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Interview with Azahara Morales Vera

Home > Designer Interviews > Azahara Morales Vera

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Azahara Morales Vera (AM) for A’ Design Awards and Competition. You can access the full profile of Azahara Morales Vera by clicking here.

Interview with Azahara Morales Vera at Monday 14th of April 2014
Azahara Morales Vera
FS: Can you tell us more about your company / design studio?
AM: Currently I work in a different area. I'm Art Director in a advertisign agency.

FS: What is "design" for you?
AM: The way to give the things a practical sense beyond the beauty.

FS: What kinds of works do you like designing most?
AM: Analogue watches because I love the challenge that give us another way to tell us the time.

FS: What is your most favorite design, could you please tell more about it?
AM: Single-leg chair for milking because it uses the own user's two legs.

FS: What was the first thing you designed for a company?
AM: Nothing yet.

FS: What is your favorite material / platform / technology?
AM: Those available for everyone.

FS: When do you feel the most creative?
AM: When something doesn't work or when I think that it could be better. That is that inspire me.

FS: Which aspects of a design do you focus more during designing?
AM: I design focused in the production proccess.

FS: What kind of emotions do you feel when your designs are realized?
AM: I think that when your product is in the market is the biggest opportunity to know if your design is a good design.

FS: What makes a design successful?
AM: When the design is useful, available and perdurable.

FS: When judging a design as good or bad, which aspects do you consider first?
AM: Usefully.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AM: To create objects that responds the customers needs and contemplate the possibilities that your product or his materials have before these needs have been covered.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AM: I think that my design style is focused in create a new way to see/know the conventional objetcs. Maybe not innovative, but differently.

FS: What is the most frequently asked question to you, as a designer?
AM: Is this usseful, its form, its materials... make it more usefull?

FS: How can people contact you?
AM: They could contact with me by mail: azaharamvera@hotmail.es


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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