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Interview with Giovanni Murgia |
Home > Designer Interviews > Giovanni Murgia |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Giovanni Murgia (GM) for A’ Design Award and Competition. You can access the full profile of Giovanni Murgia by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
GM: For me, design means expressing a feeling with shapes and colors to share with the rest of the world. Giving shape to ideas has always been my professional aspiration, then seeing people who relate to my designs, fills me with joy.
FS: Can you tell us more about your company / design studio?
GM: The Redfish agency has been involved in communication and graphic design for over 15 years, developing communication and design projects for several Italian companies. Our mission is to create great projects that will become great successes for our customers.
FS: What is "design" for you?
GM: Design is giving shape to ideas, creating a relationship between object and person through design.
FS: What kinds of works do you like designing most?
GM: Surely, the initial creative phase is the most stimulating one. At this stage, you accumulate experience, curiosity, analysis and attempts that are then finalized in the final project.
FS: When do you feel the most creative?
GM: Creativity cannot be controlled and does not have a time or place. It can express itself in different places and at different times. For example, I let my mind go when I run. During running, the mind is free and ideas run fre
FS: Which aspects of a design do you focus more during designing?
GM: Surely, the most important aspect I take care of in my projects is that of coherence between the idea and the goal. It is important for me to make sense of the ideas, and to finalize them to be as close as possible to the goal set in advance.
FS: What kind of emotions do you feel when you design?
GM: Fear and the sense of challenge in facing a new challenge.
FS: What kind of emotions do you feel when your designs are realized?
GM: The greatest feeling is the one that originates from seeing your idea created, used and experienced by the people for whom it was intended.
FS: What makes a design successful?
GM: Design is the bridge that joins an object to people. In my opinion, the success of a good design stems from the strength that this bridge has in creating and maintaining a relationship with the people who then use that object.
FS: When judging a design as good or bad, which aspects do you consider first?
GM: I would say that the visual aspect is the first thing that strikes me, the balance of shapes, colors, typography, form and ergonomics. Secondly, I evaluate the effectiveness of these elements in relation to the function and needs of the target for which the design was created.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
GM: Today, designers have the task of understanding how to interpret reality and evolving with it. Responsible design is as much a key point today as it was yesterday. Perhaps, today it is addressed more as a universal topic; therefore, it assumes greater value. I believe that we need a push towards a more minimalist and essential design that respects the environment, and above all man.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
GM: My sources of inspiration are found everywhere, whether during a day at the beach, or at an exhibition, in front of the TV, or reading a book. In short, creativity comes when you least expect it
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
GM: Clean and basic, respectful of the needs of companies but mindful of the needs of the public. I think of design as a code that translates product messages and renders them in the language that people can understand.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
GM: I come from Sardinia, a land that has a great history and a vast iconographic heritage. I try to draw from it without trivializing it, but rather, by reinterpreting it in a new or different key.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
GM: On the positive side, I see the possibility of creating new ideas, new forms and new communication codes, while on the negative side, there is a fear of being misinterpreted or misunderstood.
FS: What is your "golden rule" in design?
GM: Less is more
FS: What skills are most important for a designer?
GM: A designer should have the widest possible cultural scope in order to have a broad, neutral view. Naturally, technical skills also count; however, they must always be ready to service the idea.
FS: How long does it take to design an object from beginning to end?
GM: It depends. I do not measure the time spent on a project in hours or days.
FS: What type of design work do you enjoy the most and why?
GM: I love design packaging, particularly for wines. It is a world that I like and that can be very satisfying.
FS: Do you work as a team, or do you develop your designs yourself?
GM: Over time, I have discovered that I am a solitary animal, at least during the idea research and development stage.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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