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Interview with Desert Sun Brand - Anna Lakatos |
Home > Designer Interviews > Desert Sun Brand - Anna Lakatos |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Desert Sun Brand - Anna Lakatos (DSBAL) for A’ Design Award and Competition. You can access the full profile of Desert Sun Brand - Anna Lakatos by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
DSBAL: Yes, as far as I can remember I have always wanted to work in fashion. I was always drawing outfits in little books as a kid. I studied fashion management at Mod’Art in Paris and London College of Fashion, and followed short courses at Central Saint Martins.
FS: Can you tell us more about your company / design studio?
DSBAL: Soon after finishing my MA, I started creating custom pieces for my friends and family and it gradually became Desert Sun Brand. We’re still a small team and I like that about Desert Sun. We create two collections a year and make custom pieces for customers and artists.
FS: What was the first thing you designed for a company?
DSBAL: The first piece we created was Desert Sun’s “On the Road” dress. And it is still our bestseller!
FS: What is your favorite material / platform / technology?
DSBAL: We love combining simple fabrics (for example cotton) with embellishments such as embroideries, rhinestones, shaped collars…
FS: When do you feel the most creative?
DSBAL: We usually have themes for each collection. I am definitely feeling the most creative when this inspiration/theme pops in my mind and all these ideas appear magically.
FS: Which aspects of a design do you focus more during designing?
DSBAL: I believe every step counts. From the selection of fabric, to the design itself and then the production. We definitely focus a lot on the wearable aspect of our pieces. The design has to stand out and be unique but it also has to be comfortable and long lasting.
FS: What kind of emotions do you feel when you design?
DSBAL: I am definitely very inspired when I design. I am a monomaniac, so when I am inspired by something all I do is research that specific thing and immerse myself into that world.
FS: What kind of emotions do you feel when your designs are realized?
DSBAL: I am definitely excited by the end result and how people are going to react to the design, but I’m also kind of submerging myself into the next collection by then.
FS: What makes a design successful?
DSBAL: In fashion everything moves so quickly. Trends come and go. We believe in slow fashion, and we sell designs from previous collections too. So when people are still buying and wearing pieces from a past collection, it always makes me happy. I think a design in fashion is successful if it is still relevant years later.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
DSBAL: I believe that thinking about society and environment when designing is inevitable, especially in this day and age. There is a lot of talk about how fashion companies can be more eco-friendly nowadays and it is often very difficult for small companies to become 100% sustainable in everything day do. Because it does mean that you have to change the way you design and produce your products and it can often cost more too. I feel like in people’s mind this subject has to be black and white, but if companies started with small steps towards their eco-conscious operations, that would already be a big development.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
DSBAL: I usually design my collections with themes in mind. I am definitely not confined to these themes, but that’s how I’ve worked so far and that is how I get inspired. I do a lot of research usually, I like to read books, search the internet for images, watch movies, go to concerts and exhibitions,… However, my inspirations can come from random places; a specific color, a verse from a song, an old memory,…
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
DSBAL: I think my collections can definitely be described as 1970’s inspired. I think that is the common thread between my collections. I am also inspired by music (I studied music industry management) and road trips and I think that definitely shows in my creations. I think the shapes, the colors and the prints/embroideries all contribute to the carefree sentiment of travelling and a feeling of nostalgia you get when you listen to your favorite song.
FS: What is your "golden rule" in design?
DSBAL: Always go with your gut feeling!
FS: How long does it take to design an object from beginning to end?
DSBAL: It really depends on the specific piece. Sometime I have a set idea and thus design the piece very quickly other times, I work and re-work a design multiple times, change details (whether it is the fabric, the embroidery, even the shape of the piece) until I am a 100% happy with it.
FS: What is the most frequently asked question to you, as a designer?
DSBAL: I guess "what inspires my collections".
FS: What are your future plans? What is next for you?
DSBAL: Our next collections (we have two collections each year) are being designed right now and will come out this September!
FS: How can people contact you?
DSBAL: Through Desert Sun's website www.desertsunbrand.com or at contact@desertsunbrand.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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