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Interview with Evgeniya Matsukevich

Home > Designer Interviews > Evgeniya Matsukevich

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Evgeniya Matsukevich (EM) for A’ Design Awards and Competition. You can access the full profile of Evgeniya Matsukevich by clicking here.

Interview with Evgeniya Matsukevich at Monday 28th of April 2014
Evgeniya Matsukevich
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
EM: It is not such a simple question. I know one is that as a child I preffered Lego to dolls. It might be an inner passion to create, which accompanies me all my life.

FS: Can you tell us more about your company / design studio?
EM: "ApparelJewelry" became one of projects of Matsukevich Evgeniya. It is a part of "ApparelHouse" which also creates designs of the furniture and lighting. Main creator and inspirer is Matsukevich Evgeniya. She graduated from the Stroganov Moscow State University of Art and Industry, department of Industrial design. Evgeniya engages the different areas of design activity as print design, ilustration and product. When many ideas had accumulated appeared the new direction - Jewelry. As a product-designer Matsukevich Evgeniya was honored some awards, shortlisted, printed and took part in the exhibition SaloneSatellite in Moscow.

FS: What is "design" for you?
EM: Design for me is the main part of my life.

FS: What kinds of works do you like designing most?
EM: I like to create simple and everyday usage objects. Lighting, furniture, jewelry. In my plans is to design the mass products. Something that anybody has, something that is like the air we breathe, but don't notice. This objects would be comfortable and harmonic , and people would use it in everyday life with pleasure.

FS: What is your most favorite design, could you please tell more about it?
EM: I like all that I do.

FS: What is your favorite material / platform / technology?
EM: Every material could be interesting for creation. Main how it will be use.

FS: When do you feel the most creative?
EM: I feel most creative mood when I am going to asleep or in the early morning.

FS: Which aspects of a design do you focus more during designing?
EM: I always focus on the combination of aesthetic and ergonomic aspects of the object.

FS: What kind of emotions do you feel when you design?
EM: I feel diffrent emotions but they are positive in any case.

FS: What kind of emotions do you feel when your designs are realized?
EM: Of course I am proud of myself and command.

FS: What makes a design successful?
EM: There is a combination of many moments as the emotion which the object gives to his owner, as customers loyalty, as a good construction, as a good or bad PR, quality of materials, etc.

FS: When judging a design as good or bad, which aspects do you consider first?
EM: Exterior view /material, idea/ >> ergonomic >> technology >> details.

FS: How do you think the "design field" is evolving? What is the future of design?
EM: We will see it soon.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
EM: Last exhibition was the Salone Satellite in Moscow, now I am preparing for the MIFS/DesignVillage/Moscow in May.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
EM: Inspiration comes from outside and from inside. I analize all I see, hear of feel. Everything may inspire me - form, emotion, person, book, word, animal, weather, material, details, mood or order of client. )

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
EM: Minimalism.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
EM: I live in Moscow and I think person from outside will answer next question better than I answer myself.

FS: What is your "golden rule" in design?
EM: Good design is the minimum of design.

FS: What type of design work do you enjoy the most and why?
EM: I like to create ideas, drawing sketches, create 3D models, choose the materials.

FS: Do you work as a team, or do you develop your designs yourself?
EM: I reprsent myself now.

FS: How can people contact you?
EM: www.apparelhouse.ru | www.majenta.ru |majenta.ru@gmail.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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