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Interview with Ari Korolainen

Home > Designer Interviews > Ari Korolainen

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ari Korolainen (AK) for A’ Design Awards and Competition. You can access the full profile of Ari Korolainen by clicking here.

Interview with Ari Korolainen at Sunday 13th of April 2014
Ari Korolainen
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AK: I was working as an architec and I had to go to customers and I did not have a nice light Case were to carry my marvelous designs

FS: Can you tell us more about your company / design studio?
AK: Based in Lahti, Finland, Private Case Oy was founded in 1985 when I worke as an , architect and industrial designer, started to manufacture his own briefcases made of recycled cardboard. The good acceptance in the market and their fabulous design, which has been recognized by numerous awards, have made of Private Case Oy one of the leading manufacturers of environmentally friendly stationery products in the international market place.

FS: What is "design" for you?
AK: Design is like a way of living.

FS: What kinds of works do you like designing most?
AK: Kind of clean, plain design

FS: What is your most favorite design, could you please tell more about it?
AK: I think it is Private Case. I started to do it 1985. Most of the people know me as Mr. Private Case

FS: What was the first thing you designed for a company?
AK: Briefcase 101, made of recycled cardboard. (Still in production)

FS: What is your favorite material / platform / technology?
AK: Recycled materialsNow a days I use a lot of recycled leather. It is made of shoe and bag factories waste pieces.

FS: When do you feel the most creative?
AK: I think it is when discussin with customers and when they tell about their problems. Ideas starts to fly

FS: What kind of emotions do you feel when you design?
AK: Sometimes from the first idea, I have to go far to find a way back to thefirst one.

FS: What kind of emotions do you feel when your designs are realized?
AK: I think there is often feeling if I could do something better. What would be the next step?

FS: What makes a design successful?
AK: If a lot of people would like to have one and they are ready to pay it.

FS: When judging a design as good or bad, which aspects do you consider first?
AK: Ones I made a chair, very beautiful one. It was judged out of the exhipition. I felt sad. But after that I was happy for that. Official exhipition magazine wrote about this big exhibition, the biggest picture of this exhibition was about my chair, what was judged out of the exhibition

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AK: It is a big thing. It has to be in your mind always.

FS: How do you think the "design field" is evolving? What is the future of design?
AK: I think good designer is always "ten years ahead of time"

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AK: I think designers have kind of play full mind.. You have to do something what else have not done before, put at the same time you have to keep in your mind the past and the history of the product

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AK: My design is plain and clean without any extra "lines". But very often there is something special which surprices the user.

FS: How do you work with companies?
AK: I have my own factory.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AK: Use them!

FS: Can you talk a little about your design process?
AK: Normally ideas and first lines comes fast, but after that it takes a long time to erase as many lines as possible

FS: What are 5 of your favorite design items at home?
AK: My chairs Cubic and Basic

FS: Can you describe a day in your life?
AK: I think most of the time is totally else than design.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AK: Be ready to do everything.. Best ideas can come when you are totally "out".

FS: From your perspective, what would you say are some positives and negatives of being a designer?
AK: You have to be ahead of time is positive. Negative is feeling ..are you, too ahead.

FS: What is your "golden rule" in design?
AK: If you have learnt that you do not learn. You have learn a lot. Very often there is no one right answers

FS: What skills are most important for a designer?
AK: Listen right.. and sometimes listen wrong. to do something special. You have to have open mind

FS: How long does it take to design an object from beginning to end?
AK: Normally products comes fast, but after that when you take away everyting what are not needed take time

FS: What is the most frequently asked question to you, as a designer?
AK: students: DO YOU HAVE WORK FOR ME ?

FS: What was your most important job experience?
AK: Private Case

FS: Who are some of your clients?
AK: For small companies to big international companies.

FS: What type of design work do you enjoy the most and why?
AK: At first you have to have a problem, what you have to solv.

FS: What are your future plans? What is next for you?
AK: I would like to see Private Case shops all over the world. but I need a big vallet or a friend who has it

FS: Do you work as a team, or do you develop your designs yourself?
AK: I develop by my self, but listen to my family and friends comments.

FS: How can people contact you?
AK: My e-mail is ari.korolainen@privatecase.fi My phone number is +358 500 716833

FS: Any other things you would like to cover that have not been covered in these questions?
AK: We have a beautiful shop in Helsinki Pieni Roobertinkatu 12-14. I visit there about ones a week And everytime i get the feeling.. WAU ! You should go there


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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