Editor Frank Scott (FS) from DesignPRWire has interviewed designer Mostafa Arvandbarmchi (MA) for A’ Design Awards and Competition. You can access the full profile of Mostafa Arvandbarmchi by clicking here.
Interview with Mostafa Arvandbarmchi at Monday 14th of April 2014
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MA: My major influence has been my family & friends. Although, studying Industrial design allowed me to surround myself among passionate and proud faculty.Graduation in Industrial design and Post Graduate degree in Product Design has helped me gain an analytical and consumer centric approach to a problem.I select my way to help the people in every nation I wish to continue the learning experience and to work with multy national organizations which will enhance my ability and design skills. I am looking for opportunities that involve variety of design solving process, work and exposure in the design industry.
FS: Can you tell us more about your company / design studio?
MA: Deco Light Group is a famous design studio in Tehran-Iran. Even though we have produce light objects in our factory we decided to produce SCHONE as a one of product.
FS: What is "design" for you?
MA: The word design means lots of different things to different people. But nearly everyone you meet says that it's obvious what design is. They are often surprised to find that other people mean something different by design than they do. A process of creating an object/anything else where we use our creativeness to make the object beautiful. Like in creating product designs we should be artistic and creative to produce a good output.
FS: What kinds of works do you like designing most?
MA: Generally designed for people who nationals product design not limit may Consumer electronics, furniture, packaging. Basically anything this has physical third dimension attached to it. In short, all objects that make me be handy man for the people
FS: What was the first thing you designed for a company?
MA: I have a Food Processor product was first produced designs for domestic products in the field of Industrial Design student, I spent nearly a year. And sold on the world market. As a domestic product was introduced in the market.
FS: What is your favorite material / platform / technology?
MA: Products and innovative technology of smart materials is my favorite. It also utilizes high technology services to all people is the first step.
FS: When do you feel the most creative?
MA: I find I'm most creative when I organize my everyday thoughts. Based on a TED Talk where the speaker asked about our first 3 thoughts of the day I started thinking the same thoughts each day before I go to sleep and another set of same thoughts when I wake. The things I usually think of but now it's a shorter mental checklist instead of random thoughts floating across my awareness. What I find is that because I decluttered my usual mental chatter I'm able to access my creativity more easily during other hours I no longer have a peak creativity time I'm creative anytime I choose because there's no chatter to obscure the creativity.
FS: Which aspects of a design do you focus more during designing?
MA: Mass Production Think of the products that you use every day. The majority of them are useful, attractive, and seemingly very simple. However, even the simplest products are much more complicated than they may appear. Not only do these products need to be conceptualized and designed, they must also be manufactured. Industrial design is a complicated multi-disciplinary area of design. It involves creating products and other objects used by consumers, starting from the idea stage and going through the manufacturing process. Industrial design covers several areas of design. Some of these areas may include product design, car design, furniture design, shoe design, and packaging design. Unlike some other areas of design, however, industrial design focuses more on mass produced items. It does not only cover the concept stage of a product, but it also focuses on designing the product as well as designing a manufacturing plan for the product.
FS: What kind of emotions do you feel when you design?
MA: All emotions ranging from frustration to joy but in other view From love to hate, lies across a product that is important to you and what perspective you look at it.
FS: What kind of emotions do you feel when your designs are realized?
MA: Honor and pleasure of being useful to see the product being used by others (all men) who are entitled to the good life.
FS: What makes a design successful?
MA: A successfuly design, It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
FS: When judging a design as good or bad, which aspects do you consider first?
MA: Beauty and the parallel performance is analyzed. In my opinion the beauty of mass production can not sacrifice performance and functionality contrast. Must be balanced judgment can be made in the first factor is the same.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
MA: Before anything else, you must be a professional designer and prospective impacts of the project or product Khtrahy think. Other hand, the designer will be directly related to Bodo man and animal rights community and the most important is his commitment. Feedback control schemes in modern societies, we are improving it useful and harmful effects of detention, we are touching the. I know he's not a designer only designs but also his attitude to society and the environment is better to be creative in the way of interest.
FS: How do you think the "design field" is evolving? What is the future of design?
MA: Check the details around us (nature) that can make future calls. Knowing this ahead of time will advance the idea of the product is always recommended, however, that to achieve the future should see well.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MA: I'm living in Iran. And thanks to professionals more Kshrhay Ambh have traveled most countries in the Middle East. But this I believe that culture can be effectively designed and opinion leaders in the world of design culture obeys With that experience, I've found that traveling has earned national attention to the culture of those products that have been more successful. Iran is an ancient country with a history of over three thousand years of different ethnic groups in Iran has created a rich culture, If you notice that any designer can take advantage of it.
FS: How do you work with companies?
MA: I am now working as a project to get a professional contract. So far 16 contracts have become a professional end product and the market have had.
FS: Can you talk a little about your design process?
MA: In my idea the design process is the transformation of an idea, needs, or wants by consumers or the marketplace at large, into a product that satisfies these needs. This is usually accomplished by adventurous people that are willing to take it on. Sometimes an engineer will be involved on some levels but not always. Design is basically a problem solving exercise. The design of a new product consists of the following stages: Design Brief Product Design Specifications Concept Design Testing Detail Design Manufacturing and Further Testing Refinement and Sales The development of a new product may also require the development of a prototype to prove that new technologies work before committing resources to full-scale manufacture. We can assist you with some of the prototype design if you need this help. If you do desire to develop a prototype you should have the product tested by as many people as you can possibly work with. Be sure to have a non-disclosure agreement with people that you are unsure of. You may need to contact an attorney for the best protection. The traditional view of the design to manufacture process is that it is a sequential process, the outcome of one stage is passed on to the next stage. This tends to lead to iteration in the design. I.e. having to go back to an earlier stage to correct mistakes. This can make products more expensive and delivered to the marketplace late. A better approach is for the designer to consider the stages following design to try and eliminate any potential problems. This means that the designer requires help from the other experts for example a manufacturing expert to help ensure that any designs the designer comes up with can be made. We try to go ahead with the program.
FS: What skills are most important for a designer?
MA: Context: Bring ideas and designs to the table that are relevant by considering current economic, social and business trends. Talent: Talent is intentionally last on this list. Having a real talent for design is as critical as it has ever been. However, talented designers are far more common than those designers who have real talent complimented with the attributes that are outlined above. Business Acumen: Create value in your markets. Effective designers need to understand how their businesses (or their clients) what role design can play to bring an advantage to their customers. Global Awareness: There are really two aspects of to global awareness: understanding how changes around the world are affecting the customers and markets; and understanding that the talent pool for designers today is global. Effective Storytelling: Fold and translate your ideas into the priorities of your client or organization. Flawless Execution: Get things done. Long gone are the days in which a designer handed work off to a project team to figure out. (It was never a good modus operandi, anyway.) Today, a designer has to work with cross-functional teams to advance designs and shepherd them through to production every step of the way. Passionate Curiosity: Continually explore and understand. More often this is a key differentiator between those who will make an impact and all the others. Imagination: Bring ideas and opportunities together in ways that were not initially obvious. It can be a powerful and defining capability for a designer. Objectivity & Self Awareness: Assess yourself and your work, and view yourself through the eyes of others with a realistic understanding of your capabilities. Crisp Communication: Build credibility. Often the language of design is very different from the language of business. The ability to effectively communicate across the disciplines is critical for a designer to influence an organization.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MA: See (healthy eyes) Hearing (normal ear) Thinking (full brain) Pencils (drawing an original idea) Ingredients (made replica or prototype) Computing (Software Development) Study sources (books, internet) God (who always looks at me)
FS: What are your future plans? What is next for you?
MA: Applications must be connected to the future of my career I plan to design a professional designer With specialized workshops throughout the developing world to help designers in gaining knowledge Promoting knowledge sharing designed to help them with me. Travel and accommodation in areas with developed knowledge of design and manufacturing studio designed to help myself to a better future to join the world of design . My aim points designed to achieve a better life for all people with any color and Nzhadyst and in this age of globalization, I think. I'm hoping to progress career attempts .
FS: Do you work as a team, or do you develop your designs yourself?
MA: Yes, I've always tried to play in a big band or team and working with others to achieve desired results teamwork answer I would be more ideal. Other hand, different perspectives on the challenges of an ever more innovative design will advance. I do not remember that I have acted in designing individual.
FS: How can people contact you?
MA: http://www.linkedin.com/pub/mostafa-arvand/42/446/900 MOSTAFA.ARVAND@YAHOO.COM ARVAND.MOSTAFA@GMAIL.COM Cellphone:+98 9124355219 Work: +98 2144997915
FS: Any other things you would like to cover that have not been covered in these questions?
MA: I am happy with the opportunity to participate in A Design Award and to represent SCHONE in a competition in this category. I hope to encourage other young designers to participate.
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