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Interview with M — N Associates |
Home > Designer Interviews > M — N Associates |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer M — N Associates (MNA) for A’ Design Award and Competition. You can access the full profile of M — N Associates by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MNA: Duy — N studied Multimedia Design at RMIT University Vietnam and started freelancing before graduated. After graduated and freelancing for agency for a while, he met M — Lan, together they found M — N Associates. I was a multimedia skillful designer who experience from video production, interactive to graphic. Therefore he has great aspects when come to visual system.While M — Lan was a great designer on management, packaging and print production. Graduating from Hoa Sen University and had a MBA, she is one hardcore business manager, but creativity is in her vein making her stepping up into creative industry.
FS: Can you tell us more about your company / design studio?
MNA: The studio is boutique and small, currently located near the airport, away from Saigon's downtown hustle and bustle. Started with just the duo, M — N Associates works closely with startup clients to create new and meaningful cool brands in Vietnam. The association concept of the studio is all about connecting best creative minds on their fields collaborating on projects to produce best quality rather than collecting them under one studio, give them more freedom to innovate.
FS: What is "design" for you?
MNA: Creation and innovation to serve daily wants and needs for particular criteria of humanity.
FS: What kinds of works do you like designing most?
MNA: Branding, of course, the whole system, from zero to finish.
FS: When do you feel the most creative?
MNA: When we're on field trips, travel, eating and talking.
FS: Which aspects of a design do you focus more during designing?
MNA: Developing the right concept before developing the visual system, and refining the right visual concept to adapt and solve client's needs.
FS: What makes a design successful?
MNA: Its logic, the content and the visual perfectly match to each other.
FS: Can you talk a little about your design process?
MNA: We discuss and research first about the concept development, it could take really long time before digging into the visual system but it saves more time when into visual development and eliminate many unnecessary ideas.
FS: Who are some of your clients?
MNA: Startups
FS: Do you work as a team, or do you develop your designs yourself?
MNA: We discussed all the issues and direction as a team to come to a refined solutional system them execute it individually according to personal styles and understandings. And work again together as a team to peer review each solutions to make it better before presenting to clients
FS: How can people contact you?
MNA: Contact us via m-lan@m-n.associates
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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