Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alina Rizescu (AR) for A’ Design Awards and Competition. You can access the full profile of Alina Rizescu by clicking here.
Interview with Alina Rizescu at Sunday 17th of April 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AR: I have a degree in architecture and the main reason for choosing this career was its humanistic approach in the sense that architecture studies in a holistic way human behavior in the anthropique environment. I believe that design thinking can be implemented at any scale, city, building or product. This choice was natural because I was imagining and drawing different constructions and objects since I was a child.
FS: Can you tell us more about your company / design studio?
AR: RIZI design was founded in 2013 by me and my partner Bogdan Stefanescu. Our mission is to create design experiences that connect people and ideas. We do this a large range of projects from branding and event design, product and interior design, to interactive and digital projects.
FS: What is "design" for you?
AR: I see design as a medium for creating experiences that connect ideas to people. I believe that design should be created regarding its context, should ad value to the environment and should contain a message.
FS: What kinds of works do you like designing most?
AR: I prefer the projects where we can design an integrated concept using different mediums: visual, digital, space and object related. At RIZI we believe that the most powerful message is transmited to a complete and interactive experience through unitary and coherent design products.
FS: What is your most favorite design, could you please tell more about it?
AR: Every project is challenging and interesting and gives as a hype when creating it. My favorite think is the experience I have while creating a concept. I think the joy and energy I'm having when designing is transmitted to the product and it gives it a "heart".
FS: What was the first thing you designed for a company?
AR: One of the first independent projects, before we've founded RIZI, was the event identity for TedX Bucharest. It was very fulfilling to be part of an event I admire so much.
FS: What is your favorite material / platform / technology?
AR: My favorite medium is the mix between digital and material. Interactive installations that use the physical space together with technology in order to generate a user experience.
FS: When do you feel the most creative?
AR: I feel most creative when I speak with people of different backgrounds and cultures, when I hear their stories.
FS: Which aspects of a design do you focus more during designing?
AR: User experience is what I focus on, finding the right concept, material, form etc that creates the best reaches the audience and generates a unique and positive experience.
FS: What kind of emotions do you feel when you design?
AR: It's hard to put the finger on just emotions, it's a mix between joy, energy and the feeling of connection with the final user.
FS: What kind of emotions do you feel when your designs are realized?
AR: Usually I feel a relief and pride at the same time, like when you take your child to school for the first time. And also curiosity - to see if the public will receive it as expected.
FS: What makes a design successful?
AR: A design is successful if it is validated by the target audience. If people recognize it serves well its purpose and brings added value.
FS: When judging a design as good or bad, which aspects do you consider first?
AR: I first analyze if it responds to a human need. Then I think about the way this answer is given, and if the design is sustainable from economic, environmental and social points of view.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AR: s designers, we can influence more than the physical environment, we can change ways of thinking or raise awareness on a subject. Our challenge is to be sensitive to people needs and desires and to offer a vision that has a positive impact on both people and environment.
FS: How do you think the "design field" is evolving? What is the future of design?
AR: Design is getting democratized. More and more people have access to design crafting tools. The future of design might be a continuous process of making better a design by co-creation and by evolving the user in the design process.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AR: Our last exhibition was at Salone dei Mobili in Milan, this year, at the Romanian design stand "Dizainar". The next to come is Romanian Design Week, may of 2016.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AR: Inspiration comes from looking around. Sometimes is nature, other times people or the city, art or cinema. Creativity is best fed with positive thinking and lack of stress.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AR: I would say it's contextual. I think a lot about the context in which the design is to be experimented.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AR: I live in my home town Bucharest, a vivid, inventive and contrasting city. Coming from an eastern Europe country makes us more relaxed when having to design with restrictions, financial, technological, cultural. We've learned to imagine creative solutions for any problem and never give up.
FS: How do you work with companies?
AR: Our studio works from a large range of companies, from local to international, private or public, commercial or NGO's, start-ups or established. It's important that their products have a positive impact on society, if so we are glad to help them reach their goal and to create design that connects an idea with its target audience.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AR: To choose a designer that has compatible values with their product / business.
FS: Can you talk a little about your design process?
AR: I first start with a research on the market and the audience in order to better understand the need. Than I think about the message that my design has to transmit, I try to define some key principals for the design. Afterwords I let my mind create freely and mix different scenarios.
FS: What are 5 of your favorite design items at home?
AR: Any device connected to the internet and items on which I can comfortably sit or lie down.
FS: Can you describe a day in your life?
AR: I try to alternate work and walking or biking.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AR: I think I'm one of them, so my advice for my fellow designers would be "never give up".
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AR: It's nice that there's no routine envolved, a lot of work is required in order to succed - but if one enjoys it this can be also a plus.
FS: What is your "golden rule" in design?
FS: What skills are most important for a designer?
AR: Empathy, analytical and logic.
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