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Interview with Edhuard Zverev |
Home > Designer Interviews > Edhuard Zverev |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Edhuard Zverev (EZ) for A’ Design Award and Competition. You can access the full profile of Edhuard Zverev by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
EZ: I am inspired by warriors and vikings,strong - spirited people, who are free of rules. I became a designer because I always had a desire to draw and then I found jewelry making. For me- it lets you create a pencil drawing in real world.
FS: Can you tell us more about your company / design studio?
EZ: Frangue - means "free" from Gallic language. And I always relate to wolf.
FS: What is "design" for you?
EZ: A vision that I draw on paper and then make it a reality.
FS: What kinds of works do you like designing most?
EZ: Everything for men. Well sized designs.
FS: What is your most favorite design, could you please tell more about it?
EZ: It's jormungand ring. It's a composite ring - consist 3 parts and symbolize a serpent from Scandinavian mythology, which encircles the world.
FS: What was the first thing you designed for a company?
EZ: A ring with Scandinavian pattern.
FS: What is your favorite material / platform / technology?
EZ: Gold. I like to work with metal, create new forms and shape it. Also really like sculpting.
FS: When do you feel the most creative?
EZ: At home alone, drawing to the sounds of Norse music.
FS: Which aspects of a design do you focus more during designing?
EZ: Edges and shape.
FS: What kind of emotions do you feel when you design?
EZ: Pride, and warrior like passion. And a trance like state when I draw.
FS: What kind of emotions do you feel when your designs are realized?
EZ: Satisfaction and visual excitement.
FS: What makes a design successful?
EZ: A fine quality, original design, shape.
FS: When judging a design as good or bad, which aspects do you consider first?
EZ: Metal work, shaping and quality. Originality of the idea behind.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
EZ: Making good designs and good quality.
FS: How do you think the "design field" is evolving? What is the future of design?
EZ: It will become simpler and to the point,using allergy- free materials.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
EZ: At a local exhibition center in Saint-Petersburg. I'm planning to exhibit abroad.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
EZ: It's a visions and desire to draw. I simply look at world around m.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
EZ: Sharp shapes,rough edges, old school designs for men with premium quality. Big sized jewelry, like in old times for warriors,Vikings.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
EZ: Saint-Petersburg, Russia. I was born in the Northern part of the country and was always influenced by vikings and wildlife,nature of North of Russia.
FS: How do you work with companies?
EZ: I'm just starting to. I'd like to collaborate on projects.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
EZ: Looking at works and ideas behind design, quality - then decide whether it meets their desires.
FS: Can you talk a little about your design process?
EZ: I get a feeling, vision, inspiration and it live in my head a little time,then I start to create a design on paper.
FS: Can you describe a day in your life?
EZ: I get up and check my messages for new orders. Then usually I contact my production team to check on what stage jewelry production is. Then I work as a fitness trainer part time. And in the middle trying to make a name of this brand in Saint-Petersburg city. Late at night I draw new projects and create collections on paper.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
EZ: Positives is that you create your own art. Negatives are not enough orders to make money for new projects,it's unstable.
FS: What is your "golden rule" in design?
EZ: Keep sharp edges and keep it like it belong to men.
FS: What skills are most important for a designer?
EZ: Ability to draw,imagination, knowing shapes and forms and how to create a balance. Of course knowing materials you work with and technology of jewelry making.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
EZ: Pencil, imagination, ruler. Rhinoceros, 3D max.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
EZ: I try to work every time I have a leisure time.
FS: How long does it take to design an object from beginning to end?
EZ: 2 mouths minimum.
FS: What is the most frequently asked question to you, as a designer?
EZ: What inspires you.
FS: What was your most important job experience?
EZ: Working as carpenter. Also casting metal while studying at University.
FS: Who are some of your clients?
EZ: Men with their own business, athletes, women who know what they want and ready to pay for good designs.
FS: What type of design work do you enjoy the most and why?
EZ: Drawing on paper. Because it's a magical process to create by drawing on paper.
FS: What are your future plans? What is next for you?
EZ: Getting people to know Frangue in the world. Exhibit and show my works. Creating new collections.
FS: Do you work as a team, or do you develop your designs yourself?
EZ: Right now I work with talented 3D designers,who create stl files out of my drawings.
FS: Do you have any works-in-progress being designed that you would like to talk about?
EZ: My new collection that I create- it's about Adams apple. The bodies,that shaped out of eaten apple.
FS: How can people contact you?
EZ: yansazonov@yahoo.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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