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Interview with Valeriano Villegas Goyos

Home > Designer Interviews > Valeriano Villegas Goyos

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Valeriano Villegas Goyos (VV) for A’ Design Awards and Competition. You can access the full profile of Valeriano Villegas Goyos by clicking here.

Interview with Valeriano Villegas Goyos at Sunday 23rd of April 2017
Valeriano Villegas Goyos
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
VV: Driven by my passion for wooden furniture design, I became a self-taught furniture designer.

FS: Can you tell us more about your company / design studio?
VV: In 2010 I opened my own design studio in my hometown in Mexico.

FS: What is "design" for you?
VV: Design for me is about solving people needs through imagination, creativity, and work.

FS: What kinds of works do you like designing most?
VV: Throughout my career, I have worked with a wide variety of styles, materials, colors, textures, shapes and with different manufacturing techniques; designing tailor made high-end furniture.

FS: What is your most favorite design, could you please tell more about it?
VV: My favorite design is the Avante Sofa because its simplicity and

FS: What was the first thing you designed for a company?
VV: A dining table

FS: What is your favorite material / platform / technology?
VV: Wood

FS: When do you feel the most creative?
VV: When I am challenged to think out of the box

FS: Which aspects of a design do you focus more during designing?
VV: functionality, aesthetics, quality of materials and manufacturability

FS: What kind of emotions do you feel when you design?
VV: freedom and encourage

FS: What kind of emotions do you feel when your designs are realized?
VV: pride

FS: What makes a design successful?
VV: For me, a design is successful when it accomplish its main purpose

FS: When judging a design as good or bad, which aspects do you consider first?
VV: Functionality, usability, aesthetics and manufacturability

FS: From your point of view, what are the responsibilities of a designer for society and environment?
VV: as designers, we must be aware of developing solutions that do not become problems in the future

FS: How do you think the "design field" is evolving? What is the future of design?
VV: I believe that design is moving towards personalization and customization, the creation of unique solutions

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
VV: In Cuernavaca, Mexico at Universidad Intercontinental in 2013

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
VV: I find inspiration on basic geometrical forms and natural materials.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
VV: Sketched with symmetry and proportion, my designs are highlighted by the natural beauty of wood and characterized by well-defined shapes.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
VV: Born in Mexico in 1982, I live now in Germany, I do believe that my designs are somehow affected by the cultural heritage of Mexican roots.

FS: Can you talk a little about your design process?
VV: Throughout my creative process, principles of ergonomics and aesthetics go hand-to-hand with the careful selection of RAW materials and manufacturing techniques.

FS: What are 5 of your favorite design items at home?
VV: Sofas, dining tables, coffee tables, chairs and credenzas

FS: What is your "golden rule" in design?
VV: keep it simple and natural

FS: How long does it take to design an object from beginning to end?
VV: around 480.45 hours


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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