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Interview with Nikola Vucicevic

Home > Designer Interviews > Nikola Vucicevic

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Nikola Vucicevic (NV) for A’ Design Awards and Competition. You can access the full profile of Nikola Vucicevic by clicking here.

Interview with Nikola Vucicevic at Monday 24th of October 2016
Nikola Vucicevic
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
NV: Yes, that is true; I wanted to be a designer since forever. Of course at my early age I didn’t know what is the proper word for it, as a kid I was just an artist but today it’s clear: I am a designer. My design is about communication and strong concept that looks good.

FS: Can you tell us more about your company / design studio?
NV: I believe that my business name perfectly describes me both business and philosophical way. Designer and Gentleman, nice to meet you!

FS: What is "design" for you?
NV: Design is ability to understand how things work, what are people needs and how to make that relation better.

FS: What kinds of works do you like designing most?
NV: I help various clients to improve their impact in different stages of their business. Weather that is branding, advertising, web marketing, packaging or promotion.

FS: What is your most favorite design, could you please tell more about it?
NV: Heart Plate would probably be product that I am most proud of.

FS: What was the first thing you designed for a company?
NV: It’s hard to tell… I was back in Europe and I started with small stuff- promotion of local restaurants… On every menu, every promotional material I place my business name… than eventually bigger design tasks were followed: creating identities, campaigns, web sites.

FS: What is your favorite material / platform / technology?
NV: I try to use every platform and do the best for client- print, digital, environment… One is for certain the concept must be strong- implementation is just matter of who are we talking to and how.

FS: When do you feel the most creative?
NV: Late at night, every night.

FS: Which aspects of a design do you focus more during designing?
NV: Strong concept is a must. Then: design- market- consumer action is something that is crucial. That is how the one concept is proven.

FS: What kind of emotions do you feel when you design?
NV: I enjoy in the process of designing. From scratch to final product. That is indescribable feeling. Like you are making something that will touch people on different levels and create their awareness and call to action.

FS: What kind of emotions do you feel when your designs are realized?
NV: I know that design is good when we achieved our goal weather is awareness or ROI. And if that design is awarded by “A Design Award” I am certain I did a great job. I feel proud.

FS: What makes a design successful?
NV: Level of success- awareness and financial aspect.

FS: When judging a design as good or bad, which aspects do you consider first?
NV: Creative direction and concept.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
NV: We create things that people use every day or we participate in marketing communication on different levels. For that reasons designer’s role in today’s world is very important.

FS: How do you think the "design field" is evolving? What is the future of design?
NV: Smart component is a next step. Every product in next 5 years (approximately 2021) will be smart.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
NV: A Design Award in Nederland.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
NV: I got inspiration form life itself and research related to current clients project.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
NV: Eclectic.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
NV: I am Serbian born who lives and works in Chicago USA. Some designers say that they love to work with me because of my different perspective of looking at things. I believe that my European heritage brings more value while working for US clients and market.

FS: How do you work with companies?
NV: As a partner, freelancer, outsource creative.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
NV: Select talented designer and then pout his personal qualities to the test. It’s easier to work with modest people than with so-called stars.

FS: Can you talk a little about your design process?
NV: More thinking less working.

FS: What are 5 of your favorite design items at home?
NV: Heart Plate, computer, sofa, shoes, and glasses.

FS: Can you describe a day in your life?
NV: Three meals every day, lots of creative ideas, sport, working, reading, and socializing.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
NV: Don’t think about the awards while working. Think about the quality of your service and awards will follow. Get rid of the ego.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
NV: Positive: you have the power to change the world. Negative: There is small number of people who can recognize these ideas. But when you find them, they will follow your vision and become your best client.

FS: What is your "golden rule" in design?
NV: Don’t just look- feel it!

FS: What skills are most important for a designer?
NV: Hard work. Listen to the other opinion, make your own decision.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
NV: The list is long… What ever is going to help me to deliver the best product.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
NV: Charge for your knowledge. Semi good ideas can be given free of charge. For great idea you have to pay.

FS: How long does it take to design an object from beginning to end?
NV: Depends of the project. For a Platinum Award Winning Worth Rent A Car concept it took me 2 working days. Around 16 working hours.

FS: What is the most frequently asked question to you, as a designer?
NV: Are you available?

FS: What was your most important job experience?
NV: Last project.

FS: Who are some of your clients?
NV: Unicef, Asics, Prada, Paco Rabanne, LifeLine, The Frajle, Loreal, clinics all around USA…

FS: What type of design work do you enjoy the most and why?
NV: Advertising. Because of it’s strong communication aspect.

FS: What are your future plans? What is next for you?
NV: My business is growing, so engaging with more clients would be the next logical step. And in the meantime I am developing few my own business ideas.

FS: Do you work as a team, or do you develop your designs yourself?
NV: Yes, I have a team of experts in different creative and design fields. Together we can do anything. There are no limits. I am very proud of my team!

FS: Do you have any works-in-progress being designed that you would like to talk about?
NV: I am working on a short film. Currently I am in process of finding sponsors. Synopsis is about social awareness regarding lifestyle in today’s world. It’s going to be fun, interesting, emotional, moving and inspirational. If you want to learn more please contact me!

FS: How can people contact you?
NV: www.designerandgentleman.com chicago@designerandgentleman.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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