Editor Frank Scott (FS) from DesignPRWire has interviewed designer The Box Brand Design Ltd (T) for A’ Design Awards and Competition. You can access the full profile of The Box Brand Design Ltd by clicking here.
Interview with The Box Brand Design Ltd at Friday 22nd of April 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
T: Box Brand Design is a Hong Kong Visual Design House. Our company and the brand strategy itself provide ongoing support for our customers, helping them to develop and harness their brand emotional strength.
FS: Can you tell us more about your company / design studio?
T: Box Bran Design is a design agency specializes in branding and identity, graphic design and marketing strategy. Our studio is set in Mainland, China, because it is close to our clients, besides to it is easier for us understand the local culture with our clients. We believe visual communication is at the heart of our works.
FS: What is "design" for you?
T: As a commercial corporation, “design” is a solution. It is solving the problem between articulating vision and practical using for clients.
FS: What kinds of works do you like designing most?
T: Honestly, as a commercial corporation, we don’t really have a choice. We provide our best service and professional suggestions to our clients.
FS: What was the first thing you designed for a company?
T: We was helping a firm to re-branding the image of the company. With the new name, term and symbol, the company is starting fresh with the intention of developing a new identity in the minds of consumer.
FS: What is your favorite material / platform / technology?
T: It really depends on what kind of project you are working on.
FS: When do you feel the most creative?
T: During the toilet break. :)
FS: Which aspects of a design do you focus more during designing?
T: Before the deadline.
FS: What kind of emotions do you feel when you design?
T: Depends on what kinds of works and also how many works carry on at the same time.
FS: What kind of emotions do you feel when your designs are realized?
T: Satisfied and Thankful.
FS: What makes a design successful?
T: Solve the client’s problem and the get the recognition from the market.
FS: When judging a design as good or bad, which aspects do you consider first?
T: It doesn’t real have a string rule or line to define what is good or bad. The design work is able to be agreed on or suitable, which is good.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
T: It depends on the project. The thing I can do is recommending the recycling material for the clients to use. We try our best to design the works which can improve the quality of life.
FS: How do you think the "design field" is evolving? What is the future of design?
T: It depends on which area and culture you are involving.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
T: Late 2015. We do have exhibition on certain time but it depends on the project and client’s schedule based on the different type of design works.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
T: Most of time, we can inspiration from our break time. It allows us to explore more things and open our mind.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
T: As a commercial firm, we do not have a certain design style. Most of time, we changed our design style to suit for our clients.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
T: Located in Hong Kong. As a city mixed Chinese and Western culture, it do affects on our point of view.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
T: During the brain storm process, we leave more room for designer to create. Besides the portfolio, we are more focusing on the idea thinking from our designer, whether the thoughts of design share the similar direction to our spirit of our company.
FS: Can you talk a little about your design process?
T: Understand the client and requests, image and connection to the picture of client’s mind, and design.
FS: Can you describe a day in your life?
T: Working and BUSY
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
T: Keep an open mind, try things and never be afraid to fail.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
T: While your works get recognition and your clients are appreciation on your work and trusting you. The negative thing is you never have a day-off time.
FS: What is your "golden rule" in design?
T: Balance between articulating vision and commercial use.
FS: What skills are most important for a designer?
T: Painting skills
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
T: General drawing tool such as Photoshop, AI and InDesign.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
T: Always bear in mind your deadline.
FS: How long does it take to design an object from beginning to end?
T: Depend on the project.
FS: What is the most frequently asked question to you, as a designer?
T: During the brain storm step
FS: What was your most important job experience?
T: Every jobs
FS: Who are some of your clients?
T: Please visit our website: http://www.boxbranddesign.com/
FS: What type of design work do you enjoy the most and why?
T: Not really have a type.
FS: What are your future plans? What is next for you?
T: We wish the more good design in the future.
FS: Do you work as a team, or do you develop your designs yourself?
T: Work as a team
FS: Do you have any works-in-progress being designed that you would like to talk about?
FS: How can people contact you?
T: Please contact me through by email-box info <firstname.lastname@example.org>
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