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Interview with Eduardo Baroni

Home > Designer Interviews > Eduardo Baroni

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Eduardo Baroni (EB) for A’ Design Award and Competition. You can access the full profile of Eduardo Baroni by clicking here.

Interview with Eduardo Baroni at Tuesday 20th of April 2021
Eduardo Baroni
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
EB: As a child I always tried to create my own toys. I used parts of broken toys to build new ones. I also liked to disassemble anything I could to see how it worked and sometimes even fix it. I liked to create new things, to imagine new functions for existing products.

FS: Can you tell us more about your company / design studio?
EB: I work as a small design studio developing new products for furniture companies anywhere in the world.

FS: What is "design" for you?
EB: Design for me is comunication. Designing a peace of furniture involves creating a conection between manufacturer, stores and final consumer. A product must say something about itself, about it´s owner and about it´s manufacturer. When you are looking for a chair you are not just looking for something to seat on. Instead you are going to buy the chair that best comunicates with you the values that it stands for. You are looking for a chair that relates to who you are.

FS: What kinds of works do you like designing most?
EB: I like designing products that offers a new interpretation on old stabilished rules or a new suggestion of use for common objects.

FS: What is your most favorite design, could you please tell more about it?
EB: The one that i am working on is always my favorite because it is still a mistery to be solved.

FS: What was the first thing you designed for a company?
EB: It was a bar stool for a large furniture store in Brazil. It was not a huge success, but it was a spark that led me to furniture design.

FS: What is your favorite material / platform / technology?
EB: I like to mix materials, to use the contrast between materials to create new forms, textures and feelings.

FS: When do you feel the most creative?
EB: I think the mornings, especially the sunny ones, stimulate my creativity.

FS: Which aspects of a design do you focus more during designing?
EB: First of all are ergonomics than I think about the rest.

FS: What kind of emotions do you feel when you design?
EB: When I am creating I feel calm, stimulated.

FS: What kind of emotions do you feel when your designs are realized?
EB: Seeing my products into people's homes makes me very proud.

FS: What makes a design successful?
EB: As I said before the product should communicate with consumer. When this communication creates a connection with people it's very likely to be a successful product.

FS: When judging a design as good or bad, which aspects do you consider first?
EB: The first thing a product should do is to attract your eyes. If it fails on this it's already a bad design.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
EB: I try to do my work with honesty and to develop products that will have a real function and a long life on this planet.

FS: How do you think the "design field" is evolving? What is the future of design?
EB: In the near future I believe design will be more customizable to individual needs. Consumers will be more involved in the development of new products.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
EB: My last exhibition was in Rio de Janeiro in 2017. Milan is always the place to be seen I wish I will be there next year,

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
EB: Inspiration come from everything that I see. Nature, books, art, everything is inspiring if you are aware to see it.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
EB: My design is usually visualy light, with simple lines and I try to enhance the materials qualities

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
EB: I live in Brazil and yes, the cultural aspects of my country are very present when I am designing and it should be.

FS: How do you work with companies?
EB: I usually receive a demand from the company and try to create some concepts for them to choose wich one is more

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
EB: There should be a good relationship between company and designer. Designers got to have freedom to criticize and to try to push some limits of the client to achieve good results. This process should not be a game of tug of war, instead it should be a friendly brainstorming where both parts will be rewarded. The best designer in the world won't be able to do much if the communication between the parts is not good.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
EB: Make good partnerships. surround yourself with good people.

FS: How long does it take to design an object from beginning to end?
EB: It depends a lot for each company that I work with because I depend on their feedback and their

FS: Do you work as a team, or do you develop your designs yourself?
EB: I usually work alone in the conceptual design process and then with the furniture company team of engineers and prototype makers to go from the aproved design concept to the final product.

FS: How can people contact you?
EB: You can visit my website www.eduardobaroni.com or my instagram page @eduardobaronidesign


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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