Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alessandro Marchelli (AM) for A’ Design Awards and Competition. You can access the full profile of Alessandro Marchelli by clicking here.
Interview with Alessandro Marchelli at Wednesday 16th of April 2014
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AM: Feel the emotion to convey particular feelings, regardless of the "like" or "do not like", but the people watching in amazement innovation
FS: Can you tell us more about your company / design studio?
AM: From 1990 founder and Chief Designer of the design AM+D study alessandro marchelli+designers international and multicultural study, focused on sensory interior architecture and creative and experimental design. Consultant in the public and private fields and specialized in Brand Vision, Concept Design, Design Development for HOME + SPA & HOTEL.
FS: What is "design" for you?
AM: Express their creativity with what each of us has within itself, leading to the knowledge username and doing other savor the taste of uniqueness with the magic of complex simplicity
FS: What kinds of works do you like designing most?
AM: interior architecture and design
FS: What is your most favorite design, could you please tell more about it?
AM: The one in the making. Because every day you acquire more information, more sensations, more desire to eslporare what's around you, and this by still more adrenaline to think, to plan, to better highlight their own and be able to be put at the service of the individual or the companies.
FS: What was the first thing you designed for a company?
AM: Public places in interior architecture and counters bars and ice cream to society
FS: What is your favorite material / platform / technology?
AM: The initial development of the 'idea by drawing freehand, formed by countless sketches, plans, perspectives on any surface with pencils, brushes, colors, Pantone, etc., until the acquisition of the assignment, then move on to the Executive Team of study with all most modern equipment svuluppo each for the construction of 3D models and training to render photorealistic.
FS: When do you feel the most creative?
AM: Convinced that creativity has no periods, no times. I could say that I feel creative 24/7, of course keeping in mind that not all the things that a designer thought to be materially feasible; but the great thing about this job is that too. Going beyond the imagination ...
FS: Which aspects of a design do you focus more during designing?
AM: Studying and striving for perfection are the essential requirements of the philosophy of the company, the base to find innovative solutions and create spaces that with their uniqueness and charm can give shape to the customer's passions, by modeling the environment with inventiveness. Is aware of the need to highlight the potential of every project to provide the greatest livability together with a new and customized aesthetic quality.
FS: What kind of emotions do you feel when you design?
AM: When you have a blank sheet of paper in front of the eyes is waiting . When you begin to slowly dispose of lines, curves, perhaps not a logical but a little later you know that everything will turn into something amazing for you , then comes the euphoria, the joy of being on the right path . When you start the white paper notes with the image just before you were only in the mind, with colors, with lineee , with curves, then it means that now the worst is over and now just " make it happen " materially and only then happiness is also plasma in a mixture of feelings by the wonderful scents that intoxicate as the " sirens of Ulysses" , but that as a good commander does not leave you attract, but deaf to these sounds go to the next exciting adventure yet with more enthusiasm.
FS: What kind of emotions do you feel when your designs are realized?
AM: The awareness of to be there
FS: What makes a design successful?
AM: A great project , at the right time , right place
FS: When judging a design as good or bad, which aspects do you consider first?
AM: I can not judge whether a project is good or bad , I can only evaluate if it falls into my design philosophy
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AM: Using their emotions and not be carried away from the stereotypes
FS: How do you think the "design field" is evolving? What is the future of design?
AM: The " Future of Design " is yet to be written , and I hope it's a Best Sellers
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AM: "Atmosphere 2007 " Sensation of Light and Design - Temporary exibition dedicated to the design of Spa / Wellness realized estate " The Court" - "cellars Michele Chiarlo " - Title of the event " ORO, ARGENTO & SBRONZO". New Exhibition : " i ALE " Pas de Discipline - 2015 for twenty-five years of activity of the my Study - Location to be defined
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AM: Everything that revolves around me , the curiosity of learning and knowing , the desire to turn a dream into reality.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AM: I create environments, products, situations, emotions, sometimes with challenging spirit and in contrast to what the outside world, but not for the taste of contrast, but to generate new sensations and emotional suggestions that remain over time. In my work, interior, contract, industrial, exhibit and graphic / communication receives "the apology sensory" that accompanies my every gesture in a design process that my hand and my mind want to carry in heart, in eyes, in minds of the people who live and use my projects. A new point of view, focused on the world of sense, free from "stakes" traditional, calibrated and gestures aimed at simplifying "the exaltation of feelings." Characterized by rounded shapes and enveloping my design model, plasma every single shape, continually seeking the wonder in the modern world with the merger between wonder and convenience.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AM: Two Grand Masters of Design and ' Contemporary Architecture said ; Oscar Niemeyer : "It is not the right angle that attracts me , nor the straight line, hard and inflexible , created by man. What attracts me is the free and sensual curve . Curve that meeting in the mountains and rivers of my country , in the clouds of heaven , in the waves of the sea, in the body of the favorite woman . is made of curves throughout the universe. curved universe of Einstein . " Ettore Sottsass : " Create design and make architecture also means designing a place where , at sunset , two friends sitting on the ground are told , slowly , the stories of their lives ." This for me is an absolute creative energy .
FS: What is your "golden rule" in design?
AM: Translating imagination into reality: this is our art and our way of thinking
FS: What skills are most important for a designer?
AM: Have the strength and knowledge to dare ... "When the winds of change blow, some people build walls and others build windmills". Zen proverb
FS: How can people contact you?
AM: Email: email@example.com or Study phone: +39.0141.725135
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