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Interview with Wu Xuandong

Home > Designer Interviews > Wu Xuandong

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Wu Xuandong (WX) for A’ Design Award and Competition. You can access the full profile of Wu Xuandong by clicking here.

Interview with Wu Xuandong at Monday 23rd of April 2018

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
WX: I am a professional designer. As the artistic director of the company, I have always been walking on the creative and creative design roads. I want to combine the commercial value and professional performance of the design into my works.

FS: Can you tell us more about your company / design studio?
WX: Our group covers a wide range of fields including public relations, design, real estate, digital, brand, technology, and research and development. Hisense, Haier and Tsingtao are our customers. At the same time, we also serve international partners and welcome new partners.

FS: What is "design" for you?
WX: Style is relatively strong, with graphical features, has a unique persistent brand design.

FS: What kinds of works do you like designing most?
WX: Poster design, brand design, font design, packaging design. Everyone will see, prefer the Japanese design style, simple and full. There are also some international poster exhibition works, those that use a very simple figure to express the theme content.

FS: What is your most favorite design, could you please tell more about it?
WX: There is no favorite, every piece of design has its own unique charm.

FS: What was the first thing you designed for a company?
WX: Haha, I can't remember it.

FS: What is your favorite material / platform / technology?
WX: Behance Well-deserved

FS: When do you feel the most creative?
WX: When in the book doodles, inspiration always comes suddenly.

FS: Which aspects of a design do you focus more during designing?
WX: Details, I believe in a good work, every detail is perfect.

FS: What kind of emotions do you feel when you design?
WX: Calm, it feels like time flies.

FS: What kind of emotions do you feel when your designs are realized?
WX: There will be some sense of accomplishment

FS: What makes a design successful?
WX: Originality and commerciality

FS: When judging a design as good or bad, which aspects do you consider first?
WX: Professional and innovative, such as color, composition……

FS: From your point of view, what are the responsibilities of a designer for society and environment?
WX: Designers use symbolic language to convey information, hoping to pay attention to environmental protection, politics, and civilization, and use posters and graphics to attract people's attention.

FS: How do you think the "design field" is evolving? What is the future of design?
WX: This issue is very serious. In the face of AI, we do not know the future. But our originality and innovation cannot be replaced by AI.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
WX: In April, in Shenzhen, you can usually meet the right time. The exhibition will see

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
WX: look more

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
WX: Simple graphics, including extensive information. This is a summary of my design style. My design method is the cultural decomposition and graphic reorganization of the project.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
WX: In China, for design, there are 5,000 years of cultural accumulation. The award-winning works come from the admiration of Chinese culture and the display of the charm of the text.

FS: How do you work with companies?
WX: The company is a piece of soil

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
WX: Works and character

FS: Can you talk a little about your design process?
WX: The process is long and meticulous, no matter which project!

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
WX: Maintain your own principles, absorb others' points, and learn more about design methods and techniques.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
WX: The quality of the work

FS: What is your "golden rule" in design?
WX: Absolute and meticulous

FS: What skills are most important for a designer?
WX: May be a way of thinking

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
WX: I like BEHANCE, and 360DESIGN, APD, etc.The Internet makes us easy

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
WX: Rationally planning time nodes and staffing

FS: How long does it take to design an object from beginning to end?
WX: This can not be generalized, some weeks, some months

FS: What is the most frequently asked question to you, as a designer?
WX: May be the bottleneck before each progress

FS: What was your most important job experience?
WX: Every experience in the work process is a growth ladder

FS: Who are some of your clients?
WX: Hisense, Haier, Kelon, Tsingtao Beer and other services

FS: What type of design work do you enjoy the most and why?
WX: Poster design and brand design, like to use graphics to express

FS: What are your future plans? What is next for you?
WX: Hope to be a reviewer at the A Design Award

FS: How can people contact you?
WX: E-mail 509333592@qq.com Welcomes partners from all over the world


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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