Editor Frank Scott (FS) from DesignPRWire has interviewed designer Neda Ghadir (NG) for A’ Design Awards and Competition. You can access the full profile of Neda Ghadir by clicking here.
Interview with Neda Ghadir at Friday 29th of April 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
NG: My love for art and artistic occupation has always been with me. I have started painting from the early ages and I have had thirteen group exhibitions in my resume when I got 17. Later, I studied Industrial design and thereafter I started jewelry design, then my passion grow enough for jewelry that I chose it as my professional career and this decision has made moments of my life filled with joy, creativity and art till now.
FS: Can you tell us more about your company / design studio?
NG: It is a start-up company dealing with design and manufacture of fine art and high jewelries, currently. Also, we provide bespoke jewelry design services for private brands overseas.
FS: What is "design" for you?
NG: According to me, design is a way of expressing your taste based on feedbacks you receive from your surroundings while trying to create equilibrium of aesthetic and function.
FS: What kinds of works do you like designing most?
NG: In the domain of jewelry, I do like to design distinct, unique and at the same time highly popular pieces. Also, as a hobby and practice and due to my painting background, I like to design jewelries that can be distinctly attributed to a specific art movement and style.
FS: What makes a design successful?
NG: A design which is meticulously tailored to meet its target groups’ real needs, which is based on a multifaceted and rich research study. In this way, it will eventually gain customers satisfaction and market success either at the time or in the future. In my field of expertise, it is important to research and analyze the current trends, customers appeal, to think attentively about the quality of the beauty, status and identity that the design is going to add to its owner. Also, if one is inspiring from a culture, (which is a common practice in my country) how precisely and correctly this culture is been promoted, whether it is going to be a heritage for the future or enhance the understanding of their current owners are of high importance. From this point of view, a good design may not entail success from time to time, no need to mention the role of publicity here, but overall, I think being loyal to good design is a must for all designers.
FS: When judging a design as good or bad, which aspects do you consider first?
NG: I would say a design is bad if it degrades individual’s lifestyle, taste, vision and understanding by transferring wrong messages.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
NG: A designer creates objects either to enhance function, aesthetic or both. On a higher level a designer may create and realize a need. So, on either case the most important thing to consider is well-understanding of the target group and their actual needs to provide the appropriate solution.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
NG: I draw inspiration from variety of sources. From the Nature as the first source to socializing more with people to understand their heart needs. Day after day I train myself to pay more attention to details of whatever I encounter in my life and to be precise on what people demand for in real. Meditation, music, architecture and great works of Art are all inspiring for me as well. And last but foremost, as a Persian, my country’s Art and culture is a profound source of inspiration for me.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
NG: It’s complex. There is no specific style to label my designs and it is different from one design to another. I always try to be loyal to the best proportion and compositions I can achieve. I think the theme all my designs so far have in common is a sense of femininity, fluidity, dignity and eternity which according to me reflects my passion to introduce a modern woman who is strong, smart, independent and literally real.
FS: Can you talk a little about your design process?
NG: Whether I am commissioned for a design with pre-defined specifications or inspired by a concept, I do lots of sketching by hand or using 2d and 3d software either for ideation or developing the concept. Once a design is developed enough and all aesthetical and technical aspects of it are solved at the first phase, I prepare my model for fabrication. Sometimes it is needed to make a prototype to test the model before fabrication, and most of times virtual prototypes are enough. On the final piece any necessary finishes are applied and then I am done.
FS: What skills are most important for a designer?
NG: Knowing the basics of design, being very precise about the details, having in-depth knowledge of area of design they are active in, and finally being very diligent and perceptive.
FS: Do you work as a team, or do you develop your designs yourself?
NG: I am very lucky to marry a man who is a very creative and talented designer, and he might not collaborate directly with me through my designs, but always makes highly important and effective points helping me to enhance my work.
FS: How can people contact you?
NG: Through the contact page of my website, which is www.nedaghadir.com
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