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Interview with Adriano Moro |
Home > Designer Interviews > Adriano Moro |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Adriano Moro (AM) for A’ Design Award and Competition. You can access the full profile of Adriano Moro by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AM: The design has always been in my life, not even knowing that, I studied civil engineering before studying product design. I love creating new forms, new functions, new materials research, is what moves me as a professional and as a person.
FS: Can you tell us more about your company / design studio?
AM: I have a design studio, I am an autonomous professional, working alone most of the time and sometimes do partnerships with other designers to create other products.
FS: What is "design" for you?
AM: Design surrounds us, it is in everything, in every object, even that did not have this name, time immemorial craftsmen were already objects for general use. So for me design builds the future.
FS: What kinds of works do you like designing most?
AM: I like to design furniture
FS: What is your most favorite design, could you please tell more about it?
AM: I'm currently developing a lamp made of wood and I am using and adding other materials, I am very happy with the whole process and the discovery of ways that had not worked.
FS: What was the first thing you designed for a company?
AM: An injected polyurethane chair. It was a great challenge.
FS: What is your favorite material / platform / technology?
AM: I do not have a preferred material, like touring stores of different types and see materials that I can use to create something else, another product, materials inspire me.
FS: When do you feel the most creative?
AM: Do not have a rule for this, new materials, references that inspire me, travel, new cultures, make me very creative.
FS: Which aspects of a design do you focus more during designing?
AM: search and definition of the shape, choice of materials, the product construction.
FS: What kind of emotions do you feel when you design?
AM: Create, design generates a lot of adrenaline, the feeling that you are changing the world or the way that the world will have in the future.
FS: What kind of emotions do you feel when your designs are realized?
AM: Work done, that the product will inspire the form and the places that people will be
FS: What makes a design successful?
AM: Products that show a more conscious, sustainable and more beautiful world that inspire people in these changes.
FS: When judging a design as good or bad, which aspects do you consider first?
AM: What moves me, I have a new way of looking at the world, the environment, the houses.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AM: With materials that do not harm or pollute the environment, to facilitate the lives of people who can help people with their problems.
FS: How do you think the "design field" is evolving? What is the future of design?
AM: Yes, I see many professionals working for a greater good. The future of design is that it is more horizontal, which reach the greatest number of people, which is more democratic. With new technologies such as 3D, so we'll have a substantial change that is already happening.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AM: My last exhibition was in 2015, at a store called Ontwerp, objects and furniture store here in Curitiba, Brazil, were objects that I developed for the brand of a company. In the next months I'm scheduling another exhibition with my products in a design shop.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AM: My inspiration are trips, excursions, other cultures, observation and research in various materials, art, photographs, films.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AM: My method and inspiration is to observe everything that surrounds me and my method of creation I call "Campana method of design", where the material comes before form and function, it is how I create.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AM: I live in a southern state of Brazil, Paraná, where the capital is called Curitiba, known as the ecological capital. In Brazil we have great support from the companies nor the government, but some years ago, that there was a change in this scenario, many new designers, many new creations creating an identity for the design in Brazil, there have been other designers in the past which paved the way for what is happening, as the Campana brothers, sergio rodrigues. I see it as a change, a spring of Brazilian design.
FS: How do you work with companies?
AM: Companies hire me to develop a specific product or furniture with briefing. Sometimes the designer is not mentioned in the final product, other times companies want to associate the designer of the product to increase the added value.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AM: I believe that hiring a designer just makes the company get this work generates a good job and a good product. New unknown designers have to show more work to gain confidence and notorious designers add visibility and value to the product.
FS: Can you talk a little about your design process?
AM: Quando é uma companhia que me contrata, trabalho segundo o briefing da empresa, junto aos tecnicos para o melhor aperfeiçoamento e desenvolvimento do produto, gosto de trabalhar dentro da fabrica para que isso aconteça.
FS: What are 5 of your favorite design items at home?
AM: lamps, chairs, tables, vases and fruit bowls, shelves
FS: Can you describe a day in your life?
AM: My day starts in the pool training, then in the morning I am in the office, researching, developing projects, phone calls, in the afternoon, step companies for whom I am developing designs, materials purchases. Also a few times a week using a joiner as coworking, to develop some parts of my production and weekends travel to courses and workshops that I teach on design themes.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AM: Read a lot, learn from past designers, learn history, search materials and think about the future, a future that you guys would like to live.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AM: The positive point is that you can create a new world, a better world, negatives, I can say that at least here in Brazil, we are still undervalued and underpaid, but that is changing.
FS: What is your "golden rule" in design?
AM: do not copy
FS: What skills are most important for a designer?
AM: A broad vision of the people, the cultures, the world. Being curious, visionary, creative and hardworking.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AM: My inspiration happens out of office and into stores of various kinds in search of materials, like reading, researching other designer and designs of the past and present, to surf the internet and see what is happening in the world of design, architecture, visual arts, street art and also use new programs to expand new possible shapes and forms that have not been researched and worked.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AM: I try, but it's hard ....... a lot of work!
FS: How long does it take to design an object from beginning to end?
AM: This time varies according to the job, can last for weeks, months and even a few years when the project calls for a lot of research and development, prototyping.
FS: What is the most frequently asked question to you, as a designer?
AM: They ask me what I think is beautiful and I think in relationships things, objects, furniture, interiors, architecture and how I create.
FS: What was your most important job experience?
AM: The good of life is that it surprises us, then, I still have many new jobs that give me experiences that have not yet had challenges to overcome and I learn.
FS: Who are some of your clients?
AM: I have clients in the furniture industry and some other plastic products companies, packages and also develop creating content for the Internet.
FS: What type of design work do you enjoy the most and why?
AM: I like to develop furniture and objects for the home, because they are things that move me, move me in the direction of discovery, curiosity.
FS: What are your future plans? What is next for you?
AM: Develop more products for my brand, e-commerce
FS: Do you work as a team, or do you develop your designs yourself?
AM: Develop products alone, also like collaboration with other designers and friends in specific projects, I like to share with them for the improvement of projects, in companies like to work together with technicians.
FS: Do you have any works-in-progress being designed that you would like to talk about?
AM: I have a line of products for the home that I am developing for a company, this company makes furniture for hotels, so I'm developing products made with the manufactures of disposal material, challenge. And also develop some products for my brand using discarded material of a plastics company.
FS: How can people contact you?
AM: xmoro@yahoo.com.br, pomelomd@gmail.com, +554198043444
FS: Any other things you would like to cover that have not been covered in these questions?
AM: No thanks, you guys made enough questions!
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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