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Interview with Paulo Jorge Faias Pereira |
Home > Designer Interviews > Paulo Jorge Faias Pereira |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Paulo Jorge Faias Pereira (PJFP) for A’ Design Award and Competition. You can access the full profile of Paulo Jorge Faias Pereira by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
PJFP: The need and the will perfects the art, since I was little and in all the schools that I went through I always excelled in drawing or manual work, and my dedication was always more towards the arts than for grammar or mathematics or any other discipline.Outside of school I was forced to create my own toys, taking advantage of those my friends threw away, remodeling them in such a way that they even wanted it back.In my youth I ventured into the jungle between Venezuela and Brazil, working in the golden mines, where everything was invented, engine parts, machines, and even the houses were sometimes made only to sleep one night.In the background I have always had to create, develop, make to use very quickly and to be functional, this is the purest and primitive design that accompanies the man since he is man.As soon as I had the opportunity i went to a design college, having then made also architecture.
FS: Can you tell us more about your company / design studio?
PJFP: My company was created by my wife Irina Sokolava, she discovered a need to fill a gap between customers and factories where we came to intervene to bring our customers' wishes to be understood by the factories and be produced properly.
FS: What is "design" for you?
PJFP: Design is a clever way to create objects, tools and utensils to give man comfort, safety, and improve his way of life.
FS: What kinds of works do you like designing most?
PJFP: I like to draw everything, I'm an architect and designer, I draw the furniture and the house up to the door lock, if necessary, there is nothing that I having a paper and a pencil in my hand I cannot be able to draw.
FS: What is your most favorite design, could you please tell more about it?
PJFP: The favorite drawings are all those that are stored in the leaves of my blocks and which I keep as a family album, I visit them often to inspire me in certain details and old ideas.
FS: What was the first thing you designed for a company?
PJFP: Porcelain stoneware pots whit large in size to serve as interior and exterior decoration.
FS: What is your favorite material / platform / technology?
PJFP: My favorite material is metal, wood and ceramics.
FS: When do you feel the most creative?
PJFP: I feel more creative from the moment I'm ordered to work, or I start to feel the need to invent something, then I lock myself in the office forgetting to feed myself and the hours pass very quickly, just rest even when it's settled and done.
FS: Which aspects of a design do you focus more during designing?
PJFP: Form, function, and ergonomics, so that the result is something interesting and unique.
FS: What kind of emotions do you feel when you design?
PJFP: I'm out of the world as a child, I remember that for some quiet time they would give me a sheet of paper and a pen or pencil for me to draw. I am in a completely different state from the normal state of life, it is good, there are no problems, there is no pain, no hearing, it is what we are creating and nothing else.
FS: What kind of emotions do you feel when your designs are realized?
PJFP: It is a satisfaction, to be able to see that what we think and design is there, finished in front of us, ready for the world.
FS: What makes a design successful?
PJFP: A good design is a set of details and details that complement one single object to give it a particular function and aesthetic, created from our effort and great dedication.
FS: When judging a design as good or bad, which aspects do you consider first?
PJFP: Firstly meet the objective for which was created be functional, resistant, and have interesting aesthetics.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
PJFP: We are responsible for what the industry produces, and this production can not endanger the environment or public health.It is we who influence the masses with our tendencies, create jobs, help develop new products, new production techniques, develop economies and create jobs.
FS: How do you think the "design field" is evolving? What is the future of design?
PJFP: The design in my view is going well, is creating an idea of the ecological, protect the environment, create new production solutions with new products much more ecological and of course the aesthetics linked to ergonomics has evolved a lot to good.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
PJFP: I have never done any exposure, and for now I do not know yet where I will be able to expose my products.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
PJFP: I always really liked the Art nouveau style, I like to see things with movement, rhythm, the man is not square has an organic shape and the things that nature produces as well.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
PJFP: My style is organic has to have movement, I really like the works of Gaudi, that's what makes millions of people visit Barcelona, they will not go there to see architecture boxes or square pieces, they will go to see forms full of live, and that's where I feel good developing things, they have to have life and movement.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
PJFP: My projects carry the places I went through and I lived, Africa, South America, and now Europe, and Portuguese history and culture has a lot of influence in my projects and I explore it, it's an identity of mine.The pros and cons of developing my projects in Portugal is that here people still do not fully believe in the design or they dont know the power that he as, you have a very good workforce but that's where we designers have to walk almost parallel to the industry, and I want to take advantage of looking for partnerships, to recover the best that here we can do manual work, it is very good there are craftsmen who pass from generation to generation and I intend to foster this helping.
FS: How do you work with companies?
PJFP: I work on my own, do the development of the drawings and models, then I go to the factories with whom I work to produce my pieces.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
PJFP: Companies need to always be producing new things, consumption is demanding and always new proposals for this reason it is necessary to have in the production lines designers that of course can keep pace with the market.
FS: Can you talk a little about your design process?
PJFP: It is a simple process goes through an idea or an client order, many drawings by hand raised, then computer drawings, make models, different scales then fabricated prototypes and completion of the pieces.
FS: What are 5 of your favorite design items at home?
PJFP: In my house only my bicycle cannondale scalpel with a lefty carbon suspension, my chairs, an antique table lamp the rest is banal.
FS: Can you describe a day in your life?
PJFP: I always get up early, I go to work by train or motorcycle, I make lots of drawings on my blocks, solutions for architectural projects and almost always many chairs is a challenge I have helps me clearing my head and make a pause, at the end in the afternoon I return home and I go again make more works that I have architecture and design if I have some time I still do a roller training with a static bike.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
PJFP: For a young person who has this vocation, because it is a vocation is a different way of living, study work hard for this purpose, believe in yourself, nobody will do the work for him, and fight for a place in the sun and of course always make your projects as if they were for him, attractive, robust, put everything the best you can do.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
PJFP: Because we are different they call us many times crazy, but of course our way of being in the world is different, we live in another world always dreaming, and other people after seeing our works concretized do not give the fair value, because after being done it seems like it was easy and anyone could do the same and even better.
FS: What is your "golden rule" in design?
PJFP: Explore your dreams and make the idea happen.
FS: What skills are most important for a designer?
PJFP: Know how to draw the hand with your mouth or feet, print the ideas that we have in our head without resorting to other means such as computers, do mockups with materials equivalent to our proposals, never 3D printing is too easy and will not give us the perception of some difficulties that we pass on a smaller scale.Observation of all that surrounds us, from forms are born forms.And seek to be informed about new materials and new production techniques.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
PJFP: Tools, sketchpad and pencil, proxxon small work machines, Rhinocerus drawing program, I search in internet details materials and ideas to include in my works.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
PJFP: First thing is to do it calmly, I'm going to draw ideas and assembly forms almost in detail, second stage is to prepare the model to see if it can be assembled easily, after all done I go to the factories.
FS: How long does it take to design an object from beginning to end?
PJFP: From 8 to 12 months, sometimes more others much less.
FS: What is the most frequently asked question to you, as a designer?
PJFP: Is not to ask questions but to give answers, and to present solutions.
FS: What was your most important job experience?
PJFP: It was my first chair that I did for college, some teachers liked others hated, later I realized that I had created something that touched people, nobody was indifferent, they and stopped to see her and talk about her.
FS: Who are some of your clients?
PJFP: I do not have specific clients.
FS: What type of design work do you enjoy the most and why?
PJFP: I like everything that has to do with design and architecture, I do not limit myself to this or that, what appears since it is executable is a challenge, and it is the challenges that make us grow.
FS: What are your future plans? What is next for you?
PJFP: Now I have to give continuity to these pieces, they have to go to the fairs and later comes their commercialization.And continue to make articles for home and decoration.
FS: Do you work as a team, or do you develop your designs yourself?
PJFP: I develop my projects on my own.
FS: Do you have any works-in-progress being designed that you would like to talk about?
PJFP: At the moment I have already made models that need to be reviewed and other projects are on the way but nothing special until I think it they are ready and ready to go to the factory to make the prototypes.
FS: How can people contact you?
PJFP: By my email pffp.arq@gmail.com and by phone +351 962775985.
FS: Any other things you would like to cover that have not been covered in these questions?
PJFP: I am very grateful to the A'Award Design competition for this initiative to make a great contribution to the design and to designers and architects that are hidden by this world whit no opportunity to show their interesting works.Soon I will bring to this wonderful contest more objects that I will create with great affection and dedication worthy of a competition like this
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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