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Interview with Felipe Ferrer |
Home > Designer Interviews > Felipe Ferrer |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Felipe Ferrer (FF) for A’ Design Award and Competition. You can access the full profile of Felipe Ferrer by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FF: Since I can remember I always enjoyed playing with design, either Legos or with small constructions. Fortress with furniture and blankets was always fun.
FS: Can you tell us more about your company / design studio?
FF: We maneuver between architecture, design, art and publicity. We thrive in restricted terrain of design.
FS: What is "design" for you?
FF: Anything well thought and beautifully executed.
FS: What kinds of works do you like designing most?
FF: Residential architecture is where the relationship with our client develops deeper but any designs that challenge the status quo or reflects on our society are the most stimulating ones.
FS: What is your most favorite design, could you please tell more about it?
FF: Markus Kayser, Solar Sinter Project It's a solar powered CNC that melts the sand in a desert with a giant lens. It's design sustainability of the project lays on the materials and the production capability.
FS: What was the first thing you designed for a company?
FF: A chocolate wrap for a graphic design company.
FS: What is your favorite material / platform / technology?
FF: Depends on the project, each project have it's own favorite material. If I have to define one thru all of our work I would say light and although technology is the platform of our times it's not indispensable.
FS: When do you feel the most creative?
FF: Late at night and while traveling
FS: Which aspects of a design do you focus more during designing?
FF: The experience
FS: What kind of emotions do you feel when you design?
FF: Stimulation / frustration and optimism
FS: What kind of emotions do you feel when your designs are realized?
FF: It fluctuates between fulfillment and unfulfillment, like a void for the next.
FS: What makes a design successful?
FF: It works beautifully.
FS: When judging a design as good or bad, which aspects do you consider first?
FF: Functionality and beauty
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FF: All, that is our job.
FS: How do you think the "design field" is evolving? What is the future of design?
FF: More biological, more fluid and seamless.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FF: In Venice, right now. New York would be amazing.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FF: Traveling is a good source of creativity, specially to a different culture than oneself. Also other art forms.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FF: I don't have a style nor interested in having one. I believe every project is uncertain of form or expression till the project reveal its constraints and possibilities.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FF: Peru is strongly charged with heritage, its one of the millennial cultures of the world, nonetheless it is hard to evolve those subjects into something meaningful, without falling into the cliché.
FS: How do you work with companies?
FF: As much as possible as collaborations, when that is not possible we aim for their feedback. With our consultants we try to work in the most transdisciplinary way as possible.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FF: I would recommend them to look at their work not just the name, take time to do the research and interview always more than one.
FS: Can you talk a little about your design process?
FF: Our process is very reactive, sometimes from the client, sometimes from the site or the program. We don't start with preconceive ideas. We invest the most of our process in the creative and detail phases.
FS: What are 5 of your favorite design items at home?
FF: Local market orange juice squasher Phillips Hue lighting My iPhone Ball chair Eero Aarnio Rainbow maker by kikkerland
FS: Can you describe a day in your life?
FF: Breakfast with family, teaching design studio or working in the morning in the pragmatics of the office, lunch with family and in the afternoon work on ideas and designs, the night is always more uncertain and varied.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FF: Follow your passion smartly. If you don't risk you'll never know.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FF: It's a lifestyle, a way of perceiving the world, makes yourself more aware of the world. In the other hand it's not the best remunerated profession.
FS: What is your "golden rule" in design?
FF: Less is more
FS: What skills are most important for a designer?
FF: Creativity, capacity of analysis and synthesis
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FF: Sketchbook, 3Dmax, CAD. Adobe Ideas app
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FF: Production phase can be managed, creativity time it's highly unexpected, you never know when inspiration will hit you, sometimes is an immediate and impulsive response to the problem, others it's digging through the research and starting all design possibilities.
FS: How long does it take to design an object from beginning to end?
FF: It always depend about the object and its complexity. Sometimes it takes a lot of time to simplify the design to its essence.
FS: What is the most frequently asked question to you, as a designer?
FF: Where do you get your inspiration from?
FS: What was your most important job experience?
FF: Diller Scofidio + Renfro on their design approach and process
FS: Who are some of your clients?
FF: AGP eGlass, Scotiabank, Banco de Credito, BCRP, etc.
FS: What type of design work do you enjoy the most and why?
FF: The more personal and the most speculative ones.
FS: What are your future plans? What is next for you?
FF: Mixing design with augmented reality and engaging more the technological, social media driven applications.
FS: Do you work as a team, or do you develop your designs yourself?
FF: Teamwork is crucial for a design process, specially if its a complex design.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FF: An app that connects people from different parts of the world using their devices as taxis for virtual tourism.
FS: How can people contact you?
FF: My webpage: www.v-oid.com My email: felipe@v-oid.com My phone: +51 99 275 9619
FS: Any other things you would like to cover that have not been covered in these questions?
FF: No.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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