Editor Frank Scott (FS) from DesignPRWire has interviewed designer Walmir Luz (WL) for A’ Design Awards and Competition. You can access the full profile of Walmir Luz by clicking here.
Interview with Walmir Luz at Wednesday 27th of January 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
WL: Throughout my life I have lived in many cities so I have always been intrigued by different architecture. Because of this constant change in location and exposure to new urban spaces I was able to realize how important architecture and design truly are since my childhood. So when the time came, it was an easy decision to choose a career path.
FS: Can you tell us more about your company / design studio?
WL: As a recent graduate, I have done small projects on my own but I currently work for Gensler, which is the leading design firm in the world. Our work varies from small product designs to major architecture developments.
FS: What is "design" for you?
WL: Design is the ability to enhance an experience throughout a thoughtful and well planned creation.
FS: What kinds of works do you like designing most?
WL: My main focus right now is on lifestyle, mainly hospitality developments but I have always loved to design minimalist residential architecture or dive into product design.
FS: What is your most favorite design, could you please tell more about it?
WL: It is really hard to choose a single design with so many great creations being done every day but I love minimalist, clean and simple designs. I really like projects by SANAA and Marcio Kogan.
FS: What was the first thing you designed for a company?
WL: My first design was a website for a interior design firm.
FS: What is your favorite material / platform / technology?
WL: There is nothing like working with a real model and ‘building’ your creation with your hands but I can easily lose myself for hours on Photoshop and Illustrator.
FS: When do you feel the most creative?
WL: Right after a trip to a new place. Travels are an important tool to gather new perspectives and inspiration.
FS: Which aspects of a design do you focus more during designing?
WL: The creation of a unique experience that can be used as the driver to the overall design and form.
FS: What kind of emotions do you feel when you design?
WL: Joy and excitement! There is nothing like starting something from scratch and seeing it coming to life.
FS: What kind of emotions do you feel when your designs are realized?
WL: Proud and accomplishment. When a design is finally done, you know it is a good one if you are proud of it!
FS: What makes a design successful?
WL: The perfect combination of design form and experience. Nothing can be either plain beautiful or plain functional, it has to be the merge of both.
FS: When judging a design as good or bad, which aspects do you consider first?
WL: Attention to details. It is in tiny little details that we truly know if something was well planned or just rushed.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
WL: Designers have the responsibility of being story tellers and creating the path for an experience, thus, shaping our society’s history and well-being.
FS: How do you think the "design field" is evolving? What is the future of design?
WL: Design used to be something really exclusive. Only a very selected individuals were able to access truly well designed products and projects. However, our society is becoming more and more design oriented. Design has become accessible to the masses and therefore we need to be critical about it. We have to continue to be great to the masses as we were to few people in the past.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
WL: As a recent graduate, most of my designs were from educational purposes and were exhibited throughout university open houses. Moving forward with my design career, I would like to start exhibiting my work in the next 2 years, as I gather more professional designs and creations.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
WL: I tend to look for a problem to begin with and then searching for an out of the box solution is what drives my design process. Travelling and keeping me informed about what is happening around the world is a great source for inspirations.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
WL: Typically I tend to like minimalist and modern architecture and design which was highly influenced by my 2 years of architecture in Chicago following Miesian principles. Mainly straight lines, open plan, clean design.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
WL: I have been residing in the United States for the past 6 years but I am originally from Rio de Janeiro, Brazil. My birth city is by far my biggest influence, especially when we take nature into consideration. Rio is my favorite city and its constant tension and bipolarity between city and nature are what fascinates me the most. However, the big cities that I have lived here in the US have exposed me to a wide variety of architecture, which helped shape what I define as my style today. As by living here in the US, I feel that I'm a little bit more free to explore new concepts and create more iconic designs.
FS: What skills are most important for a designer?
WL: Open-mind, courage and curiosity.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
WL: I tend to start any design by simply having some fun with paper and foam boards. I like to start with sketch models before diving into any digital design or more complex technology.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
WL: Well, this is a tricky question to be honest because it all depends on deadlines and clients. You need to balance goals and expectations with the deadline given. If there is no constraint of time, the creative process can be exhausted a little bit more.
FS: Do you work as a team, or do you develop your designs yourself?
WL: I have a balance between individual and team work. Designs created by teams tend to be much more successful and richer in concept since you have many more people thinking in different ways towards a single goal.
FS: How can people contact you?
WL: Different ways to contact me can be found on my website (walmirluz.com).
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