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Interview with Antonio Tepic |
Home > Designer Interviews > Antonio Tepic |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Antonio Tepic (AT) for A’ Design Award and Competition. You can access the full profile of Antonio Tepic by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AT: Studied at the Faculty of Graphic Arts at the University of Zagreb, in the direction of design of graphic products, then I was interested in design and prepress more than for printing.
FS: Can you tell us more about your company / design studio?
AT: Inkubator ideja is an award winning creative studio for visual communication, specialising in branding & identities. We also offer other brand-related services such as advertising, packaging, marketing material.
FS: What is "design" for you?
AT: Design covers many areas, if we talk about graphic design, it's a visual communication, a creative way of transmitting information, emotions, raising awareness, stimulating thinking.
FS: What kinds of works do you like designing most?
AT: Depends on the client's requirements, about the product/services they provide and the target group, is not the same working for large companies and/or small crafts. Mostly enjoy the realization of a good idea, sometimes it is a logo and sometimes an ad, a business card, a poster.
FS: What is your most favorite design, could you please tell more about it?
AT: Find it difficult to single out just one work, but if I have to, that would be an Ada-pack business card that has been multiplied awarded.
FS: What was the first thing you designed for a company?
AT: A brochure and a stand up banner for an IT company that was presented and participated in the conference.
FS: What is your favorite material / platform / technology?
AT: Web design and multimedia provide a lot of features and information, but somehow I more prefer printing, feeling of the texture of paper under the fingers, smell of paint, special printing and finishing techniques.
FS: When do you feel the most creative?
AT: When it's a nice sunny day :) I like to have time to designing. But some works I did much better under the pressure of deadlines.
FS: Which aspects of a design do you focus more during designing?
AT: By the message which sending to the audience, if the design is in accordance with the needs to be met. Is it informative, professional, entertaining, attractive?
FS: What kind of emotions do you feel when you design?
AT: Excitement when I have a good idea.
FS: What kind of emotions do you feel when your designs are realized?
AT: Satisfaction, when I realize it.
FS: What makes a design successful?
AT: Knowledge, time and effort invested in creating.
FS: When judging a design as good or bad, which aspects do you consider first?
AT: Is it the design an appropriate to product / service that it offers, promotes?
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AT: Encourage them to think and act, without forcing their opinion, but rather guide them to that.
FS: How do you think the "design field" is evolving? What is the future of design?
AT: Interaction, definitely, because they can provide a new user experience.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AT: A few years ago I participated in group exhibitions with some of my works. I did not think about future exhibitions, I have to admit that you've caught me with a question.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AT: It no have rules, inspiration can come from anywhere, movies, books, works by other designers / artists, exhibitions.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AT: Timeless, simple and clean.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AT: Zagreb, Croatia, EU. I do not think the place of living affects my design, maybe someone from the side could better evaluate that.
FS: How do you work with companies?
AT: In most cases, to mutual satisfaction :)
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AT: The first step is to review the portfolio and the second is to understand the design process. Also the designer you are interested in, needs to be actively listening, better understand the needs of the client and, accordingly, offer the best solution.
FS: Can you talk a little about your design process?
AT: Design process phases are researching, sketching, elaborating, implementing and realizing.
FS: What are 5 of your favorite design items at home?
AT: A computer which I use for work, sound system, smartphone, favourite pencil, planner.
FS: Can you describe a day in your life?
AT: When I work on a project, my day is marked by thinking and creating, with pauses (for lunch, dinner).
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AT: Try to be original in your working, find a new solution to the problem, constantly educate yourself and work on, how to become a better person and the designer too.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AT: Design can be the best job in the world, but there are hard moments when I work with some people which don't know what they want, they don't understand what design is, and what is the purpose of it.
FS: What is your "golden rule" in design?
AT: Keep it simple but make it special.
FS: What skills are most important for a designer?
AT: The wideness of thinking and the tendency of solving problems.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AT: The software I use is an Adobe Photoshop, InDesign, Illustrator, Brackets and hardware which I use is Apple iMac.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AT: When I have time, first I think and then I work, when there is no time, then it is a combination of thinking and working.
FS: How long does it take to design an object from beginning to end?
AT: No rules, sometimes takes several hours, sometimes a few days, mostly depends on ideas and inspiration.
FS: What was your most important job experience?
AT: More time to spend on design / project explanation than leave client to the guessing.
FS: Who are some of your clients?
AT: My clients are diverse, from large international companies to small local business, but all of them are connected with wish to have a beautiful design pieces.
FS: What type of design work do you enjoy the most and why?
AT: When the client has no objection and he accepts with enthusiasm the solution offered. This is the best proof of a good job.
FS: What are your future plans? What is next for you?
AT: Extend services on the web and app design and creation. Till now I do this in cooperation with others, but have plans to become as independent as possible.
FS: Do you work as a team, or do you develop your designs yourself?
AT: Develop design by myself in most cases, but I also cooperated with other designers in the process of creation.
FS: Do you have any works-in-progress being designed that you would like to talk about?
AT: I don't like talking about work-in-progress projects, because I don't know how they would look when I finish.
FS: How can people contact you?
AT: The best way is to fill out contact forms on a website or send an email.
FS: Any other things you would like to cover that have not been covered in these questions?
AT: Feel free to contact us, we look forward to future successful cooperation.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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