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Interview with Ari Korolainen

Home > Designer Interviews > Ari Korolainen

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ari Korolainen (AK) for A’ Design Award and Competition. You can access the full profile of Ari Korolainen by clicking here.

Interview with Ari Korolainen at Monday 19th of March 2018

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AK: I was working as an architect and had to go to customers and I did not have a nice light case where to carry my designs. So I decided to make a case for myself, and that's where it all started.

FS: Can you tell us more about your company / design studio?
AK: Private Case was founded in 1985 and is based in Lahti, Finland. By that time I worked as an architect and industrial designer, and started to manufacture my own briefcases made of recycled cardboard. A timeless, simple yet beautiful shape and functionality were the starting points for the product design. The good acceptance in the market and their fabulous design, which has been recognized by numerous awards, have made of Private Case Oy one of the leadingmanufacturers of environmentally friendly stationery products in the international market.

FS: What is "design" for you?
AK: Design is like a way of living.

FS: What kinds of works do you like designing most?
AK: Kind of clean, plain design with good functionality.

FS: What is your most favorite design, could you please tell more about it?
AK: I think it is the Private Case collection. I started to do it in 1985. Most of the people know me as Mr. Private Case.

FS: What was the first thing you designed for a company?
AK: Briefcase 101, made of recycled cardboard. (Still in production)

FS: What is your favorite material / platform / technology?
AK: Recycled materials. Nowadays I use a lot of recycled leather. It is made of surplus leather pieces from shoe and bag factories.

FS: When do you feel the most creative?
AK: I think it is when discussing with customers and when they tell about their problems. That's when ideas start to fly.

FS: What kind of emotions do you feel when you design?
AK: Sometimes from the first idea, I have to go far to find a way back to the first one.

FS: What kind of emotions do you feel when your designs are realized?
AK: I think there is often a feeling if I could do something better. What would be the next step?

FS: What makes a design successful?
AK: If a lot of people would like to have one and they are ready to pay for it.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AK: It is a big thing. It has to be in your mind always.

FS: How do you think the "design field" is evolving? What is the future of design?
AK: I think good designer is always "ten years ahead of time".

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AK: I think designers have kind of a playful mind.. You have to do something that has not been done before, but at the same time you have to keep in your mind the past and the history of the product.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AK: My design is plain and clean without any extra "lines". But very often there is something special which surprisesthe user.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AK: Use them!

FS: Can you talk a little about your design process?
AK: Normally ideas and first lines comes fast, but after that it takes a long time to erase as many lines as possible.

FS: What are 5 of your favorite design items at home?
AK: My chairs Cubic and Basic

FS: Can you describe a day in your life?
AK: I think most of the time is totally something else than design.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AK: Be ready to do everything.. Best ideas can come when you are totally "out".

FS: From your perspective, what would you say are some positives and negatives of being a designer?
AK: You have to be ahead of time is positive. Negative is feeling ..are you, too ahead.

FS: What is your "golden rule" in design?
AK: You have to be willing to learn a lot. Very often there is not one right answer.

FS: What skills are most important for a designer?
AK: Listen right.. and sometimes listen wrong. to do something special.You need to have an open mind.

FS: How long does it take to design an object from beginning to end?
AK: Normally ideas of a product come fast, but then taking away everything that is not needed takes time.

FS: What is the most frequently asked question to you, as a designer?
AK: students: DO YOU HAVE WORK FOR ME ?

FS: What was your most important job experience?
AK: Private Case

FS: Who are some of your clients?
AK: For small companies to big international companies.

FS: What type of design work do you enjoy the most and why?
AK: At first you need to have a problem, what you have to solve.

FS: What are your future plans? What is next for you?
AK: I would like to see Private Case shops all over the world.

FS: Do you work as a team, or do you develop your designs yourself?
AK: I develop by myself, but listen to my family's and friends' opinions too.

FS: How can people contact you?
AK: My e-mail is ari.korolainen@privatecase.fi My phone number is +358 500 716833


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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