THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Interview with João Faria

Home > Designer Interviews > João Faria

Editor Frank Scott (FS) from DesignPRWire has interviewed designer João Faria (JF) for A’ Design Award and Competition. You can access the full profile of João Faria by clicking here.

Interview with João Faria at Monday 19th of March 2018

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
JF: I am an architect by training. My projects always had some details designed by me and people loved that kind of attention. In architecture there are several protagonists and the project has many interventions and deciders, so I have moved from that art to the design because now I can decide for myself and develop my ideas without any outside interference. But let’s be clear, I am not a designer, I am not concerned about resolving situations or problems through design. In my work I try to explore a concept, an idea and take it to its limits, whenever it’s possible.

FS: Can you tell us more about your company / design studio?
JF: My company is made at my image. It reflects the concept of Emotional Objects as opposed to logical ones, we don’t try to solve a problem, but making something that you will (hopefully) fall in love with.

FS: What is "design" for you?
JF: Design is to solve problems through objects or concepts, it is very logical and practical. Everything that is added to this is styling.

FS: What kinds of works do you like designing most?
JF: I would dare to say everything that catches my eye. That is why my brand has many different themes and objects from butter dishes to Bluetooth speakers and furniture, of course.

FS: What is your most favorite design, could you please tell more about it?
JF: Choosing my favourite design is like choosing a favourite son or daughter. But Emotional Objects #014: “Iris” butter dish comes to my mind because it will be a classic of our concept and it has been difficult to make something so perfect as this butter dish.

FS: What was the first thing you designed for a company?
JF: I don’t design for other companies, all my energy is focusing on Emotional Objects.

FS: What is your favorite material / platform / technology?
JF: Everything fascinates me. Wood is the perfect material, it is the only material that, when it is produced correctly, is ecological. When I work in this material, it smells good, it has a unique touch, it is alive, it is warm, and it has character. To sum up, it is perfect.

FS: When do you feel the most creative?
JF: Creativity comes in the most unexpected situations and places. But nothing comes from creativity alone, work is the real key to designing an object. Lots of people have ideas for something, but they don’t have the discipline to take that idea to its conclusion. Work, sweat and tears are part of the process and they represent 90% of the objects that you see.

FS: Which aspects of a design do you focus more during designing?
JF: The concept. The first idea and taking it to its conclusion without compromising it.

FS: What kind of emotions do you feel when you design?
JF: Happiness. A profound and unbelievable joy. Many times I am laughing while designing some objects.

FS: What kind of emotions do you feel when your designs are realized?
JF: Amazed. Amazed that my concept, my idea was materialized just like my first poor drawing. Everything is there and it is beautiful.

FS: What makes a design successful?
JF: I don’t know. I think it depends on how many people are moved by your work. Publicity is a way to go, getting your work to be known is quite important although we have decided that our objects should be known for their quality, so we don’t pay for publicity. It is a much harder road, but we do believe that it is the most satisfying and real.

FS: When judging a design as good or bad, which aspects do you consider first?
JF: Honestly, when judging my work, I don’t think I am a good designer. I don’t solve problems through design. My themes are already well designed by others. Ikea has the market for this. I am a stylist of furniture. If you want some object to solve you a problem, go to IKEA; on the other hand, if you want an object that makes you smile every time you look at it, try to choose something with character, an Emotional Object.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
JF: I think that when it comes to society and environment the discourse is taken by what it is politically correct. I wouldn’t dare to give my personal opinion on that as I do not want to be publicly condemned.

FS: How do you think the "design field" is evolving? What is the future of design?
JF: I believe that the future will be brighter if we let designers take their ideas and concepts further without interference from profit and politicians. Design and technic try to resolve humanity’s problems every day, and if we respect their work more, the future will be better for all.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
JF: My last exhibition was at Maison & Objet in Paris, last January. Next, we are going to New York, at ICFF May 2018. I want my objects to be known by everyone, so I am hoping that every store can show my work. We have a special program for this purpose and I hope that we will see results very soon.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JF: Inspiration is not a problem… Up until now, we have made 8 lines of objects, but I have 35 different lines already waiting for my time to work on them. However; I may also say that the market is not ready for some of these ideas yet. The brand has to expand before people can understand some of our concepts. Some are not politically correct and some are on the fringe of our culture, making it difficult to be expressed without risking too much. The inspiration comes from the news, the aesthetics of some images, normally from sources totally different from the design.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
JF: My design doesn’t follow the mainstream taste. The style is as different as it can be. Urban clear images for the line ExCentric, classical for “Pedro & Inês”, none of my work is similar or repetitive. It is a much more difficult road than designing what everybody else is designing. Nordic style is strong now and reinterpreting old classics is easy. That is not my path and, certainly, not my style… My approach is taking the theme of the initial concept and express it in an object, without compromises.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
JF: I live in Portugal. My country is almost 900 years old. My cultural heritage is very rich and it has already been a source of inspiration for one of my latest objects, “Pedro & Inês”, but you have to be very careful with this kind of themes because the tradition or heritage must be treated with respect. In “Arabesque” I talked to specialists and studied the patterns so that everything would be made correctly as well as respecting the theme. There will be other Portuguese themes in our objects but, once again, we have to be respectful and design things with the care that they deserve.

FS: How do you work with companies?
JF: I don’t. It has never happened.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
JF: Prepare an excellent briefing with clear ideas, make a competition and respect their work, don’t copy them.

FS: Can you talk a little about your design process?
JF: If I decide to make some objects that have already been made, I will try to see what others have already made and get some inspiration in some parts of their concept, without copying the design. Then I study if there is another way of doing it bearing all those aspects in mind.

FS: What are 5 of your favorite design items at home?
JF: My two cats, they are as annoying as beautiful; a display case with my collection of stuff (it will be Emotional Object #003: “flaunt It”) designed by me, not yet commercialized; a useless Juicy Salif citrus squeezer designed by Phillip Starck, a classic design object, just as I hope Iris will be one day; and lastly, my sofa designed by someone and source of inspiration for the Emotional Objects #009: “Lazy Day”, not yet launched.

FS: Can you describe a day in your life?
JF: My days are more ordinary than you might think, there is nothing glamorous in a designer’s life. It is serious work, I don’t spend time looking at mood boards, doodling or watching the sky. My time is spent solving my objects, which are quite complex. The art is to make all of them look effortless, but that doesn’t mean it is easy to get there.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
JF: Hard work and dedication is key. Luck is everything.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
JF: I am a little bit different from the rest. I am lucky to be able to do whatever I want to… I am spoiled. The negative is working without knowing if anybody else likes our work… the recognition is our fuel.

FS: What is your "golden rule" in design?
JF: Respect the concept.

FS: What skills are most important for a designer?
JF: Problem solving, curiosity, work ethics, discipline, the ability to see different things that other people don’t care about, connecting different concepts from totally different areas.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
JF: Pen and pencil first. I draw my first idea and take some notes in a piece of paper. Any piece of paper. Just to remind me. Once the concept is matured, the rest is in my head. From there, I go to a CAD program to put dimensions and study the feasibility. Then my Lab. I make all my prototypes before sending them to production. It is my quality time.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
JF: Designing for me isn’t time consuming because I am always thinking in the back of my head. Sometimes I am watching TV and I have an idea or a problem solved.

FS: How long does it take to design an object from beginning to end?
JF: Sometimes a week, sometimes four years… Emotional Object 014: “Iris” took four years. Emotional Object #018: ExCentric took four hours (in an insomnia night).

FS: What is the most frequently asked question to you, as a designer?
JF: How did you get this idea?

FS: What was your most important job experience?
JF: Architecture, being in the construction site solving problems, talking to workers and learning from them.

FS: Who are some of your clients?
JF: Private, very private.

FS: What type of design work do you enjoy the most and why?
JF: Any. If you have the right attitude, everything can be interesting. I remember a garage for a client’s cars and a dog’s house, which gave me the same pleasure to design.

FS: What are your future plans? What is next for you?
JF: Try to make Emotional Objects recognized everywhere.

FS: Do you work as a team, or do you develop your designs yourself?
JF: For now I work alone, but the brand is opened to others as long as they understand the concept.

FS: Do you have any works-in-progress being designed that you would like to talk about?
JF: So many. But I can’t talk about them… Look at our brand. I can only guarantee you will be amazed… it is not a publicity stunt: the best is yet to come! There are designs that I want to explore that will be difficult to sell but, certainly, will be works of art.

FS: How can people contact you?
JF: E-mail is the most usual: joao@emotionalobjects.com. I am a very simple man, you can contact me anytime.

FS: Any other things you would like to cover that have not been covered in these questions?
JF: The experience that comes from manufacturing yourself the objects is something downplayed by this younger generation but make no mistake: the training and learning that comes from the materials and their techniques are crucial for a designer. Don’t think that computers and CAD solve everything.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


Press Members: Register and login to request a custom interview with João Faria.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |