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Interview with Florian Freihöfer

Home > Designer Interviews > Florian Freihöfer

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Florian Freihöfer (FF) for A’ Design Awards and Competition. You can access the full profile of Florian Freihöfer by clicking here.

Interview with Florian Freihöfer at Friday 17th of April 2015
Florian Freihöfer
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FF: When I was 13 years old, I met an artist. How teached me how to draw. During my apprenticeship as a machine builder, I have learned to construct products. I graduated in graphic design and produkt design. I worked as an assistent for Patrick Frey industrial design. He was a big source of inspiration to me.

FS: Can you tell us more about your company / design studio?
FF: I started my self-employment in early 2015. And it´s currently developing.

FS: What is "design" for you?
FF: It´s my way to communicate.

FS: What kinds of works do you like designing most?
FF: Furniture and luminaires.

FS: What is your most favorite design, could you please tell more about it?
FF: Simple design with a strong statement.

FS: What was the first thing you designed for a company?
FF: As a trainee for ID Design Munich I developed a packaging for Irwin Industrial Tools.

FS: What is your favorite material / platform / technology?
FF: Wood, it´s natural and every piece is unique.

FS: When do you feel the most creative?
FF: Alone in nature or when I wake up in the morning.

FS: Which aspects of a design do you focus more during designing?
FF: The idea has to stay true to its principles.

FS: What kind of emotions do you feel when you design?
FF: I feel like a child and everything is possible.

FS: What kind of emotions do you feel when your designs are realized?
FF: Next work is waiting.

FS: What makes a design successful?
FF: It makes other happy.

FS: When judging a design as good or bad, which aspects do you consider first?
FF: Is it telling a story.

FS: How do you think the "design field" is evolving? What is the future of design?
FF: To combine knowlege from different designers and companies.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FF: It is my first exhibition. The next is the DMY Berlin this year.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FF: Cross-thinking and working in different fields.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FF: Art+live experience+ talk to other designers+good listener+refelection and Design.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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