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Interview with Sangmin Shim |
Home > Designer Interviews > Sangmin Shim |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sangmin Shim (SS) for A’ Design Award and Competition. You can access the full profile of Sangmin Shim by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SS: FivemFive is a graphic design studio without bolder based in New York focusing strongly on design for art, architecture and cultural clients across various media: printed matter, branding, motion graphics, and illustration. FivemFive approaches the work critically by taking things apart to their fundamentals. Our design agenda is “simplicity” to craft effective, creative solutions that address commercial needs through innovative processes.
FS: Can you tell us more about your company / design studio?
SS: FivemFive has been established as an individual design studio named 5m5 in NY as of 2010. 5m5 studio work is based on art, architecture, and culture through a variety of media, such as branding, print, display, motion, and web site. The company has been thriving in different design fields by being awarded with numerous leading international awards. Amongst these, they may include awards such as IF design awards, reddot design awards, Golden Bee: Moscow International Biennale of Graphic Design, TDC Typographic Excellence, Graphis, AIGA DC, American Illustration. In particular, in 2013, 5m5 was awarded with the German Design Award, which was established under the auspices of German Design Council.
FS: What is "design" for you?
SS: A great method to communicate with people
FS: What kinds of works do you like designing most?
SS: Branding design
FS: What is your most favorite design, could you please tell more about it?
SS: I love a branding design because branding design for new brand includes almost all of design works like logo design to signage design.
FS: What was the first thing you designed for a company?
SS: Logo design for furniture company
FS: What is your favorite material / platform / technology?
SS: Adobe suite program after hand drawing sketch
FS: When do you feel the most creative?
SS: Late time when I work alone.
FS: What kind of emotions do you feel when you design?
SS: Dissatisfaction and Satisfaction
FS: What kind of emotions do you feel when your designs are realized?
SS: Satisfaction, Joy, Delight, Anxious, Relief
FS: What makes a design successful?
SS: Research as much as I can. Make several attempts
FS: When judging a design as good or bad, which aspects do you consider first?
SS: Novelty, Uniqueness, Details
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SS: The last exhibition was exhibition for German Design Award on 2013 at Frankfurt.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SS: I got the design inspiration from everywhere and everyone around me. Design inspiration is not just from well-designed products and designers.
FS: How do you work with companies?
SS: First, the companies contact me to offer design projects, and we discuss that the projects are good for each other. If I decide the project is good to go for both, I start to communicate with companies to get enough information.
FS: What are 5 of your favorite design items at home?
SS: Pillow cases, NYC subway diagram by Massino Vignelli, iPhone, Dyson Vacuum, Remo controller
FS: What is your "golden rule" in design?
SS: Do not cheating
FS: What skills are most important for a designer?
SS: Brain Storming to find out a better solution.
FS: How long does it take to design an object from beginning to end?
SS: It depends on project size. For example, a branding design for a small sized firm has been taken 1 month.
FS: Do you work as a team, or do you develop your designs yourself?
SS: Depends on project. Usually, I develop my designs by myself.
FS: How can people contact you?
SS: Please feel free to contact me by email if you have any questions.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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