Editor Frank Scott (FS) from DesignPRWire has interviewed designer Gulsah Surel Erdem (GS) for A’ Design Awards and Competition. You can access the full profile of Gulsah Surel Erdem by clicking here.
Interview with Gulsah Surel Erdem at Sunday 23rd of October 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
GS: To be an architect was a my childhood dream and it was real. I decided it when I was nine.
FS: Can you tell us more about your company / design studio?
GS: I have been working as an architect almost twenty year. When I combine my architectural experience, symbolizm and history art hobbies House of DIV was born. Architecture consists multidisciplines, I feel more free myself when I design jewels.
FS: What is "design" for you?
GS: Design is combine of universe, sacred geometry, ergonomic, function and aesthetic .
FS: What kinds of works do you like designing most?
GS: I like to design conceptual collections. My each collection has a different inspiration, different story and different soul.
FS: What is your most favorite design, could you please tell more about it?
GS: I can not say this is my favorite. Sacred Bowl Ring is a my last favorite one. It has a strong meaning and form. My Megaron Rings inspired by the Architectural History are very special. That collection is a master collection of House of DIV.
FS: What was the first thing you designed for a company?
GS: I think that what will feel a person who wears it.
FS: What is your favorite material / platform / technology?
GS: I like to work with gold and diamonds and I prefer traditional techniques.
FS: When do you feel the most creative?
GS: If something turns on a light in my heart when I am reading, watching or visiting, that's the time.
FS: Which aspects of a design do you focus more during designing?
GS: Meanings, geometry and ergonomics.
FS: What kind of emotions do you feel when you design?
GS: I lost the time when I design.
FS: What kind of emotions do you feel when your designs are realized?
GS: Artists like applause. I'm proud.
FS: What makes a design successful?
GS: Their histories, meanings and golden ratio make them successful.
FS: When judging a design as good or bad, which aspects do you consider first?
GS: If you feel uncomfortable when you wear it, it's a wrong design.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
GS: Designers must raise awareness.
FS: How do you think the "design field" is evolving? What is the future of design?
GS: The intellectual level and awareness of people increases they seek out unique designs.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
GS: My last collection is represented in a historical place in Istanbul, Turkey which was built by Architect Sinan. We are planning to represent our collections in jewelry exhibition and trade shows in Europe.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
GS: Visiting museums, reading philosophy and visiting new places and sometimes my dreams feed my creativity.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
GS: Elegant, timeless, meaningful, contemporary and unique words could summarize my style.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
GS: I live in Istanbul, lots of different cultures and historical places are in here. Its a beautiful city for feeding a creativity.
FS: How do you work with companies?
GS: Sometimes I design special collections for companies.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
GS: First of all their styles should match and they should give a detailed brief to the designer.
FS: Can you talk a little about your design process?
GS: First, inspiration has come. Then I start researching about subject and design a concept. I read and reand and read. After that I make sketches and prototypes with my own hands.
FS: What are 5 of your favorite design items at home?
GS: My favorite one is a candle holder designed by me in my living room. I use it instead of ordinary lightings. Lots of candles frame create a fantastic atmosphere. 200 years old antique piano, my jewelry box is also designed by me, oil paintings and glass objects.
FS: Can you describe a day in your life?
GS: I wake up six o'clock and do yoga. After my son goes to schools I go work, then it flows. Whatever comes, I live it.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
GS: They should be fall in love with everything....
FS: From your perspective, what would you say are some positives and negatives of being a designer?
GS: It gives me a great feelings to create new designs. Production side is more difficult. Because I belongs to manufactures. Their mood or capacities can be change day by day.
FS: What is your "golden rule" in design?
GS: Golden rule is golden ratio...
FS: What skills are most important for a designer?
GS: Designers should see when they look at something. They should be able to make sketches and prototypes.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
GS: Books are about historical art, symbolism and philosophy. AutoCad and Rhino, molding waxes and jewelry making tools come after.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
GS: Unfortunately I am very bad at managing my time.
FS: How long does it take to design an object from beginning to end?
GS: Sometimes one day, sometimes one year.
FS: What is the most frequently asked question to you, as a designer?
GS: How do you create that much different collections :)
FS: What was your most important job experience?
GS: Working as an architect twenty years is the most important experience of mine.
FS: Who are some of your clients?
GS: Woman who has own styles, looking for unique designs and like a silent luxury.
FS: What type of design work do you enjoy the most and why?
GS: I enjoy the design with a philosophy behind. Meanings, content and soul are very important for me.
FS: What are your future plans? What is next for you?
GS: I would like to present my collection to the world.
FS: Do you work as a team, or do you develop your designs yourself?
GS: I develop my design myself. I work with a team at production stage.
FS: Do you have any works-in-progress being designed that you would like to talk about?
GS: I design a new collection inspired by math. I can't give another tips :)
FS: How can people contact you?
GS: I have a showroom in Istanbul, Turkey and my collections are sold in department stores in Turkey. We have ten different sales point and e-commerce is coming.
FS: Any other things you would like to cover that have not been covered in these questions?
GS: Thank you for the great interview... I'm proud.
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