, my television and my carpet, for example.
FS: Can you describe a day in your life?
O: My days are the most normal. Like any other worker I am subject to schedules and depending on the project phases in which I am, I can be drawing, modeling on the computer, analyzing information, visiting suppliers and industrialists, reviewing prototypes,...
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
O: That they work hard and that they never lose the illusion. That they be honest, responsible and rigorous and that they always wait for their opportunities, they will have them and while maintaining these guidelines, they will very likely take advantage of them.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
O: Positive is the great learning that design allows you. And the opportunity to be at the beginning of things. But it is a sector under great pressure and sometimes it is not easy to work with calm, time and freedom.
FS: What is your "golden rule" in design?
O: Without reflection the design does not exist.
FS: What skills are most important for a designer?
O: Think, have the ability to express ideas through drawing and be decisive.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
O: The essentials are the brain and the pencil. From here a good 3D program helps and all possible technology is little, ha,ha,ha.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
O: It is true that the design is sometimes slow. Fortunately I suppose having always more of a project on the table so when one does not advance I can work on others.
FS: How long does it take to design an object from beginning to end?
O: Not all projects are the same but in my 20 years of experience, on average, the vast majority take about two years to finish.
FS: What is the most frequently asked question to you, as a designer?
O: Ha, ha, ha ... And what does an industrial designer do?
FS: What was your most important job experience?
O: Almost everything I have learned as head of design at the Catalan company Alutec del Vallés, dedicated to the manufacture of furniture for hotels. It has allowed me to know at first hand a myriad of technologies, materials and processes that I have been able to apply in other projects other than furniture.
FS: Who are some of your clients?
O: I have clients of all kinds, from small entrepreneurs, entrepreneurs to large multinationals. Among them I can highlight Unilever, El Corte Inglés, Derbi, ChupaChups or Lékué among many.
FS: What type of design work do you enjoy the most and why?
O: All the phases that make up the design process are interesting and all have their things in place. Although as I get older, what bores me the most is making plans! Ha, ha, ha.
FS: What are your future plans? What is next for you?
O: After having overcome the severe crisis that has plagued the world over the past few years, I only hope to continue to have the confidence of my clients who have allowed me to design since I finished studying design.
FS: Do you work as a team, or do you develop your designs yourself?
O: I work both as a team and alone.
FS: Do you have any works-in-progress being designed that you would like to talk about?
O: As a professional I can not reveal much about the projects I'm dealing with but I can tell you that they are a machine for construction, an object for children in the children's sector, a vacuum cleaner, a rat poison, HI END equipment, a product for fitness and some more, ha, ha, ha.
FS: How can people contact you?
O: With a simple mail or a call. My data is on the study website. I thank you in advance for the calls! Ha, ha, ha.
FS: Any other things you would like to cover that have not been covered in these questions?
O: I do not have much more to say. I just have to thank them for the opportunity and for their work regarding the promotion of design. Thank you. Greetings to all.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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