Editor Frank Scott (FS) from DesignPRWire has interviewed designer Armin Pedevilla (AP) for A’ Design Awards and Competition. You can access the full profile of Armin Pedevilla by clicking here.
Interview with Armin Pedevilla at Thursday 18th of February 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AP: We always wanted to become designers/architects. Creating an architectural office in 2005 was a milestone in the professional process.
FS: Can you tell us more about your company / design studio?
AP: We created in in 2005. Two brothers as CEO's. Dr. Arch. Armin Pedevilla & Dr. Arch. Alexander Pedevilla.
FS: What is "design" for you?
AP: Full time job.
FS: What kinds of works do you like designing most?
AP: We do architecture mostly. But do also interior design for our projects.
FS: What is your most favorite design, could you please tell more about it?
AP: I changes and depends mostly with the clients.
FS: What was the first thing you designed for a company?
AP: It all kicked off with the design for a social center and a school.
FS: What is your favorite material / platform / technology?
AP: We do a lot of plaster surfaces which vary on the location we are working. But we also do wood facades. At the interior we like straight white concrete the most.
FS: When do you feel the most creative?
AP: The time we're in the office.
FS: Which aspects of a design do you focus more during designing?
AP: Location, client, costs & budget, visuals, geometry, volumetric.
FS: What kind of emotions do you feel when you design?
AP: We're very plaesed when we're designing.
FS: What kind of emotions do you feel when your designs are realized?
AP: Happy to see it turned out the way we wanted.
FS: What makes a design successful?
AP: Visaul satisfication.
FS: When judging a design as good or bad, which aspects do you consider first?
AP: Costs & Materiality, Visuals & realisation.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AP: Great responsibility in front of the client. In a way were selling a product to someone.
FS: How do you think the "design field" is evolving? What is the future of design?
AP: It's evolving positively. But could be more recognisable from the public.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AP: We do exhibition all the time, mostly international (wandering) exhibitions, which stay on the whole year round.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AP: Insiration comes from the location we're working. But also from the surrounding. Most of our projects are in the mountain region of the dolomites, that gives a lot of impressions.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AP: Traditional and regional modern interpretation.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AP: We live in the middle of South Tyrol, a site which is commonly known for the mountain surrounding of the dolomites. The mountains have a strong effect on our work.
FS: How do you work with companies?
AP: Yes, we involve other companies in the process.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AP: We would like everyone to do his part, commonly it is the thing that everyone does best.
FS: Can you talk a little about your design process?
AP: The design comes to us mainly in the research process. We do a lot of analysis of the location, surrounding & materiality but also the clients wishes.
FS: What are 5 of your favorite design items at home?
AP: Chair, table, kitchen, pen, paper.
FS: Can you describe a day in your life?
AP: Work in progress, 10 hours.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AP: Keep on pushing. Once your up, the clients will come to you.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AP: Good thing is that you spend a lot of time with what you like to do most. Bad thing is that you spend a lot of time with what you like to do most.
FS: What is your "golden rule" in design?
AP: There is none.
FS: What skills are most important for a designer?
AP: Drawing, visualisation, communication.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AP: PC & pen.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AP: Organisation is everything. But mostly we work until the last moment.
FS: How long does it take to design an object from beginning to end?
AP: In Architecture that could take some years to be honest!
FS: What is the most frequently asked question to you, as a designer?
AP: What does it cost. How does it look like. How doeas it feel.
FS: What was your most important job experience?
AP: Winning a project competition is always a good thing. Winning a design price is also very nice indeed.
FS: Who are some of your clients?
AP: Mostly private clients, but also hotel owners and official institutions.
FS: What type of design work do you enjoy the most and why?
AP: Pre design. Because then you do net feel rules at all. They come soon enough and straight afterwards.
FS: What are your future plans? What is next for you?
AP: Winning the A'Design award. Keep on designing.
FS: Do you work as a team, or do you develop your designs yourself?
AP: We do work as a team. We are 5 designers in the office.
FS: Do you have any works-in-progress being designed that you would like to talk about?
AP: We deal with a lot of private investors at the moment. Therefore the appearence of each design is very different, but unique.
FS: How can people contact you?
AP: Most people do contact us via email or through our homepage.
FS: Any other things you would like to cover that have not been covered in these questions?
AP: None at the moment.
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