Editor Frank Scott (FS) from DesignPRWire has interviewed designer Roberta Rampazzo (RR) for A’ Design Awards and Competition. You can access the full profile of Roberta Rampazzo by clicking here.
Interview with Roberta Rampazzo at Thursday 19th of March 2015
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
RR: My father was an art director/advertiser and it influenced me to work in the creative field. I always fancied decoration and furniture then I decided to work with product design. The idea to design something and see this turning into a real product always fascinated me.
FS: Can you tell us more about your company / design studio?
RR: It has more than ten years. In this period I have been designing at my own range/brand as well as for some renowned companies and high-end stores such as Decameron (Brazil) and Objekto (France).
FS: What is "design" for you?
RR: I believe that design should touch people's emotions in some way, bringing something positive to their lives. Often, people connect themselves to objects, so I always try to imprint emotion into my pieces.
FS: What kinds of works do you like designing most?
RR: I love designing furniture but I also have an interest in products, fashion, food...
FS: What was the first thing you designed for a company?
RR: It was a table collection for Decameron, a Brazilian company. It was an amazing experience with very successful products.
FS: What is your favorite material / platform / technology?
RR: I am a big fan of wood, a material that correctly used is a sustainable and cozy. However, I like to work with different materials. I believe that each material has its beauty and features to explore.
FS: Which aspects of a design do you focus more during designing?
RR: My focus is to design timeless and good design without leaving behind essentials characteristic of my work as innovation, strong lines and emotion. Despite the ideas are always popping, it is a long process from the initial ideas to the final product.
FS: What kind of emotions do you feel when you design?
RR: First I must say that I love designing. It may seem a little cliché but I believe that this is the first step to create a good design. I cannot imagine a rational designer, as when I work I do it with my soul and passion.and love.
FS: What kind of emotions do you feel when your designs are realized?
RR: It is a great pleasure to see the final results. The sense of accomplishment is awesome.
FS: What makes a design successful?
RR: Design achieves its main purpose when it connects emotionally with the user. If you don't fell involved, the product doesn't mean too much, but if you do this object will be part of your life and that makes the big diference.
FS: When judging a design as good or bad, which aspects do you consider first?
RR: The emotional side of a product and it includes values, shape, materials among many other aspects.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
RR: The designer role is to include sustainability on their products. It means choosing the right material, dealing with transport issues, quality, durability, the real necessity...However, the I think that the responsibilities are shared with the society, as the consumer most of the times drives the market.
FS: How do you think the "design field" is evolving? What is the future of design?
RR: Design has a promising future. Companies that are at vanguard are integrating design into every product stage, from conception to disposal.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
RR: The Illusion table was exhibited at Stockholm Furniture Fair last month and the following is schedule to next month at I Saloni del Mobile in Milan
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
RR: I believe that those who work in the creativity industry are always on the go, being inspired in every minute. Books, magazines, internet and even the day by day are rich sources of inspiration. What you learn with experience is to synthesize ideas directing them to a path..
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
RR: I describe my design style as emotional and timeless with strong and pure lines.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
RR: I am from Brazil but currently l live in London. Brazilians are very emotional, whilst European design prize for its tradition and high quality. Definitely, I only see advantages from this mix. It is amazing to have both cultural influences.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
RR: I think the first step is to agree with the values and the style of the designer.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
RR: Always follow you heart and design with passion.
FS: What is your "golden rule" in design?
RR: Respect to the customer .
FS: What skills are most important for a designer?
RR: A good balance between emotional and rational aspects and of course a creative mind.
FS: What are your future plans? What is next for you?
RR: The plans is to increase my company/brand with new products and clients. It would be great to design different kinds of products.
FS: Do you work as a team, or do you develop your designs yourself?
RR: Usually and work on my own but I also worked as a team in some projects.
FS: How can people contact you?
RR: They can contact me through my website - www.robertarampazzodesign.com Facebook - https://www.facebook.com/robertarampazzodesign Linked In - Roberta Rampazzo
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