THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Interview with Alice Tedesco

Home > Designer Interviews > Alice Tedesco

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alice Tedesco (AT) for A’ Design Awards and Competition. You can access the full profile of Alice Tedesco by clicking here.

Interview with Alice Tedesco at Wednesday 3rd of May 2017
Alice Tedesco
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AT: This could be a difficult question for lot of people, when I was a kid a remember most of my friends wanted to be cops, dancers, doctors.. Not in my case, I always knew I wanted to be a designer, inventing things, building stories. I guess design is something that runs in my vein, literally, since before I was born. No, I am not exaggerating, it is my family story, it is me, what made me so: It was the 1987 in Palermo when my mother discovered to be pregnant, she was at her last year of Architecture degree, preparing her Industrial Design thesis. Since then I’ve been absorbing any single drop of her studies, any concept and page of Casabella, Domus or Ottagono’s magazine and her drawings, old style handmade ones, pens, pencils, inks, paper shits, tons of, different kinds.. I was my mom’s shade and for the most part of my childhood I’ve been following her while she was working, on building sites or in the studios, she always involved me in the process, sometimes asking my opinion and explaining to me her know how, practical and theoretical. I guess I have been really lucky we could not afford a nanny in that period.

FS: What is "design" for you?
AT: Somebody once said that “design” is an empty suitcase that everybody fills with different things, for me this suitcase is filled of tools, collected with time and experience, between product, service and interior design. — As a designer, my role is to use the right combination of tools for each case and constantly upgrade them.

FS: What kinds of works do you like designing most?
AT: I enjoy any valuable project but my favorites are generally the most layered. More layers of complexity, more is my fun.. where the final result is defined by an holistic application of the design action, service - product - interior and coordinate image.

FS: What was the first thing you designed for a company?
AT: I was 23 and my first client, a famous patisserie in Palermo, commissioned the concept and development of their next location.

FS: What makes a design successful?
AT: The audience’s feedback is connected with the design process. The whole process brings the final result, but what counts most is the first beginning. if the community is involved, I believe the foundations The foundation: if the foundations are weak, the whole project will easily fall. Once the communities needs are well listened, the result will be stronger, at least on my point of view.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AT: Technically the responsibility of a designer is high, in any contest a designer is an influencer, his decisions have often ramified consequences on social and environmental behavior of final users. On the other side, the designer is a transactional figure, and the decisional process is not always over his control. Environmental and social impact are the true new challenge for the generation of designers.

FS: How do you think the "design field" is evolving? What is the future of design?
AT: Design is expanding in a across the board of several disciplines, the future is made of open collaborations and a new team focused, holistic approach.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AT: I have been living in three different continents in the last 5 years. Any of these places impacted my profession: Italy is my home base, is where I grew up, between the cosmopolitan vision of Milan and my Sicilian roots I developed here the most part of my know-how. Brazil is where I started to improve my field experience, thanks to a long research, I’ve been involved in important research and development of innovative projects focused on the man as center of the project. I am actually based in New York City now, the perfect environment for building new connections and expanding my experience, staying in touch with the rest of the world, that is here, all around me.

FS: Can you talk a little about your design process?
AT: A deep brainstorming with the client is always the starting point. During this moment we defined the common goals and it give me the basis to proceed with my research. This is the second step, where I get as much as necessary information about the contest and the final users. The output is a concept that gets constantly improved trough a series of feedbacks and changes. This phase can be defined as the “prototyping” or “mock-up” phase and it is the last step behind a successful project. The whole process can last few weeks to months and its duration is generally proportional to the project’s complexity.

FS: What is your "golden rule" in design?
AT: “Make something meaningful happens.” My Professor Ezio Manzini told me this while I was in Brazil researching sustainable design and social innovation for the Federal University of Paranà. I keep these words as my mantra. Every time I am starting a new project I ask myself how can I make something meaningful happen?

FS: What skills are most important for a designer?
AT: Any set of analytical skills are fundamental for a designer. As a problem solver, the designer should focus on their capability of communication and exploration. Constantly improving them with a holistic approach. These are the conceptual bases to bring innovation and to do it in the right way, based on my personal experience.

FS: What are your future plans? What is next for you?
AT: I am actually working on building my team of professionals and making use of connections, to work worldwide as product and interior designer.

FS: Do you work as a team, or do you develop your designs yourself?
AT: As product and interior designer, sure, I work in team most of the time.

FS: How can people contact you?
AT: They can visit my website www.alicetedesco.com or write me at info@alicetedesco.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


Press Members: Register and login to request a custom interview with Alice Tedesco.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |