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Interview with Federico Traverso

Home > Designer Interviews > Federico Traverso

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Federico Traverso (FT) for A’ Design Awards and Competition. You can access the full profile of Federico Traverso by clicking here.

Interview with Federico Traverso at Monday 14th of April 2014

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FT: After graduating in architecture, I decided to work the Murano glass, collaborating with Japanese artists. After that experiences I realized that I would become a product designer. I then attended a three-year doctorate in product and communication design, at I.U.A.V., Venice.

FS: Can you tell us more about your company / design studio?
FT: BrogliatoTraverso is a product design studio founded by Alberto Brogliato and Federico Traverso. By joining the different backgrounds and project experiences in Italy and abroad, we have developed our own personal vision of design. “We want our products to give emotions, telling the wonderful stories which we all need.” This vision and our passion for the "know-how", made that companies like Diamantini & Domeniconi, MyYour, Heineken, Plust Collection and several others decided to work with us, being mentioned in many magazines.

FS: What is "design" for you?
FT: design for me is the only way to keep art in everyday life

FS: What kinds of works do you like designing most?
FT: Every kind of items that can tell a story

FS: What is your most favorite design, could you please tell more about it?
FT: Really I don't know … it depends … every item can be special if there's a soul inside it

FS: What was the first thing you designed for a company?
FT: a wall clock for a japanese company

FS: What is your favorite material / platform / technology?
FT: It depends to the kind of project … every material or technology can be incredible!

FS: When do you feel the most creative?
FT: when I feel that my approach to the theme is unique

FS: Which aspects of a design do you focus more during designing?
FT: it depends to the kind of work

FS: What kind of emotions do you feel when you design?
FT: happiness and emotion

FS: What kind of emotions do you feel when your designs are realized?
FT: pride for the "birth"

FS: What makes a design successful?
FT: too things: use, shape, beauty, brand's power, kind of market, period, economy …. but sure that the power of the idea is really important!

FS: When judging a design as good or bad, which aspects do you consider first?
FT: The beauty of the approach to solve the issue of project

FS: From your point of view, what are the responsibilities of a designer for society and environment?
FT: bring the beauty in society, applying the art to everyday objects

FS: How do you think the "design field" is evolving? What is the future of design?
FT: Really there are too many checkers to understand the real future of design

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FT: Milano Design Week, 2014, April Next one, as soon as possible, sure! :-)

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FT: nature first of all. but everything can tell a little story

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FT: I don't want to have a style.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FT: Vicenza, north of Italy. I feel my italian approach to design, sure! … but I use to travel a lot, so I love to live every new situation translating it into design

FS: How do you work with companies?
FT: It changes every time … but I love to work "with" companies, not "for" companies

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FT: Trying "to listen" more

FS: Can you talk a little about your design process?
FT: It' s very strange … and every time changes … I don't have a standard process

FS: What are 5 of your favorite design items at home?
FT: impossible to say … sorry

FS: Can you describe a day in your life?
FT: it's a kind of running race

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FT: it's not so easy to suggest it …. but I think that the starting point is to observe every little thing of our life, in order to create a personal point of view.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
FT: to be a designer is very difficult: there are some high satisfactions in a sea of sacrifices …. but it's the best job of the world!

FS: What is your "golden rule" in design?
FT: the idea, as the key for the beauty

FS: What skills are most important for a designer?
FT: learn about materials and construction systems

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FT: the tools are not so important … it's the idea to make the difference … the tools change, good ideas remain.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FT: I haven't yet learned to manage my time … I work everyday a lot, maybe too much! But I'm confident. I'll learn!

FS: How long does it take to design an object from beginning to end?
FT: it depends to the kind of item

FS: What is the most frequently asked question to you, as a designer?
FT: but how do you come up with?

FS: What was your most important job experience?
FT: work in Murano Glass, maybe

FS: What type of design work do you enjoy the most and why?
FT: Maybe "Everyday chair", because it was a great challenge to translate it into a product and finding a brand willing to invest in a so crazy concept.

FS: What are your future plans? What is next for you?
FT: to became a designer more and more skilled, enjoying!

FS: Do you work as a team, or do you develop your designs yourself?
FT: as a team

FS: How can people contact you?
FT: www.brogliatotraverso.com info@brogliatotraverso.com press@brogliatotraverso.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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