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Interview with Azadeh Gholizadeh |
Home > Designer Interviews > Azadeh Gholizadeh |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Azadeh Gholizadeh (AG) for A’ Design Award and Competition. You can access the full profile of Azadeh Gholizadeh by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AG: From the very early stages of my life, I had a burning desire to become a designer and I was encouraged by my parents to design as much as possible. In fact, I was only an 11 or 12-year girl when I started to go to a painting class, then I went to high school after 3 years and beginning to learn graphic design where I decided to continue this major in university. All the happening that I've gone through which has shaped my personality and made the woman that I'm right now. Now I have an MA in Graphic design and also I'm a teacher in university while I've been working in my own studio.
FS: Can you tell us more about your company / design studio?
AG: It is a very nice cozy studio with a good atmosphere where my colleagues are very friendly and we are making quite an effort to give the best experience possible to our client. due to the fact that I was grown up in an artistic family, I live among many Graphic designers, illustrator and motion graphist, truth be told, my family members are my colleague, as a result, I have a close-knit cooprators because of that I really adore my studio.
FS: What is "design" for you?
AG: It is to me is very much like being able to breathe deeply without which I can not live.
FS: What kinds of works do you like designing most?
AG: I'm really into challenging design in which I should try to find a reasonable solution for faulty designs, you know it makes me I'm still alive, cheers me up.
FS: What is your most favorite design, could you please tell more about it?
AG: I've always been into things that are innovative and far more creative, I'm really enthusiastic about packaging structures, I mean those which have had a solution for packaging problems in terms of usability or being user-friendly. you know problem-solving is my thing and that's why I love such designs.
FS: What was the first thing you designed for a company?
AG: It was about a couple of years ago, precisely when I was 19. The first thing that was designed by me was a set of design including label for an oil Büttel the Logo , and statinery design
FS: What is your favorite material / platform / technology?
AG: My favourite material is without a doubt Paper which allows me to touch and test every thing from the beginning and not to forget that being environmentally is another reason why I'm into paper as a material.
FS: When do you feel the most creative?
AG: Specially when I'm free enough to deal with a wide variety of designs barriers, I mean I'm not busy with my life and its challenges. When I try to look the world through rose colored spectacles is exactly the moment that I can be much more creative. Being careless about the rules and regulare habits in design can be one of the ways of being innovative.
FS: Which aspects of a design do you focus more during designing?
AG: Simplicity, expressiveness, and creativity in design are the most important aspects of a design for me which Leads to customer attraction.
FS: What kind of emotions do you feel when you design?
AG: I feel that totally living in another world without stress and any negative energy which helps me discover new aspects of my project.
FS: What kind of emotions do you feel when your designs are realized?
AG: It is such a sweet victory after a hard battle and this is the time when I can lean into my chair and take a deep breath and tell myself you've done it.
FS: What makes a design successful?
AG: A good design is effective and efficient in fulfilling its purpose. It relies on as few external factors and inputs as possible, and these are easy to measure and manipulate to achieve an expected other output. A good design is always the simplest possible working solution.
FS: When judging a design as good or bad, which aspects do you consider first?
AG: It is not an easy task, but mixing talent with an ability to communicate is what makes a remarkable design stand out from the rest.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AG: The designer plays a complex role in modern industrial societies. Besides its explicit practical functions, the design also has implicit social functions. Designers not only create useful products and images, but they also produce and reproduce cultural meanings through those products and images which can be a powerful tool for saving the environment and enhancing society.
FS: How do you think the "design field" is evolving? What is the future of design?
AG: The future of design is going to be elevated to new heights by being fused with augmented reality and eventually, 3D printing. Augmented reality and virtual reality experiences allow people to get inside the experience whether it's for recreational, educational or occupational purposes.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AG: My last exhibition was on 31st October in Ukraine, Dnipro and about the future one, I should add the fact that no one knows what lies in the future but I hope to hold a new one in the foreseeable future.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AG: Sometimes the best thing I can do is push myself outside of our comfort zone. Challenge me to try a new medium, something that isn’t quite my “thing” or “style.” I notice how this might challenge my usual creative process. Sometimes I take the time to notice the world around me. I notice the small things, the patterns, and shapes in the trees, the architecture. I let my mind take it all in to help me foster a new perspective.
FS: Can you talk a little about your design process?
AG: The design is the result of our different outlook on the environment and a desire to seeking unspoil aspects of a subject or a product.
FS: How can people contact you?
AG: They can find me on my Instagram, Facebook and absolutely can contact me with my e-mail address.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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