Editor Frank Scott (FS) from DesignPRWire has interviewed designer Barbara Princic (BP) for A’ Design Awards and Competition. You can access the full profile of Barbara Princic by clicking here.
Interview with Barbara Princic at Tuesday 22nd of April 2014
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
BP: I always knew I would be doing something creative in my life. When I needed to make a decision I was hesitating between industrial design and architecture and I finally choose design.
FS: Can you tell us more about your company / design studio?
BP: My design studio works for different clients on different fields. In Slovenia it is impossible to be specialized just for one field because we do not have a strong industry. I mostly work with furniture companies.
FS: What is "design" for you?
BP: The essence of design is an innovation. The innovation either in function, structure or material innovation. A great deal of knowledge and skills are necessary within so called the scientific part of design, that you can develop a product which incorporates an innovative approach. Furthermore it is an art and knowledge again how you combine all other aspects that are important in design like ergonomics, user friendliness, secure use, ecology, semantics, semiotics etc., all these with the aim to get a product that reflects a complex quality. The role of design is social, to serve people, to design products or services for people without any age, sex, religious or other kind of discrimination. It is easy to say it and it is difficult to do it.
FS: What kinds of works do you like designing most?
BP: I prefer working in wood.
FS: What was the first thing you designed for a company?
BP: A packaging, then the chair.
FS: What is your favorite material / platform / technology?
BP: Each material or technology could be challenging.
FS: When do you feel the most creative?
BP: When I forget all around me, when I am not aware of the world that surrounds me while working. This is so called the most democratic phase in the design process.
FS: Which aspects of a design do you focus more during designing?
BP: There are many of them like ergonomics, safe use, semantics, user friendliness, simple structure but at first I try to filter all of them through ecological aspect.
FS: What kind of emotions do you feel when you design?
BP: A passion.
FS: What kind of emotions do you feel when your designs are realized?
BP: Getting a baby.
FS: What makes a design successful?
BP: Good idea, perfect technological realization and well done marketing and other post production activities.
FS: When judging a design as good or bad, which aspects do you consider first?
BP: I try to avoid judging design.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
BP: Designers are more responsible than we are usually aware of that fact. We create material world which uses resources, energy, pollute the environment during production processes, during use phase and at the end of the product life span each product turns into waist. The designer's responsibility is to design a product according to the existing environmental strategies (design for 3R) or even better by the cradle to cradle principle. There are other professions that believe and pose the strong hope on design as a profession that can change our too material culture.
FS: How do you think the "design field" is evolving? What is the future of design?
BP: There is one inevitable future fact which is dematerialization. That is why service design is more and more getting its position among different design approaches. Products are more and more hidden behind the service.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
BP: My last exhibition was last September in Ljubljana, Slovenia. I hope my next exhibition will be in Como, Italy.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
BP: Everything can be my sources of inspiration. All the surrounding world and society.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
BP: My design style is something close to the word timeless, classic, no exaggeration, and minimal simple structure with a strong emphasis on detail.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
BP: A complex question. I live in Slovenia. I agree that the cultural heritage can be important for design because it can be a focal point for innovation. And if you design out of your national identity you can be unique. It means you do not copy others and other designers can not copy you. My country is facing with the economic crises so it is not easy time for designers.
FS: Can you talk a little about your design process?
BP: My design process is a lot of thinking, and a lot of experimenting with simple 3D models. I draw design on a computer when I know how it should look like and when I know what I want. For me a computer is a tool.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
BP: Positive: not boring, creative, always something new, different, always up to date with lifestyle trends. Negative: stress
FS: What is your "golden rule" in design?
BP: Be honest. Try to develop your personal design ethics, keep it and follow it.
FS: What skills are most important for a designer?
BP: Managing a design process.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
BP: I make daily schedule. I set priorities.
FS: What was your most important job experience?
BP: Living and working in Taipei, Taiwan, where the design serves to national economy and commerce.
FS: Do you work as a team, or do you develop your designs yourself?
BP: It depends on a complexity of the project. Usually I develop it myself then I check it with my design colleges.
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