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Interview with Vsevolod Abramov |
Home > Designer Interviews > Vsevolod Abramov |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Vsevolod Abramov (VA) for A’ Design Award and Competition. You can access the full profile of Vsevolod Abramov by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
VA: I invented and painted a lot, from childhood I was attracted to creativity in any of its manifestations. I had a developed fantasy and a huge amount of creative energy. For example, in childhood: in a children's summer camp where my parents sent me, in my free time I built miniature cities from branches, moss and everything I could find. I imagined that little humans and other unusual creatures would live there. He fantasized how their life could be arranged. From childhood I knew that I would go to study in the direction of arts and creativity. Understanding that this will be a graphic design, I was built up at the age of 14, when I first became interested in the nature of the birth of the appearance and functionality of various objects that surrounded me.
FS: Can you tell us more about your company / design studio?
VA: Now I work in BDDO. Many people know this advertising agency. With interest and pleasure I am building a career in the field of advertising communications for large brands.
FS: What is "design" for you?
VA: For me, design is a tool that today is used in almost all areas of life. This tool allows you to design the environment as efficiently as possible in accordance with specific goals and objectives. Everything that surrounds you is subordinate to the design: starting from the table at which you are sitting and ending with the application interface that is open on your smartphone. In the first case, you should be comfortable sitting at such a table, and in the second, it’s simple and clear how to upload a photo or enter the desired text. The goals are different, but the tool is one.
FS: What kinds of works do you like designing most?
VA: I try not to limit myself. Probably in the future I will be able to design social structures or create humanoid robots. Who knows.
FS: What is your most favorite design, could you please tell more about it?
VA: The first thing that comes to mind is the films of Tarantino, you heard right, in many respects I consider his films a kind of cinematographic design. He created a completely new genre from standard techniques. He dressed them in a new sharp form and brought them to perfection using extremely appropriate. He masterfully uses the context and knows how cool to present the idea.
FS: What was the first thing you designed for a company?
VA: It was a leaflet and I am a little ashamed to recall this.
FS: What is your favorite material / platform / technology?
VA: It seems to me that a good designer should not have a favorite material or style. The wider your range of materials, specifics and skills, the more opportunities for a successful project. You must be able to mimic any style. Otherwise, the designer runs the risk of being caught in a creative prison and becoming a hostage of his own art.
FS: When do you feel the most creative?
VA: I believe that I am well developed in the field of graphic design and advertising. Today I understand that most of the creativity is required for areas related to high technology.
FS: Which aspects of a design do you focus more during designing?
VA: How a designer works on an idea and solves a task.
FS: What kind of emotions do you feel when you design?
VA: Job satisfaction
FS: What kind of emotions do you feel when your designs are realized?
VA: Job satisfaction
FS: What makes a design successful?
VA: The need for this design and its simplicity and comprehensibility for the user.
FS: When judging a design as good or bad, which aspects do you consider first?
VA: When I challenge the design, I check three factors: understandability, task performance, ease of perception.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
VA: The designer can and should call and recommend to people to use the environment responsibly! He can do this in completely different ways. The easiest way you can achieve this is guided by the principles of socially oriented marketing and Sustainable Development Goals (SDGs). You just need to test your ideas in accordance with these goals.
FS: How do you think the "design field" is evolving? What is the future of design?
VA: I am sure that the field is developing and will continue to develop, machines will not soon be able to effectively replace people in the field of creativity and the creation of something new.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
VA: I have no exhibitions and I think that never will be. It is more likely to apply to artists.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
VA: You need to watch tons of material from any available sources. Today it is mainly from the Internet. Every day I try to get acquainted with several cases and when the time comes for a new task my background helps me a lot.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
VA: I do not have my own style as such. I will immediately answer the second part of the question. The basis of my approach is to spend a lot of time searching for an idea. I believe that this is a fundamental factor in the success of a design. Next, I try to test it as much as possible and arrange a challenge. Thus, I most likely will get a strong project with a good foundation in the form of a strong and well-functioning idea.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
VA: I was born in Belarus and now I live in Moscow. There is no doubt the influence of culture on me and my design. Mentality and outlook on life are very significant factors. On the one hand, this can help, for example, to find true deep insights, on the other, it can interfere greatly, hindering the search for ideas narrowing one's horizons. I was lucky to live in a large, multicultural city and to be aware of all the factors of the impact of culture and mentality on me as a designer in a timely manner.
FS: How do you work with companies?
VA: A lot of
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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