THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Interview with Andrea Kac

Home > Designer Interviews > Andrea Kac

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Andrea Kac (AK) for A’ Design Awards and Competition. You can access the full profile of Andrea Kac by clicking here.

Interview with Andrea Kac at Tuesday 8th of April 2014
Andrea Kac
FS: Can you tell us more about your company / design studio?
AK: We are a young product design studio in Montevideo, Uruguay. We specialize in product, furniture and lighting design, store design and strategic consultancy for creative companies. We strive to create products that bring design into daily routines by combining cultural factors and user understanding with material and process experimentation.

FS: What kinds of works do you like designing most?
AK: I like doing furniture and lighting the most. Recently I have started designing fashion stores, popup stores which I also enjoy making.

FS: What was the first thing you designed for a company?
AK: My first design job was in shoe design, all designs were sold in department stores in Brazil, Chile, Colombia.

FS: What is your favorite material / platform / technology?
AK: My favorite material by far is wood when used simply, just showcasing the material qualities. Here in Uruguay most design products are made of wood, especially eucalyptus and pine elliotis with FSC certificate.

FS: When do you feel the most creative?
AK: There is not a especific time for creative work for me, though I work on my first ideas late in the afternoon.

FS: Which aspects of a design do you focus more during designing?
AK: Simplicity and user experience.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AK: I believe one cannot ignore any more in design where materials come from, how they are treated. One has to design with this in mind.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AK: My last exhibition was in Montevideo, Uruguay as a part of IFA Somewhat Different exhibition curated by Volker Albus. My soon next exhibition will be in New York for the NYCxDESIGN week as part of FAB First Things First show.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AK: My source of inspiration are everyday moments. Most of my works are inspired by everyday little moments and then design something for that especific moment or way we use something.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AK: I live in Montevideo, Uruguay, a small city in a small country. Here there is a strong European heritage yet we carry a very simple and slow way of living. I try to combine these two aspects together, making products that value how we use them as a main focus. Also industry here is very low in technology so if you want something produced you MUST work around simple technology.

FS: What is your "golden rule" in design?
AK: Keeping designs as simple as posible regarding technology and making them all about user experience, always adding a little bit of fun.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AK: My design process goes from paper then to software and finally to the workshop. I enjoy making my own prototypes and being totally present during production.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


Press Members: Register and login to request a custom interview with Andrea Kac.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |