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Interview with Yanming Yin

Home > Designer Interviews > Yanming Yin

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yanming Yin (YY) for A’ Design Award and Competition. You can access the full profile of Yanming Yin by clicking here.

Interview with Yanming Yin at Thursday 3rd of May 2018

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YY: After I graduated from the Fine Arts Academy of Southwest University in 1992, I taught in a technical secondary school. After that, I worked as a graphic designer, a newspaper editor, and a hand-drawn effect drawing staff. Later I went to a Hong Kong design company for more than five years. I founded my own company in . For 18 years, he has always insisted on designing with his own brand. As a Chinese Mesozoic designer, I chose this industry, no regrets, because it brought me not only a job, but also a glory. With the trust and respect of customers, design also truly conveys aesthetic values and leads the way of life.

FS: Can you tell us more about your company / design studio?
YY: Keep developing, where innovation lies. Creative Space insists that it’s design that produces value. Consideration on every detail is our respect to the spirit of craftsman. Going back to the initial point is the source of innovation of Creative Space.Creative Space Design & Decoration Co.,Ltd, the pioneer in Shenzhen in the field of interior design, was founded by Mr.Yin Yanming in 2001. For over a decade, the design concepts and ideas from Creative Space have been applied to designs in diverse universe including hotel, commercial real estate, office space and architecture facades. The design and service quality of Creative Space is of good reputation in the whole industry. We innovate diverse developing paths of exhibition, product design, furniture design and non-profit design according to the extended concept of Big Design. After practice for years, Creative Space design team has been awarded over a hundred honors including SBID International Design Award(the UK), German Design Award, APIDA Asia Pacific Interior Design Award, IDCF Design100 Great China Most Influential Design Institute.Design is being redefined continuously accompany with changing of time and trends of aesthetics. As a practitioner of complete design system, Creative Space holds on to the design concept of Integration of hard decoration and soft decoration to combine clients’ real needs with design concepts. We provide integrated service package of hard decoration design, soft decoration design, purchase and execution.Our main projects are nearly everywhere domestically. Moreover, we’ve built and maintained close cooperation strings with more than ten well-known domestic real estate developers. We fully understand the value, effect of value-added, importance and influence of what we convey through our designs. Through good communication and cooperation, we can finally embody the integration of design value and business value through our designs.

FS: What is "design" for you?
YY: Design is an art of life, communication of thinking and emotion as well as combination of imagination and reality. It’s a journey across dreams. Design carries wishes from others but more than that, it carries our own dreams, our understanding of life and our eternal pursuit of beauty. The building process of our own design mind map represents our longing for freedom and the kind of ideal life.

FS: What was the first thing you designed for a company?
YY: The first design work is the Friendship City Department Store office located in Jianingna Square, Luohu District, Shenzhen.

FS: When do you feel the most creative?
YY: In my travels, and when I brainstorm with the team.

FS: Which aspects of a design do you focus more during designing?
YY: The first is humanistic care. Is this the space people really want? Whether they feel comfortable and pleasant in it? The second is what values design can convey. The third is what design can solve and how to carry out.

FS: What kind of emotions do you feel when you design?
YY: Most of time, I feel the pleasure of solving a problem. It’s also a sense of confidence and accomplishment.

FS: What kind of emotions do you feel when your designs are realized?
YY: I am relieved, and feel a dream come true.

FS: What makes a design successful?
YY: I think there are the following factors: the persistence of the initial heart, the belief in you and the team, constant thinking and argument, maintaining the spirit of innovation, and the deep understanding of the essence and system of design.

FS: When judging a design as good or bad, which aspects do you consider first?
YY: The quality of the work I will focus on the idea of the work itself through the space and the inner feelings. First of all, I think the atmosphere that the space can convey must be comfortable; secondly, the space must have a certain level of maturity and control over the overall control; many designers are able to design in the local space is very colorful, but the overall There is a slight lack of control, so the integration of space as a whole is also one of the criteria for judging.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
YY: In addition to creating commercial value, design should have true social value. In a low-carbon, environmentally-friendly environment, design should focus on health and a comfortable space atmosphere to create and lead this lifestyle; because the purpose of low-carbon environmental protection is also for a healthier way of life, it is the designer's basic professionalism that begins with the selection of the material environment.

FS: How do you think the "design field" is evolving? What is the future of design?
YY: The development of the industry is closely linked with everyone. We must consider not only the current business system, but also pay more attention to the value of the future design passed to society. As a designer, we must have a forward-looking vision to lead the development of the industry. Facing customer's need to convey a better idea and surpass the space imagined by customers, this concept is exactly where we can get value.In this era, everyone must be prepared to face the challenge. Only in this way can there be a future. If you use traditional thinking to insist on something, it is very likely that you will collapse. Whether it is design competitions or commercial projects, the value and significance of his existence, in this system, can not be underestimated in the development of the industry.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
YY: The last exhibition was the Shenzhen Fashion Home Design Week and the 32nd Shenzhen International Furniture Fair in March last year. We designed a work based on the theme of "Jiyi" to be displayed at the Design Showcase of the 5th Hall of the Shenzhen Convention & Exhibition Center. Next, at the 24th China International Furniture Fair held in Shanghai in September this year, we designed a series of modern Chinese furniture products, which is also part of our diversified development.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
YY: Music and travel.The inspiration my music brings to me is everywhere. I have a work habit that must include music when we are conceiving a design plan. I am particularly quiet and cannot think of anything. Folk songs, jazz and some lyrical songs are my favorites, so if there is a designer at work in our company, music will never stop. It gives me a job that is to enjoy the comfort of life.Traveling is the process of reading, and there are feelings of gaining and thinking. In other words, travel is also a charging process. Only electric power is constantly updated to prevent it from collapsing.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
YY: The design is first of all a commercial design. For me personally, I never define myself as a designer who can only do certain styles. Constantly challenging myself and constantly exploring and trying to integrate Chinese and Western cultures in modern times, giving the design contemporary language, I think it is a good design. Recently, we have done a series of new Chinese-style and traditional Chinese-style exhibition spaces for commercial themes. We have interpreted and designed the subject from our own perspective and point of view. If we can bring a point to the surface and convey the geographical, cultural, artistic, and sensibility in the design work and convey the aesthetics and mood of Oriental life aesthetics, it is a tribute to the style of Chinese culture.Design style is a kind of feeling. It is the recognition and definition of others. It is necessary to define the style in your own way. The style that I understand is not a copy. The style is for me, it is only a form of expression. Learning from each other in several different styles, I will not walk, but will give me different inspiration and creativity. This is precisely the success of our works, which is delicate and connotative, and emphasizes the inner depth of the works.Designers need a strong comprehensive ability, and this is exactly what our company's strengths are. Often large-scale project complexes, from the facade, hotels, apartments, residential design needs a systematic design company can be fully grasped, vision, small point of view, the dynamic feeling of space in the first place In order to interpret the design from the perspective of an interior architect, the character of different fields will be embarrassed, and it will be easy to handle.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
YY: I am a Chinese designer. Chinese culture is extensive and profound. It has a long history and a rich regional culture. We can draw on the borrowing and design of historical contexts. We can say that our heritage resources are inexhaustible, but the traditional Oriental The internationalization of culture is obviously insufficient. The world language must first be internationalized. The fusion of Eastern and Western cultures can really make our design go to a larger stage and get more people's approval.

FS: How do you work with companies?
YY: I am the founder of the company. The goal is to create value through design. As a commercial project, we seek common ground while reserving differences and ultimately achieve maximum commercial value.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
YY: Regardless of age, regardless of group, as a designer should have two capabilities. First is the ability to learn, Second is to explore the spirit. Design is a matter of life, and there must be awe and compassion for design. In the ever-changing period of the times, every day is new and design changes every day. Therefore, each of us must keep learning, so that the chance of designing value creation will be greatly improved.Through a topic test, communication skills, design techniques, skills, and software mastery, including design experience, are criteria by which we can judge outstanding designers.

FS: Can you talk a little about your design process?
YY: How to break through and combine its own aesthetic value with commercial value; how to combine technology, art, and current people's lifestyles and interesting expressions is the focus we always focus on.The theme of the design project is a process from deconstruction of space to the sublimation of art. It includes the analysis and deduction of business requirements, customer psychology, marketing strategies, situational concepts, and aesthetic conception. It balances multiple relationships between the two. Selecting a point to break through and zoom in is not only to highlight the focus, but also to return the design to its original heart and regain the original concept of design.

FS: Can you describe a day in your life?
YY: My daily life starts from the exercise and I swim for 40 minutes to maintain my best condition. The day of my life is in the morning. I will clean up my day's work priorities before I do design every day, and then I will read information and a quarter of the time. News, of course, often enters the independent thinking and creative mode at night. Each weekend I will have one day to empty myself and play golf with design partners.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
YY: The design industry is a traditional industry. I hope that designers can have a better understanding of design and form their own ways and attitudes to deal with things. They have been passed down on any enterprise platform. Nowadays, the craftsmanship is something that many of our designers lack now. If everybody has this kind of attitude, I believe that everything you do can be done well, and you don’t care which position you are in, as long as you have this spirit and Attitude, I believe that you must be an outstanding person in the future and you will surely find your best development direction.

FS: What is your "golden rule" in design?
YY: Nowadays, interior design gradually develops into an increasingly integrated, rich and delicate system. The scope of thinking must extend from what we often call “hard-mounting” to the art of furnishings in the “soft-packing” space, so as to achieve the integration of hard and soft installations. "Degree. This determines that the designer should master the golden rule of aesthetics in design, and prudently consider the design system. The considerations of dimensions, colors, textures, furniture, lighting fixtures, accessories, etc. of space not only include the echoes of various blocks and lines in the overall space, but also create a “point” in the space. . All these scenes involving lights, furniture, works of art, and daily necessities, whether large or small, or compact or soothing, have been given distinctive personality characteristics, highlighting different life interests. From these dramatic plots, the designer's thinking transcends the previous categories and can further respond to and take care of the details, aesthetics, and psychological activities of people's lives.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
YY: I work as a design director and manager. In general, I may use two-thirds of the time to design, conceive, and discuss the design plan. One-third of the time is spent discussing the company content department with the heads of various departments. The problem of management mechanism is that working hours are about ten hours a day.

FS: Who are some of your clients?
YY: It is mainly real estate developers, investors, entrepreneurs and private owners.

FS: How can people contact you?
YY: Company Name: Shenzhen Creative Space Design & Decoration Co., Ltd.Company Website: www.china-cy.comCompany Full Address:Rm 505-506,Building A, Haisong Plaza,Tairan 9th Rd,Chegongmiao,Futian District,Shenzhen,ChinaCity: ShenzhenCountry: ChinaPostcode/Zipcode: 518000Company Phone Number: (86)0755-83849987Contact Name: Lily Ye Contact Phone: +86 15220271921


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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