Editor Frank Scott (FS) from DesignPRWire has interviewed designer Matteo Ruisi (MR) for A’ Design Awards and Competition. You can access the full profile of Matteo Ruisi by clicking here.
Interview with Matteo Ruisi at Wednesday 29th of April 2015
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MR: I started in 2003 as graphic designer in a small studio in Italy and afterwards I was selected for an internship in the prestigious advertising agency Ogilvy & Mather. I spent more than 5 years working on several brand, such as San Pellegrino Waters, Chiquita, Dove, Nestlé Foods, Disney, Motorola, Indesit, Unicredit and much more. I decided to change my way in 2014, when I came across an opportunity in London as Brand Lead of a tech start-up.
FS: Can you tell us more about your company / design studio?
MR: My vision is to bring humour, curiosity or fun in every piece of work, because I think is one of the main keys to get to the people.
FS: What is "design" for you?
MR: Design is a challenge.
FS: What kinds of works do you like designing most?
MR: I love stories, so every design that allows me to tell a story.
FS: What is your most favorite design, could you please tell more about it?
MR: My favourite design is Biblia Churrasco created by JWT Brazil. It's a very well designed book that allows the reader to tear, cut and slice the pages as they please, in order to use it for a perfect barbecue. There are charcoal, aluminium and inflamable pages... simply amazing.
FS: What was the first thing you designed for a company?
MR: The first thing I designed was a logo for a resort in Umbria, Italy. I spent days on sketches and I loved the result: an oak leaf shaped as a B and as the number 3, because the name was Borgo 3 Querce (Three Oaks Borough)
FS: What is your favorite material / platform / technology?
MR: I love Adobe Illustrator, I can't live without it, but I always start designing with paper 250gr, a B pencil and a Paper Mate Flair M.
FS: When do you feel the most creative?
MR: When I'm smoking. A cigarette gives me the time to think in relax.
FS: Which aspects of a design do you focus more during designing?
MR: I focus more on the creative thinking and on details.
FS: What makes a design successful?
MR: Good design is something you look at with a sense of curiosity, something that speak to you even if there are no words to read.
FS: When judging a design as good or bad, which aspects do you consider first?
MR: Creative thinking, proportions, aesthetics.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
MR: Bring something beautiful in the world.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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