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Interview with Liang Hongning |
Home > Designer Interviews > Liang Hongning |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Liang Hongning (LH) for A’ Design Award and Competition. You can access the full profile of Liang Hongning by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
LH: I am a child from the village, at the age of 19 began to learn painting, for many people it is very late! At that time just to leave the country to university, so I chose to design professional! In China, people call us "specialty students", "specialty students are students with special skills or special treatment in general". The beginning did not like the design. Later, after learning and understanding, that the design can change a lot of things: to change yourself, make human life better. It is love design, design is a part of my life.
FS: Can you tell us more about your company / design studio?
LH: In 2009, I have my own studio, when only one person i! Of course, now our company team has been very mature. Our team members are very young, with dreams and passion! Our main work is brand design, product design, packaging design, advertising design, network design and space design etc.. In many games have been a lot of awards, there are domestic and foreign.
FS: What is "design" for you?
LH: I think the design is to solve the problem. Various problem.
FS: What kinds of works do you like designing most?
LH: I hope that this project has good integrity, for the design of all aspects of a brand together to design, so the more challenging.
FS: What is your most favorite design, could you please tell more about it?
LH: I like a lot of design, but it is not up to their name, too much too much! For example, simple, stylish!
FS: What was the first thing you designed for a company?
LH: Communicate, communicate in detail!
FS: What is your favorite material / platform / technology?
LH: Photography
FS: When do you feel the most creative?
LH: When a group of people together
FS: Which aspects of a design do you focus more during designing?
LH: details
FS: What kind of emotions do you feel when you design?
LH: Happy, looking forward to the final results!
FS: What kind of emotions do you feel when your designs are realized?
LH: Very proud
FS: What makes a design successful?
LH: Design spirit
FS: When judging a design as good or bad, which aspects do you consider first?
LH: Market needs in the first place
FS: From your point of view, what are the responsibilities of a designer for society and environment?
LH: Through the design, the influence of people around the community and the environment of concern!
FS: How do you think the "design field" is evolving? What is the future of design?
LH: Of course, in the evolution of a lot of new technologies, the emergence of new areas, so that the design must make a change! The future design should be all involved.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
LH: My first exhibition has been scheduled for next month (May 7, 2016).
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
LH: I will focus on the most cutting-edge design works, many areas of technology to keep my creativity . Most of the time is inspired in the generation and process of customer communication I will, and I can say that the market is the customer gave me a lot of inspiration.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
LH: Now I do not know how to describe my design style, but I know that I design is the pursuit of happiness: my own happiness, my customers happy, the user is happy! My method is very simple ".
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
LH: I come from China, our Chinese culture is very deep, and I have a great influence on my design.
FS: How do you work with companies?
LH: Smooth communication is the most basic way of cooperation!
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
LH: If you want a good design must be to examine whether professional designer. The designer in the design of active area, or whether the award-winning inspect.
FS: Can you talk a little about your design process?
LH: When I get a project, I will have a good communication with my clients first. Then, will go to collect a large number of relevant information. Then, analyze a few good ideas. In a number of programs in the final choice of 1 to 2 programs to perform. Finally, a variety of technical means to achieve the same effect in order to get the best creative results.
FS: What are 5 of your favorite design items at home?
LH: Every design project I like, because I am very hard to treat them!
FS: Can you describe a day in your life?
LH: Often work day, getting up around 7 o'clock in the morning, after breakfast will come to the office, to browse the site, look at the news, information and so on, 9 o'clock team members have come together, we will open a communication, 10 o'clock will deal with some customers communication issues. Then began to enter the creation time, in addition to lunch time, until 5 pm in the creation. Basically leave the office at six o'clock, back home to drink family dinner, wait until the family to sleep, I usually read the book, update the micro blog. Then go to sleep!
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
LH: Your pay is valuable, as long as you insist, your design will be better and better!
FS: From your perspective, what would you say are some positives and negatives of being a designer?
LH: Designers can be happy to treat their own design is positive. If you think design is a problem, that's a bad thing.
FS: What is your "golden rule" in design?
LH: Not quite understand what mean. However, until the last proposal time, I won't stop my design work, as much as possible.
FS: What skills are most important for a designer?
LH: thinking
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
LH: An apple computer, PSD, AI, mobile phone, camera
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
LH: I will focus on the other things together, and then leave most of the time to design.
FS: How long does it take to design an object from beginning to end?
LH: Different objects may be time consuming, and have a week or a few months.
FS: What is the most frequently asked question to you, as a designer?
LH: Can't find the entrance to the idea.
FS: What was your most important job experience?
LH: It's important to know how to be happy, so that you can find a better solution.
FS: Who are some of your clients?
LH: Find my people is my customer, ha ha!
FS: What type of design work do you enjoy the most and why?
LH: Brand design, product design and packaging design, because it will allow more people to buy and use!
FS: What are your future plans? What is next for you?
LH: I want to make our team more excellent and powerful. The design of more excellent works to make our customers more recognition of our.
FS: Do you work as a team, or do you develop your designs yourself?
LH: We are a team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
LH: Design a water brand and packaging design, we are in the creative stage.
FS: How can people contact you?
LH: Our website is: http://www.r2009.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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